Rossetti Architects

ROSSETTI

Industry	Architecture
Founded	1969
Founder	Gino Rossetti
Headquarters	160 W. Fort St. Detroit, Michigan, United States
Services	Sports, events, conference and exhibition centre architecture Interior design Environmental Branding Wayfinding Overlay Masterplanning Landscape Architecture Sustainable design consulting Facilities operations analysis
Owner	Matt Rossetti
Website	http://www.rossetti.com

ROSSETTI is an architectural design and planning firm headquartered in Detroit, Michigan^[1] The firm engages in the design of professional sports stadiums, arenas, entertainment venues, institutions and commercial buildings. Within the past decade, ROSSETTI has also focused on designing sports anchored developments and master planning, where stadiums are designed and planned to carefully integrate into an urban environment.

History

ROSSETTI is a privately owned architectural firm that was founded in Detroit, in 1969, by Gino Rossetti. In 1999, the firm's ownership was passed onto his son, Matt Rossetti.

Palace Of Auburn Hills Michigan

The firm's early projects centered on health care facilities, corporate headquarters, interiors, retail and master planning. The firm began approaching the sports and entertainment industry after ROSSETTI was contracted in 1984 to design The Palace of Auburn Hills. The project, which broke ground in 1986, and opened in 1988, marked the firms first major success in sports entertainment.

Today, ROSSETTI works with clients worldwide on a wide variety of projects, with a focus on sports and entertainment. ROSSETTI's focus globally is in Asia and Europe.

Projects

Daytona International Speedway - Daytona Rising

• ROSSETTI’s innovative design transformed Daytona International Speedway into the first motorsports stadium. The corporate value proposition is a new model for corporate sponsorship and immersive brand activation.

The Palace of Auburn Hills

• ROSSETTI designed and engineered a new hospitality suite product for the Palace of Auburn Hills (where the lower and mid-level suites were located). Prior to this, "Sky Box" suites were commonly located along the upper concourse of arenas. Placed within the lower seating bowls, the hospitality suites at the Palace were the first of their kind.

Return on Design

• ROSSETTI has provided ROD analyses for two dozen clients evaluating the fan and VIP experience, hospitality segmentation, sponsor activation and more. For new venues, ROD programs spaces for revenue generation. For existing venues, new premium products secure necessary renovations while providing a return on investment within 2–5 years.

Ford Field, Detroit, Michigan

Research and Development

• ROSSETTI R&D developed and launched Sightline Designer in 2012, which is a parametric plug-in for Grasshopper which allows designers the ability to interactively design 3D seating bowls. Clients and designers experience, in real-time, the effects of design decisions on spectator viewing quality, the shape of the seating bowl and heights of concourses.

References and further reading

• Hill, Eric J. and John Gallagher (2002). AIA Detroit: The American Institute of Architects Guide to Detroit Architecture. Wayne State University Press. ISBN 0-8143-3120-3.
• Meyer, Katherine Mattingly and Martin C.P. McElroy with Introduction by W. Hawkins Ferry, Hon A.I.A. (1980). Detroit Architecture A.I.A. Guide Revised Edition. Wayne State University Press. ISBN 0-8143-1651-4.CS1 maint: Multiple names: authors list (link)
• http://www.dbusiness.com/DBusiness/September-October-2009/Soccer-Cities/
• Serious Fun (Three Generations by Reed Kroloff)
• http://archinect.com/firms/cover/25274007/rossetti-architects
• http://www.yellowpages.com/southfield-mi/mip/rossetti-associates-10797941
• Carter, David M. (2011). Money Games: Profiting from the Convergence of Sports and Entertainment. Stanford UP. ISBN 0-8047-5955-3.

References

External links

• Rossetti official website