Roda (megamarkets)

Roda
Industry Retail
Founded 1994 (1994)
Number of locations
 35
Parent Mercator Serbia
Website www.roda.rs

Roda is a chain of retail stores that began operating in 1994 by opening its first location in Kula. By further development of its retail outlet network, primarily in Vojvodina region, and then in the rest of Serbia, Roda managed to position as the retail chain ideal for large, family purchases.[1] Today, it is part of Mercator Serbia, owned by Croatian Agrokor.

History

In October 2006, Mercator Group from Slovenia bought 76% of shares of the M-Rodić company for 116 million euros and became the largest shareholder of Roda Megamarkets. The complete take-over was finished in 2009, when Roda became a part of Mercator-S, today owned by Agrokor Group.[2]

Retail network

Roda Center in New Belgrade.
Roda Megamarket in New Belgrade's block 62.

Roda is now a retail chain with 36 stores scattered around Serbia. Roda offers more than 40,000 local and global products at affordable prices and flexible payment conditions.[1]

The network of Roda stores has 36 outlets in 24 cities around Serbia: Belgrade, Smederevo, Mladenovac, Požarevac, Pančevo, Kruševac, Trstenik, Jagodina, Vranje, Čačak, Niš, Leskovac, Valjevo, Jagodina, Kragujevac, Kraljevo, Novi Sad, Sombor, Bačka Palanka, Šabac, Bačka Topola, Zrenjanin, Subotica and Sremska Mitrovica, covering a total of almost 150,000 sqm.

All stores are opened every day from 8 AM to 10PM, and you can buy all types of commodities, from food through personal care products, to clothing and shoes. Most stores have their own bakery, so customers can buy fresh produces. Apart from products from renowned domestic and global brands, you can also buy K Plus private label products in Roda supermarkets. According to research executed by GFK agency, K Plus is one of the most recognizable brands in Serbia.[1]

See also

References

  1. 1 2 3 "IDEA - Agrokor". Agrokor.hr. Retrieved 2015-07-26.
  2. ↑ ""Mercator" became exclusive owner of "M-Rodić" - remaining 12% of stock taken over". Ekapija.com. Retrieved 2015-07-26.
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