ReachNow

ReachNow
Public (subsidiary)
Industry Car rental
Founded April 8, 2016 (2016-04-08)
Headquarters 2118 3rd Avenue
Seattle, Washington, United States
Number of locations
 1
Key people
 Steve Banfield
(Chief Executive Officer)
Services Carsharing
Owner BMW Group
Parent BMW
Website www.reachnow.com

ReachNow is a carsharing service operated by BMW Group in Seattle, Washington, Portland, Oregon and Brooklyn, New York. It uses a mobile app for car reservations and operates a fleet of over 1,000 vehicles.[1] It is one of three car sharing services in the city of Seattle, competing with car2go and Zipcar. ReachNow is similar to another BMW Group service DriveNow, but is focused on North American cities starting with Seattle. Unlike DriveNow which is a joint-venture with Sixt, ReachNow is a fully owned BMW subsidiary with RideCell, rather than Sixt, providing the technology platform.[2]

History

It launched in April 2016 with 370 vehicles.[3] In May 2016, Steve Banfield was named Chief Executive Officer and the company declared that they had reached 13,000 registered members; Car2Go, the main competitor to ReachNow in Seattle, stated they had 77,000 members at the time.[4]

In December, ReachNow announced that it would add 180 cars to its fleet in Seattle, bringing the total to 700, and lowered its minimum age requirement to 18 years old.[5] The company is also expanding its operations to include four new Mobility Services: Reserve, Share, Fleet Solutions and rideshare service, ReachNow Ride to compete with Uber and Lyft.[6]

Service area

ReachNow initially launched in April 2016 serving a limited area of the city of Seattle, but expanded several times to eventually encompass the entire city by December.[7] ReachNow also expanded to serve the Seattle–Tacoma International Airport in August 2016.[8]

ReachNow expanded to Portland, Oregon on September 19, 2016,[9] and parts of Brooklyn, New York in November.[10] Service in Brooklyn was suspended due to maintenance issues.[11]

Fleet

ReachNow has a fleet of 700 vehicles in Seattle, 360 in Portland and 260 in Brooklyn. Models include the BMW 328xi and BMW 330xi sedan, the electric i3, the Mini Cooper (in both 2-door and 4-door configurations), and the Mini Clubman.[1][12] In December 2016, ReachNow added BMW X1's to its fleet.[7]

References

  1. 1 2 "Frequently Asked Questions". ReachNow. Retrieved April 8, 2016.
  2. ↑ "BMW Gives Car-Sharing in U.S. Another Shot With a New Name". Fortune. Retrieved 2017-05-18.
  3. ↑ Lerman, Rachel (April 8, 2016). "BMW wants to share in Seattle's car-sharing boom". The Seattle Times. Retrieved April 8, 2016.
  4. ↑ Lerman, Rachel (May 9, 2016). "BMW car-sharing reaches 13,000 in Seattle, names new CEO". The Seattle Times. Retrieved May 9, 2016.
  5. ↑ Stewart, Ashley (December 6, 2016). "BMW's ReachNow has nearly as many Seattle cars as Car2Go". Puget Sound Business Journal. Retrieved December 6, 2016.
  6. ↑ Soper, Taylor (November 15, 2016). "BMW confirms plan to launch Uber and Lyft rival in Seattle, expands ReachNow car-sharing to Brooklyn". GeekWire. Retrieved December 18, 2016.
  7. 1 2 Lerman, Rachel (December 6, 2016). "ReachNow expands to all of Seattle, adds SUVs". The Seattle Times. Retrieved December 18, 2016.
  8. ↑ Lerman, Rachel (August 9, 2016). "BMW expands car-sharing service to Sea-Tac". The Seattle Times. Retrieved August 9, 2016.
  9. ↑ Njus, Elliot (August 2, 2016). "BMW to challenge Car2Go with its own Portland car-sharing service". The Oregonian. Retrieved December 18, 2016.
  10. ↑ Campbell, Kyle (December 9, 2016). "BMW ReachNow starts private fleet for two Manhattan apartments". New York Daily News. Retrieved December 18, 2016.
  11. ↑ Soper, Taylor (December 18, 2016). "BMW's ReachNow service suspended in Brooklyn shortly after launching". GeekWire. Retrieved December 18, 2016.
  12. ↑ Lerman, Rachel (June 28, 2016). "BMW's car-sharing service rolls into more Seattle neighborhoods". The Seattle Times. Retrieved July 11, 2016.
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