pladis

Pladis (styled as pladis) is a global biscuit, chocolate and confectionery company owned by Yıldız Holding, the largest food company in the CEEMEA region.

Pladis was established in January 2016 when Yıldız Holding brought together United Biscuits, Ulker, Godiva Chocolatier and DeMet’s Candy Company as one global business.

Pladis has annual revenues of USD $5.2 billion[1] and operates in 120 countries across Europe, the Middle East, Africa, Asia and the Americas. The company has 34 factories in 13 countries and its products reach approximately 4 billion people worldwide.

Pladis is a global biscuits and confectionery company which operates in all five categories of chocolate, biscuits, cake, candy and gum.[2]

The pladis name was inspired by the Pleiades constellation, a group of seven stars visible from anywhere on Earth.[3]

Brands

Godiva Chocolates was acquired by Yildiz Holding in 2008.[4] In 2014, Yildiz acquired DeMet's Candy Company for $221 million, which includes the US wholesale brand Flipz and Turtles.[5] That same year, Yildiz acquired United Biscuits, the parent company of McVitie's, making it the third largest cookie company in the world.[6] pladis also owns Go Ahead,[7] Koninklijke Verkade which includes brands such as Verkade and Sultana,[8] and Biskrem.[9]

  • Ülker: Turkish food and beverage brand with a presence in 80 countries.[10] Ülker manufacturers of food products including biscuits and confectionery[11]
  • United Biscuits includes McVitie's, a leading snack food brand in the UK and Europe as well as a top 5 UK Food Brand.[12] In February 2016, United Biscuits released McVitie's Digestive Nibbles, reducing traditional biscuits to bite-sized format.[13] In January 2017, McVities launched a line of thinner chocolate digestives, meant to be a healthier alternative than traditional biscuits.[14] In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018.[15] Jaffa Cakes is a part of McVitie's, and was reformatted in 2017.[16] McVities also operates Hobnobs, Rich Tea, Penguin's Jacob's cream crackers, Carr's water biscuits,[17] Crawford's,[18] Meredith and Drew and go ahead!.
  • Godiva : manufacturer of premium chocolates and related products, founded in Belgium in 1926[19] pladis sells Godiva in grocery channels. At the May 2017 Sweet & Snacks Expo in Chicago, pladis launched Godiva Masterpieces, which included the top three best selling case pieces from Godiva boutiques in individually wrapped candies. The line was initially sold through Costco. At the same time, pladis announced it was releasing a uniform formulation for Godiva chocolate which was based on the original Belgian recipe developed in 1926.[20] In September 2017, pladis launched the Godiva Masterpieces line in the UK, and announced a partnership in which Masterpieces would be carried in Sainsbury stores.[21] pladis partnered with supermarkets in the UK, North America, China, Turkey, Sweden and Saudi Arabia and other countries to sell the Masterpieces line.[22]

References

  1. ↑ "Godiva Sees Sales Exceeding $1 Billion as Snackmaker IPO Looms". Bloomberg. 2016-06-08.
  2. ↑ "Retail sales 2016".
  3. ↑ "Our story". Pladis. 2016. Retrieved 27 August 2018.
  4. ↑ "Yildiz Holding Splits Pladis into Separate Company".
  5. ↑ "'Hello wer're pladis': Godiva and McVitie's set for big US push".
  6. ↑ "McVitie's owner plans purpose-driven marketing in next chapter for brand".
  7. ↑ "Pladis extends Go Ahead Goodness Bar range".
  8. ↑ "Pladis Appoints Koen Regout As Head Of Koninklijke Verkade".
  9. ↑ "Turkish chocolates seek to capitalize on MENA's sweet tooth".
  10. ↑ "Spreading the Spirit of Sport".
  11. ↑ "Pladis: Yildiz consolidates Godiva, Ulker, UB and DeMet's into new global business".
  12. ↑ "McVitie's digestives to be taken global in ambitious expansion".
  13. ↑ "United Biscuits launches McVitie's Nibbles".
  14. ↑ "McVities's launch new 'healthier' Digestive Thins at just 31 calories a biscuit".
  15. ↑ "'Hello we're pladis': Godiva and McVitie's set for big US push".
  16. ↑ "Anthem partners with pladis for Jaffa Cakes redesign".
  17. ↑ "World domination takes the biscuit".
  18. ↑ "Britain suffers 'biscuit drought' following McVities factory flood".
  19. ↑ "Working a treat: HR at pladis Global".
  20. ↑ "One-on-One with Brian Blanchard, Managing Director of pladis Americas".
  21. ↑ "Pladis launches Godiva Masterpieces chocolate in UK".
  22. ↑ "Godiva enters mainstream supermarkets in bid to become $2bn brand".
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.