Pretzel Flipz

Flipz is a type of confectionery created by Nestlé in 1997, consisting of salted pretzels covered in chocolate and other coatings.

Originally produced by Nestle in 1997 and made with Rold Gold pretzels, the brand was purchased by DeMet's Candy Company in 2003 and has been produced under DeMet's ownership since that time. DeMet's has added a number of additional flavors to the original Milk Chocolate flavor. In 2013, DeMet's was sold to Yıldız Holding.[1]

TV commercials for Flipz began in 1997 with the tagline "What's Your Excuse?". The first spot featured an unnamed woman eating Flipz, while later ads featured Greg Lee, know for his prior role as host of the half-hour PBS children's game show Where in the World is Carmen Sandiego?, promoting the snack.

Flipz are also produced in the United Kingdom for the UK and Ireland market by United Biscuits. [2]

Flavors

  • Milk Chocolate
  • Dark Chocolate
  • White Fudge
  • Chocolate Mint
  • Oreo
  • Caramel Sea Salt
  • Birthday Cake

Limited Edition Flavors

  • Gingerbread
  • Peppermint
  • Birthday Cake (launched in 2015) [3]

References

  1. ↑ Brynwood Partners to Sell Maker of Turtles Candy
  2. ↑ https://www.just-food.com/news/npd-tracker-kellogg-adds-to-nutri-grain-range-in-australia-yildiz-owned-pladis-launches-flipz-in-the-uk-viveras-plant-based-steak-gains-tesco-listing-swiss-grocer-coop-launches-organic-sugar-free-yogurts_id139242.aspx
  3. ↑ "DeMet's Candy Company Launches New Flipz® Flavor: Birthday Cake". DeMet's Flipz. Retrieved 2016-03-20.


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