Peter Georgescu

Peter Andrew Georgescu (born March 9, 1939 in Bucharest) is a Romanian-born American business executive, author, onetime political prisoner and the Chairman Emeritus of Young & Rubicam.

Early life and education

During World War II, Romania was an ally of Nazi Germany against the Soviet Union, fighting side by side with the Wehrmacht until 1944, when it joined the Allied powers and faced occupation by the Red Army forces. Following the war, Romania became a socialist republic and member of the Warsaw Pact.

Peter's father, Valeriu C. Georgescu was the manager of the Romanian Ploesti Oil fields under Standard Oil of New Jersey,[1] Due to this position Valeriu had been asked to spy for the Soviet Union and then asked by the FBI to turn double agent.

At one point Peter, his elder brother, Constantin and grandfather were jailed by the new soviet satellite regime. Concurrently his father, then away on business in New York City, was suddenly exiled. In 1954 Peter was finally traded along with his brother for unnamed Soviet spies after his father, having gone to the press at the advice of the U.S. Government, obtained the intervention of Congresswoman Frances Payne Bolton of Ohio and President Dwight Eisenhower.[2][3] Also in 1954, shortly following the boys' release and safe arrival in the United States, they appeared on the Today Show with Dave Garroway in an interview focusing on their ordeal and erstwhile adventure.[4]

Peter Georgescu went on to attend Phillips Exeter Academy at the invitation of the headmaster and subsequently to earn his BA degree from Princeton University and his MBA from Stanford.[5]

Business career and writing

Georgescu became chairman and CEO of Young & Rubicam in 1994 and served in those positions until 2000.[6][7] As chairman he began to streamline the company's operations. In 1995, therein Y&R began an acquisition push increasing ownership in advertising agencies and public relations firms across Africa, Asia, Europe and Latin America.[8]

Georgescu is the author of "The Constant Choice: An Everyday Journey From Evil Towards Good"[9] and "The Source of Success"[10][11] and he wrote the foreword for "Eisenhower on Leadership: Ike's Enduring Lessons in Total Victory Management".[12][13][14]

He was interviewed on his book "The Constant Choice: An Everyday Journey From Evil Towards Good" by Leonard Lopate on the Leonard Lopate Show on WNYC the NPR affiliate in New York City.[15] He was elected to the American Advertising Federation Hall of Fame in 2011.[16][17]

An opinion piece Georgescu penned in the Sunday Review section of the New York Times, on financial disparity, titled, "Capitalists, Arise: We Need to Deal with Income Inequality", in which he argues that monetarial disparity in the U.S. has to be addressed as the situation otherwise would lead to unbearable taxes or social tempest, engendered over one thousand comments on the newspaper's Facebook page.[18][19]

Georgescu sits on the Board of Trustees of New York-Presbyterian Hospital.

References

  1. ↑ "Valeriu Georgescu, Oil Executive, Dies; Consultant Was 89". The New York Times. 4 November 1993. Retrieved 17 May 2016.
  2. ↑ "The Department of State Bulletin". google.com. Retrieved 17 May 2016.
  3. ↑ "The Economist". google.com. Retrieved 17 May 2016.
  4. ↑ "Peter Georgescu urges Chamber audience to commit selfless acts". palmbeachdailynews.com. Retrieved 17 May 2016.
  5. ↑ "Peter Georgescu: Companies Must Bring All Stakeholders to the Table". Stanford Graduate School of Business. Retrieved 17 May 2016.
  6. ↑ "Georgescu '61 reflects on evil". Princeton Alumni Weekly. Retrieved 17 May 2016.
  7. ↑ "Peter A. Georgescu". huffpost.com. Retrieved 17 May 2016.
  8. ↑ "Young & Rubicam: The Market Makers: How Peter Georgescu And His Team Turned Adland's Most Private Agency Into Its Biggest Public Coming-Out". AdWeek. 9 March 1998. Retrieved 17 May 2016.
  9. ↑ "Nonfiction Book Review: The Constant Choice: An Everyday Journey from Evil Toward Good by Peter Georgescu with David Dorsey". PublishersWeekly.com. Retrieved 17 May 2016.
  10. ↑ "Learning to Think Strategically". google.com. Retrieved 17 May 2016.
  11. ↑ "2005 Dean's Lecture Series presents Peter A. Georgescu, Chairman Emeritus of Young & Rubicam. - Video Room". Videoroom, Haas School of Business, UC Berkeley. Retrieved 17 May 2016.
  12. ↑ "Nonfiction Book Review: Eisenhower on Leadership: Ike's Enduring Lessons in Total Victory Management by Alan Axelrod". PublishersWeekly.com. Retrieved 17 May 2016.
  13. ↑ "The Source of Success". google.com. Retrieved 17 May 2016.
  14. ↑ "Eisenhower on Leadership". google.com. Retrieved 17 May 2016.
  15. ↑ "Peter Georgescu on Good and Evil". WNYC. Retrieved 17 May 2016.
  16. ↑ "AAF Elects New Hall of Famers". AdWeek. 8 January 2001. Retrieved 17 May 2016.
  17. ↑ "AAF Hall of Fame: Members". advertisinghall.org. Retrieved 17 May 2016.
  18. ↑ "Capitalists, Arise: We Need to Deal With Income Inequality". nytimes.com. Retrieved 17 May 2016.
  19. ↑ "Capitalists, Arise!: Q. & A. With Peter Georgescu". nytimes.com. Retrieved 17 May 2016.
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