Thinx

THINX
Industry Feminine hygiene
Founded 2014
Founder Radha Agrawal, Miki Agrawal, Antonia Dunbar
Headquarters New York, NY, United States
Key people
 Maria Molland Selby (CEO), Shama Amalean (COO)
Products Period underwear, incontinence underwear, organic tampons, reusable tampon applicator
Brands THINX, Icon
Website www.shethinx.com
www.iconundies.com

THINX is a New York based company that makes feminine hygiene products.[1][2][3][4]

The company has two brands, Icon Undies and THINX. THINX is underwear that can be worn during menstruation as a substitute or a supplement to traditional feminine hygiene products. Icon is underwear that can be worn for light and moderate incontinence.[5]

The underwear come in a range of styles from boyshorts to thongs, and include two patented technologies. One is to absorb different amounts of blood[6], and the other absorbs different amounts of urine. The underwear is anti-microbial, moisture-wicking, absorbent and leak resistant.[7]

TIME named THINX period panties as one of the best inventions of 2015.[8]

Fast Company named THINX one of the most innovative companies of 2017.[9]

History

THINX was founded in 2011 by Antonia Saint Dunbar, Miki Agrawal and Radha Agrawal.[10]

Marketing

THINX has earned a reputation for its controversial ads.[11] In October 2015, Outfront Media rejected THINX's subway advertisements due to the fact that the ads used the word "period" and included suggestive visuals of food.[12][13][14] Following a social media outcry, the ads were finally allowed to be shown.[15][16]

In 2016, the Company received attention for featuring trans men models in its ads for period underwear. [17][18]

In November 2016, THINX launched an ad referencing the Donald Trump Access Hollywood tape. The San Francisco subway banned the ads due to the language.[19][20]

In November 2017, they created a PMS Truck.[21]

See also

References

  1. ↑ UK, Natasha Hinde Lifestyle Writer at The Huffington Post (3 June 2015). "These Period Pants Stop Leaks So Women Can Get On With Their Lives". Retrieved 13 April 2017.
  2. ↑ Malone, Noreen. "Panty Raid". New York Magazine. Retrieved 31 August 2016.
  3. ↑ Dickson, E.J. (July 15, 2014). "Meet the startup making panties for your period". The Daily Dot. Retrieved 31 August 2016.
  4. ↑ Bellafante, Gina (February 26, 2016). "The Bohemian Capitalist". New York Times. Retrieved 31 August 2016.
  5. ↑ Hargrove, Channing (July 17, 2017). "Thinx Is Banking Big On Its Pee-Proof Line Of Undies". Refinery29. Retrieved 7 January 2018.
  6. ↑ O'brien, Sarah (October 14, 2016). "This founder makes people uncomfortable and that's a problem". CNNMoney.
  7. ↑ Eveleth, Rose (January 5, 2016). "The Science Behind Period Underwear". Racked. Retrieved 31 August 2016.
  8. ↑ "The 25 Best Inventions of 2015". TIME. Retrieved 13 April 2017.
  9. ↑ "Why THINX Is One Of The Most Innovative Companies Of 2017". Fast Company. Retrieved 10 February 2018.
  10. ↑ "How The Team Behind THINX Created One Of The Sexiest Ways To Give Back". 11 December 2013. Retrieved 13 April 2017.
  11. ↑ Stevens, Heidi (March 23, 2017). "Thinx underwear ads on the L try to de-stigmatize periods". Chicago Tribune. Retrieved 7 January 2018.
  12. ↑ Collman, Ashley (October 21, 2015). "NYC subway system won't approve advertisements for new period underwear 'because they reference menstruation'". Daily Mail. Retrieved 7 January 2018.
  13. ↑ Caterucci, Christina (October 21, 2015). "Ads for Period Underwear Might Be Too Lewd for the NYC Subway". Slate. Retrieved 7 January 2018.
  14. ↑ Kutner, Jenny (October 20, 2015). "Will the New York City Subway Ban These Ads for Using the Word "Period"?". Mic. Retrieved 7 January 2018.
  15. ↑ Krantz, Rachel (November 9, 2015). "THINX Underwear Ads On NYC Subway Are Up — But The Company Has Another Big Announcement". Bustle. Retrieved 7 January 2018.
  16. ↑ Rogers, Katie (October 22, 2015). "Twitter Fury Misplaced? M.T.A. Is Fine With Underwear Ads on Subway". New York Times. Retrieved 7 January 2018.
  17. ↑ Garza, Frida (May 18, 2016). "A company that makes period underwear featured a trans man in their latest ad campaign". Quartz. Retrieved 10 February 2018.
  18. ↑ Puckett, Lily (May 18, 2016). "These Genius Advertisements Are a Reminder That Transgender Men Can Get Periods Too". Quartz. Retrieved 10 February 2018.
  19. ↑ O'Brien, Sarah Ashley (November 2, 2016). "Trump-inspired Thinx 'pussy' ad banned in SF subway". CNN. Retrieved 7 January 2018.
  20. ↑ Lamb, Jonah Owen (November 3, 2016). "BART rejects underwear ad poking fun at Trump comment". San Francisco Examiner. Retrieved 7 January 2018.
  21. ↑ Richards, Katie (November 15, 2017). "Why THINX Is Using a PMS Truck to Grow Its Customer Base". AdWeek. Retrieved 7 January 2018.
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