PayDay (confection)

PayDay

"Expose yourself to PayDay"
Product type Peanut caramel bar
Owner The Hershey Company
Country United States
Introduced 1932
Markets United States
Previous owners Hollywood Candy Company
Leaf, Inc.
Tagline "Expose yourself to PayDay"

PayDay is a candy bar consisting of salted peanuts rolled in caramel surrounding a firm nougat-like center. It is currently produced by The Hershey Company. PayDay was a favorite of Bob Hope, Norman Alden and Charles Bukowski.

History

PayDay was first introduced in 1932 by Frank Martoccio. Martoccio founded the F.A. Martoccio Macaroni Company, and also later served as head of the Hollywood Candy Company. Hollywood also produced the ZERO bar.[1] In 1938, Hollywood moved to Centralia, Illinois. In 1967, the Martoccio family sold Hollywood Brands to Consolidated Foods, which later became Sara Lee. Fire destroyed the Centralia plant in 1980. Production of the PayDay bar continued with help from the L.S. Heath and Sons Company until a new facility could be constructed. In 1988, Hollywood Brands was acquired by the Leaf Candy Company, and then later became part of The Hershey Company in 1996.

PayDay variations include a Honey-Roasted limited edition in 2003, the PAYDAY PRO, a high protein energy bar in 2005, and the PayDay Chocolatey Avalanche, a chocolate-covered version, in 2007. For a promotion in 1989, PayDays each contained an individually wrapped nickel.[2]

A PayDay is mentioned in Cheech & Chong's Ralph and Herbie sketch that appears on the Big Bambu album. Herbie notices that Ralph has sat on something which is stuck in his fur and so pulls it off. Ralph then asks what it was and Herbie says "I think it was a PayDay" [3]

During an episode of Monday Night Raw, R-Truth overhears Chris Jericho backstage speaking on the phone discussing his contract, and specifying he wants his pay-day (i.e. that he wants a time for his wages to come in). R-Truth misunderstands and offers Chris the candy bar only to get shunned away [4].

References

  1. ↑ "Payday". Hersheys. Retrieved November 23, 2014.
  2. ↑ Lazarus, George (1988-11-02). "'Nickel' Candy Bar Is Back At Payday". Chicago Tribune. Retrieved 2013-11-05.
  3. ↑ HEAVYHIGHLANDBLUES (2012-04-04), Ralph and Herbie.wmv, retrieved 2016-06-04
  4. ↑ "Chris Jericho talks about getting a Payday: Raw, Oct. 10, 2016" – via YouTube.
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