Pantone 448 C

Pantone 448 C
 
    Color coordinates
Hex triplet #4A412A
sRGBB  (r, g, b) (74, 65, 42)
CMYKH   (c, m, y, k) (33, 43, 80, 82)
Source Pantone[1]
B: Normalized to [0–255] (byte)
H: Normalized to [0–100] (hundred)

Pantone 448 C is a colour in the Pantone colour system. Described as a "drab dark brown", it was selected in 2016 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the world's least attractive colour.[2][3][lower-alpha 1][4][lower-alpha 2][5][lower-alpha 3]

Since 2016, the same colour is also used for plain cigarette packaging in France, Norway and the United Kingdom.[6][lower-alpha 4][7][lower-alpha 5]

The colour has also been reported as being known as "opaque couché";[8] in fact this is simply French for "layered opaque", in reference to being used on coated paper.

References

Footnotes
  1. ↑ As of 29 March 2018, the image there erroneously shows the wrong colour.
  2. ↑ As of 29 March 2018, the image there erroneously shows the wrong colour.
  3. ↑ As of 29 March 2018, the image there erroneously shows the wrong colour.
  4. ↑ As of 29 March 2018, the image there shows the correct colour.
  5. ↑ As of 29 March 2018, this article has no image of the pure colour.
Notes
  1. ↑ "PANTONE 448 C - find a PANTONE Color". www.pantone.com. Retrieved 2016-06-19.
  2. ↑ "Tobacco Plain Packaging Regulations 2011". Australian Government Federal Register of Legislation. 2013-08-08. 2.2.1 (2) & passim. Retrieved 2018-03-29.
  3. ↑ Pathak, Sophia (7 June 2016). "This is the world's ugliest colour, according to experts". London Evening Standard. Retrieved 31 March 2018.
  4. ↑ "Researchers discover the ugliest color in the world: Pantone 448 C". Digital Trends. 16 June 2016. Retrieved 19 June 2016.
  5. ↑ "Does this colour turn you off?". The Sydney Morning Herald. Retrieved 19 June 2016.
  6. ↑ "The world's ugliest colour has been revealed". The Independent. 11 June 2016. Retrieved 19 June 2016.
  7. ↑ "This new law could save your life". The Independent. 20 May 2016. Retrieved 19 June 2016.
  8. ↑ Ferrier, Morwenna (8 June 2016). "Stylewatch: Is Pantone 448C really the ugliest colour in the world?". The Guardian. Retrieved 31 March 2018.
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