PAX Labs

PAX Labs
Private
Industry Electronic cigarette
Founded June 2007 (2007-06) in San Francisco, California
Founder James Monsees
Adam Bowen
Headquarters 660 Alabama Street, San Francisco, California, 94110[1]
Area served
 United States
Canada
Israel
Products PAX vaporizers
Website paxvapor.com

PAX Labs (formerly Ploom[2]) is an American electronic cigarette company founded in 2007 that markets the PAX vaporizers.[3] The company developed the JUUL (pronounced jewel[4]) e-cigarette; JUUL was spun out as a separate company in 2017.[5][6]

History

The company was founded by James Monsees and Adam Bowen in 2007 under the name Ploom.[2] As of 2015 it has distribution in the United States and Canada and has received $46.7 million in "series C" funding from various sources.[7][8] In August 2016, Tyler Goldman became the CEO of Pax.[6] Monsees left Pax in July 2017.[6] Bowen left Pax in June 2017.[6] Goldman left Pax in 2017.[6]

The company has been involved with Japan Tobacco International.[2] It markets the PAX vaporizers,[3] starting with the Pax by Ploom. As Pax Labs, Inc., the company then introduced the Pax 2, including the following changes: no moving parts to maintain, smaller and lighter, larger oven, and longer battery life. Pax 2 can be used with loose-leaf tobacco or cannabis.[9] In November 2016, the Pax 3 was released, featuring compatibility with both extracts and plant matter, new tools and accessories, and a complementary smart phone app. The same month, Pax also introduced an extract-based vaporizer called the Era, which operates by heating a concentrated cannabis liquid held in very small containers.[10]

Ari Atkins, Pax Labs' R&D engineer, said "We don’t think a lot about addiction here because we’re not trying to design a cessation product at all."[11] He added, "anything about health is not on our mind."[11]

JUUL

JUUL vaporizer
JUUL vaporizer

On June 1, 2015, the company introduced JUUL, a type of e-cigarette that utilizes nicotine salts that exist in leaf-based tobacco, for its key ingredient.[12] They were given a US patent for their nicotine salt preparation in 2015.[13] The nicotine salts are said to create an experience more like smoking than other e-cigarettes on the market.[14] The e-cigarette is shaped like a USB flash drive[15] and recharges using a magnetic USB deck.[16] Each cartridge (called a JUULpod) contains about the same amount of nicotine as one pack of cigarettes[15] and delivers approximately 200 hits.[16] JUUL attempts to deliver a nicotine peak in five minutes, similar to a traditional cigarette.[17] Mango is among the five most popular flavors.[18] A JUUL starter kit sells for about $49.99.[19]

In 2017 JUUL was spun out of PAX Labs as an independent company.[6] Tyler Goldman, former CEO of PAX Labs, was named CEO of JUUL after the spin-off.[6] It was announced on December 11, 2017 that Goldman "intends to pursue new entrepreneurial opportunities" and was replaced by Kevin Burns.[6] James Monsees is an executive and board member at JUUL.[6] Adam Bowen is an executive and board member at JUUL.[6] Other board members include Nicholas Pritzker, Riaz Valani, and Hoyoung Huh.[6]

References

  1. ↑ "PAX Labs Inc". ZoomInfo. 2018.
  2. 1 2 3 Will Yakowicz (June 10, 2015). "This Silicon Valley Company Just Raised $47 Million to Smoke Cigarette Makers". Inc.
  3. 1 2 Freddie Dawson (July 31, 2015). "Pax Labs Looking At International Expansion". Forbes. Retrieved September 10, 2015.
  4. ↑ Erin Brodwin (8 March 2018). "A vape pen created by Stanford graduates is taking over US high schools — and doctors are frightened". Business Insider – via San Francisco Chronicle.
  5. ↑ Staff, Entrepreneur (2018-07-24). "How This Investor Blazed a Path to Success in the Cannabis Industry". Entrepreneur. Retrieved 2018-09-30.
  6. 1 2 3 4 5 6 7 8 9 10 11 Ari Levi (December 19, 2017). "E-cigarette maker Juul is raising $150 million after spinning out of vaping company". CNBC.
  7. ↑ Tom Huddleston, Jr. (June 10, 2015). "Investors are lining up for this e-cig, vaporization company". Fortune. Retrieved September 10, 2015.
  8. ↑ Jordan Crook (June 10, 2015). "Pax Labs Heats Up With $46.7 Million In Series C Funding". TechCrunch. Retrieved September 10, 2015.
  9. ↑ Melia Robinson (August 22, 2016). "The company behind the 'iPhone of vaporizers' is reinventing the e-cigarette". Business Insider.
  10. ↑ Melia Robinson (October 13, 2016). "The 'Apple of vaping' made an e-cigarette for marijuana — here's what it's like". Business Insider.
  11. 1 2 Nitasha Tiku (April 21, 2015). "Startup behind the Lambo of vaporizers just launched an intelligent e-cigarette". The Verge.
  12. ↑ Alyssa Stahr (5 June 2015). "New Product: PAX LABS Introduces E-CIGARETTE JUUL". Vape News.
  13. ↑ Sean Thomas (December 22, 2015). "PAX secures patent for "Nicotine Salt E-Cigarette"". The Slanted.
  14. ↑ Ryan Lawler (April 20, 2015). "Vaporization Startup Pax Labs Introduces Juul, Its Next-Gen E-Cigarette". TechCrunch. Retrieved February 26, 2016.
  15. 1 2 Aaron Souppouris (June 3, 2015). "Juul is the e-cig that will finally stop me from smoking (I hope)". Engadget. Retrieved September 10, 2015.
  16. 1 2 Nitasha Tiku (April 21, 2015). "Startup behind the Lambo of vaporizers just launched an intelligent e-cigarette". The Verge. Retrieved September 10, 2015.
  17. ↑ Ben Radding. "Pax Juul: The iPhone of E-cigs?". Men's Fitness. Retrieved May 17, 2017.
  18. ↑ Teitell, Beth (November 16, 2017). "'Juuling': The most widespread phenomenon you've never heard of". The Boston Globe.
  19. ↑ Wisniewski, Christie (April 18, 2018). "Vaping, juuling latest threats to teen, pre-teen health". The Recorder.
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