Nura (company)
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Privately held company | |
Industry | Consumer Electronics |
Founded | Melbourne, Australia 2015 |
Founders | Dragan Petrovic, Luke Campbell, Kyle Slater |
Headquarters | Brunswick, Melbourne, Australia |
Number of locations | 1 |
Key people | Dragan Petrovic (CEO), Luke Campbell (CTO) |
Products | nuraphone |
Brands | nura, nuraphone |
Parent | nura operations pty ltd |
Website | https://www.nuraphone.com |
nura is a consumer electronics company based in Melbourne Australia, that designs and manufactures personalized headphone technology. Their proprietary technology automatically monitors otoacoustic emissions to measure a person's hearing in 1-2 minutes.[1]
History
nura was founded in 2015 by Luke Campbell, Dragan Petrovic and Kyle Slater.[2] The company's proprietary technology that measures otoacoustic emissions is based on research Campbell, a medical doctor and hearing scientist[3][4], conducted as part of his PhD on cochlear implants at the University of Melbourne.[5]
Funding
nura received initial funding and product development support from Trike [6] and MedTech.[7]
Melbourne Accelerator Program
The Melbourne Accelerator Program granted nura (then named "nuraloop") an Entrepreneurial Fellowship in 2015[8], giving nura office space, mentoring and $20,000 in funding to develop the initial prototype of the nuraphone using the personalization technology.
Hax
In 2016, nura joined HAX, a hardware accelerator program based out of Shenzen, China, which provided nura with funding to develop the prototype nuraphone into a completed direct-to-market product.[9]
Crowdfunding
nura ran a crowdfunding campaign on Kickstarter between May 16, 2016 and July 15, 2016[10], to raise funds to begin mass production of the nuraphone.[11]The campaign's initial goal of $100,000 (USD) was reached in 14 hours.[12] [13]The Kickstarter campaign ultimately raised $1.7 million USD from the 8500 backers to become the largest Kickstarter campaign in Australian history[14], while crowdfunding on Indiegogo raised an additional $200,000.[15]
Venture Capital
In January 2017, nura raised a $5 million (USD) seed-funding round, which was led by Blackbird Ventures, SOS Ventures and Qualgro VIC [16], and also included Google Access Chief Executive Craig Barratt, and music industry veterans Ric Salmon and Brian Message from UK-based ATC Management[17]. This was followed by a $15 million Series A round also led by Blackbird Ventures in July 2018[18].
Launch
nura officially began operations on October 3, 2017, giving the general public access to the nuraphone.[19]
Products
nuraphone
The nuraphone is a headphone that personalizes sound by measuring how the human ear responds to different sound frequencies [20] [21], and is patent-protected as the only consumer electronics headphone to do so by monitoring otoacoustic emissions.[22]
Reception
The nuraphone has received positive reviews, with reviewers commending the quality and uniqueness of the nuraphone's personalized sound. [23][24][25][26][27] Some reviewers have noted the nuraphone's unusual combined in-ear and over-ear design [28]; however, many reviewers also praised the comfort and design. [29][30]
Publication | Score |
Wired | 8/10[31] |
Techradar | 4/5[32] |
TechAdvisor | 4/5[33] |
Stuff | 5/5[34] |
MusicRadar | 4.5/5[35] |
TrustedReviews | 8/10[36] |
Pocket-link | 4/5[37] |
Like Hifi (DE) | 95%[38] |
Head-Fi | 4/5[39] |
Pickr | 4.3/5[40] |
Alphr | 4/5[41] |
ExpertReviews | 4/5[42] |
nuraphone /G2
nura released a free firmware update for the nuraphone in July, 2018 that enabled additional features such as Active Noise Cancellation, audio pass-through, and enhancements to voice calls and button presses.[43]
Design and Technology
Personalization
The nuraphone's personalization works by monitoring the user's otoacoustic emissions, and then adjusts sound based on these measurements.[44] [45]
Design
The nuraphone has a patented design (Inova) that includes both in-ear monitors [46] and over-ear cups.[47] [48]
Tesla valves
The nuraphone features Tesla valves[49]that circulate air through the ear cups.[50]
Patents
There are three patents[51]covering the nuraphone's design and personalization of auditory stimulus.
- US 9,497,530
- US 9,794,672
- WO2017040327.
Awards
CES Innovation Awards 2018
nura won the Best of Innovation at the CES Innovation Awards 2018 for the nuraphone.
Red Dot award 2018
The nuraphone won the Red Dot: Best of the Best award, the top prize in Red Dot Award: Product Design in the consumer electronics category. Previous winners include Apple AirPods[52]and Google Home.[53][54]
Good Design 2018
The nuraphone was awarded winner the Good Design Award 2018 for product design in consumer electronics.[55]
IDEA 2018
The nuraphone won Gold at IDSA.org IDEA 2018 awards in the consumer technology category.[56]
References
- ↑ "Nuraphone review: Noise-cancelling headphones with a personal touch". The Independent. Retrieved 2018-09-24.
- ↑ ""We're better than all of them": How Melbourne headphones startup nura is planning to be as big as Bose - SmartCompany". SmartCompany. 2018-08-06. Retrieved 2018-09-24.
- ↑ ""We're better than all of them": How Melbourne headphones startup nura is planning to be as big as Bose - SmartCompany". SmartCompany. 2018-08-06. Retrieved 2018-09-06.
- ↑ Wells, Peter (2018-07-20). "Nura co-founder explains how his 'personalised' Nuraphones work". The Sydney Morning Herald. Retrieved 2018-09-06.
- ↑ "How Australia is leading the world for custom headphones". Financial Review. 2018-05-21. Retrieved 2018-09-24.
- ↑ "Nura". Tricycle Developments. Retrieved 2018-09-21.
- ↑ "STC Australia Five Fledgling MedTech Startups Get $20,000 Seed Funding and Acceptance to Training & Mentoring Program - STC Australia". www.stcaustralia.org. Retrieved 2018-09-24.
- ↑ "Promising startups bound for glory with the Melbourne Accelerator Program - The Melbourne Engineer". The Melbourne Engineer. 2015-05-18. Retrieved 2018-09-24.
- ↑ Wells, Peter (2018-07-20). "Nura co-founder explains how his 'personalised' Nuraphones work". The Sydney Morning Herald. Retrieved 2018-09-24.
- ↑ "Nura: Headphones that learn and adapt to your unique hearing". Kickstarter. Retrieved 2018-02-27.
- ↑ Kimmorley, Sarah (2016-07-04). "The best funded Australian Kickstarter campaign ever is for a set of revolutionary headphones". Business Insider Australia. Retrieved 2018-09-21.
- ↑ "Update 1: FUNDED!!! · Nura: Headphones that learn and adapt to your unique hearing". Kickstarter. Retrieved 2018-09-21.
- ↑ "Nura: Headphones as unique as your hearing". Indiegogo. Retrieved 2018-09-21.
- ↑ Kimmorley, Sarah (2016-07-04). "The best funded Australian Kickstarter campaign ever is for a set of revolutionary headphones". Business Insider Australia. Retrieved 2018-09-21.
- ↑ "Nura: Headphones as unique as your hearing". Indiegogo. Retrieved 2018-09-21.
- ↑ Swan, David (11/12/2017). "Nura sounds a warning to global headphone giants". The Australian Business Review. Retrieved 24/09/2018. Check date values in:
|access-date=, |date=
(help) - ↑ "Nura, a personalised headphone maker, has raised $6 million led by Blackbird Ventures". Financial Review. 2017-02-13. Retrieved 2018-09-21.
- ↑ "Nura raises $15m to meet headphone demand". Financial Review. 2018-08-23. Retrieved 2018-09-24.
- ↑ "Nura is finally ready to ship Kickstarter headphones that correct for hearing". The Verge. Retrieved 2018-09-21.
- ↑ "Nuraphones: headphones reinvented?". Science Focus - BBC Focus Magazine. Retrieved 2018-09-21.
- ↑ "Nura Claims Its Headphones "Automatically Measure Your Hearing"". Hearing Aid News. 2016-07-04. Retrieved 2018-09-21.
- ↑ "Patents". www.nuraphone.com. Retrieved 2018-09-21.
- ↑ "Nuraphones: headphones reinvented?". Science Focus - BBC Focus Magazine. Retrieved 2018-09-21.
- ↑ "These Headphones Scan Your Ears and Tune Themselves". WIRED. Retrieved 2018-09-21.
- ↑ "Nura headphones tailor their sound to your ears". CNET. 2016-07-05. Retrieved 2018-09-21.
- ↑ Martin, Chris. "The Nuraphone G2 update adds noise cancelling and other new features". Tech Advisor. Retrieved 2018-09-21.
- ↑ "The best noise-cancelling headphones 2018". TechRadar. Retrieved 2018-09-21.
- ↑ "These Headphones Scan Your Ears and Tune Themselves". WIRED. Retrieved 2018-09-21.
- ↑ "Nuraphone headphones review". TechRadar. Retrieved 2018-09-21.
- ↑ "Nuraphone by Nura review". MusicRadar. Retrieved 2018-09-21.
- ↑ "These Headphones Scan Your Ears and Tune Themselves". WIRED. Retrieved 2018-09-24.
- ↑ "Nuraphone headphones review". TechRadar. Retrieved 2018-09-24.
- ↑ Martin, Chris. "The Nuraphone G2 update adds noise cancelling and other new features". Tech Advisor. Retrieved 2018-09-24.
- ↑ "Nuraphone". Stuff. Retrieved 2018-09-24.
- ↑ "Nuraphone by Nura review". MusicRadar. Retrieved 2018-09-24.
- ↑ "Nuraphone Review | Trusted Reviews". Trusted Reviews. Retrieved 2018-09-24.
- ↑ "Nuraphone review: Clever, unique, brilliant... and totally weird - Pocket-lint". Pocket-lint. 2018-08-14. Retrieved 2018-09-24.
- ↑ "Test: Nuraphone - Klang aus der Zukunft". likehifi.de - STEREO / STREAMING / HIGH END (in German). 2018-07-09. Retrieved 2018-09-24.
- ↑ "nura nuraphone". Headphone Reviews and Discussion - Head-Fi.org. Retrieved 2018-09-24.
- ↑ "Review: Nuraphone headphones (Nuraphone G2, 2018) – Pickr". pickr.com.au. Retrieved 2018-09-24.
- ↑ "Nuraphone's super clever adaptive headphones now have active noise cancellation". Alphr. Retrieved 2018-09-24.
- ↑ "Nuraphone review: Brilliantly clever headphones that now come with active noise cancellation". Expert Reviews. Retrieved 2018-09-24.
- ↑ "Nuraphones update adds noise-cancellation and 'transparency' mode". Engadget. Retrieved 2018-09-21.
- ↑ "Nuraphones: headphones reinvented?". Science Focus - BBC Focus Magazine. Retrieved 2018-09-24.
- ↑ "Otoacoustic emission", Wikipedia, 2018-04-29, retrieved 2018-09-24
- ↑ "In-ear monitor", Wikipedia, 2018-07-02, retrieved 2018-09-24
- ↑ "Headphones", Wikipedia, 2018-09-18, retrieved 2018-09-24
- ↑ "Red Dot Design Award: nuraphone". www.red-dot.org. Retrieved 2018-09-24.
- ↑ "Tesla valve", Wikipedia, 2018-08-28, retrieved 2018-09-24
- ↑ "Nuraphone headphones review". TechRadar. Retrieved 2018-09-24.
- ↑ "Patents". www.nuraphone.com. Retrieved 2018-09-24.
- ↑ "Red Dot Design Award: AirPods". www.red-dot.org. Retrieved 2018-09-24.
- ↑ "Red Dot Design Award: Google Home Mini". www.red-dot.org. Retrieved 2018-09-24.
- ↑ "Red Dot Design Award: Google Home Max". www.red-dot.org. Retrieved 2018-09-24.
- ↑ "nuraphones - Good Design". Good Design. Retrieved 2018-09-24.
- ↑ "nuraphone". Industrial Designers Society of America - IDSA. 2018-07-30. Retrieved 2018-09-24.