November Project

The November Project is a free, open-to-the-public exercise group founded in Boston, Massachusetts, in 2011.[1] The name "November Project" comes from the Google Doc that the founders shared to track their progress in November 2011. While sessions occur year-round, the name stuck.

History

Founded by Brogan Graham and Bojan Mandaric, both Northeastern crew alumni, the group was started as a way to keep working out through Boston's cold winter months. The pair made a pact to continue to meet at 6:30 am every day through the month of November.[2][3]

Since that original promise, the group has grown to hundreds of members who exercise multiple times a week in a number of cities around the United States, Canada, Asia and Europe. Membership is open and free to the general public. The group employs several recruiting strategies including a blog, a Facebook page,[4] and a Twitter account,[5] in addition to various media outlets including Runner's World magazine,[6][7][8] the Boston Globe,[9][10][11] and NPR.[12]

The group selected specific locations within the city of Boston (as well as immediate communities such as Brookline and Cambridge) for its workouts. The standard locations include Harvard Stadium for its stairs, and Corey Hill Outlook Park (also known as "Summit Ave.") in Brookline. As of December 2017, the group can be found in 45 cities across the world.

Locations

As of May 23, 2018, November Project was active in 47 cities across the world:[13][14][15][16][17][18][19]

CityStart dateMonday workoutWednesday workoutFriday workoutRef
Boston, MA 11 November 2011 Various Locations Harvard Stadium Corey Hill, Summit Ave Brookline, MA [20][21]
Madison, WI 13 February 2013 N/A Bascom Hill State Capitol Steps [22][23][24]
San Francisco, CA 1 May 2013 Dolores Park Alta Plaza Park Rotating Hill Workouts [25][26][27][28][29]
Edmonton, AB 11 September 2013 Various locations Royal Glenora Stairs (fall/winter) Commonwealth Stadium (spring/summer) Walterdale Hill [30][31]
Denver, CO 23 October 2013 N/A Civic Center Park Governor's Park [32][33]
Washington, DC 23 October 2013 Meridian Hill Park, Peace Circle on the last Monday of every month Lincoln Memorial Steps Various locations [34][33]
San Diego, CA 23 October 2013 Rotating Locations Bea Evanson Fountain, Balboa Park, San Diego N/A [35][33]
Baltimore, MD 15 January 2014 N/A Federal Hill Park Patterson Park [36][37]
Philadelphia, PA 15 January 2014 N/A Rocky Steps, Philadelphia Museum of Art Lemon Hill [38][37]
Indianapolis, IN 15 January 2014 N/A Indiana War Memorial Various locations [39][40]
New York, NY 5 March 2014 Morningside Park (Harlem) Gracie Mansion Various locations [41][42][43]
Los Angeles 5 March 2014 N/A Griffith Observatory Rotating Hill Workouts [44][42]
Milwaukee, WI 5 March 2014 N/A The Calling statue west of the Art Museum Rotating locations around the city [45][42]
Minneapolis, MN 5 March 2014 N/A Mill City Museum University of Minnesota Boathouse [46][42]
New Orleans, LA 16 April 2014 N/A Mercedes-Benz Superdome Shelter 1 - Lakeshore Dr [47][48]
Chicago, IL 14 May 2014 N/A Kwanusila Totem Pole Cloud Gate [49]
Winnipeg, MB 6 March 2015 N/A The Forks Spring-Fall at the Legislative Building [50]
Calgary, AB 9 March 2015 Various locations Memorial Stairs N/A [51]
Virginia Beach, VA 11 March 2015 N/A Mount Trashmore Park N/A [52][53]
Phoenix, AZ 1 July 2015 Rotating Hill Workouts at locations in Phoenix and Tempe, Arizona Papago Park Amphitheater N/A [15][54]
Vancouver, BC 8 July 2015 N/A Queen Elizabeth Park N/A [15][55]
Toronto, ON 26 August 2015 Baldwin Steps by Casa Loma
Kansas City, MO 25 September 2015 National World War I Museum and Memorial
Kelowna, BC 25 September 2015 Knox Mountain Park
Worcester, MA 2 October 2015 Fitton Field Football Stadium
Victoria, BC 2 December 2015 Beacon Hill Park Petting Zoo
Reykjavík, IS 16 December 2015 University of Iceland Hallgrímskirkja
Novi Sad, Serbia 15 January 2016 N/A Petrovaradin Fortress (Tuesday) Danube Park [56][57]
Seattle, WA 26 March 2016 Gas Works Park Various locations
Amsterdam, NL 7 September 2016 Nemo Museum
London, UK 7 September 2016 Duke of York Column
Hong Kong 23 October 2016 Sun Yat-sen Memorial Park
Orlando, FL 2 December 2016 Baldwin Park
Montreal, QC 12 April 2017 Nelson’s Column
Dallas, TX 19 April 2017 Winspear Opera House
Richmond, VA 19 April 2017 Virginia Museum of Fine Arts
Ottawa, ON 3 May 2017 Parliament Hill (during the summer at TD Place Stadium, Lansdowne Park)
Regina, SK 10 May 2017
Austin, TX 10 May 2017
Brooklyn, NY 12 May 2017 Fort Greene Park
Portland, OR 17 May 2017 [58]
Miri, Malaysia 14 June 2017 [59]
Buffalo, NY 21 June 2017 Albright Knox Art Gallery
Atlanta, GA 18 October 2017 Ponce City Market [60]
Grand Rapids, MI 27 December 2017 Corner of Lyon & Bostwick [18]
West Los Angeles, CA 25 April 2018 N/A Drake Stadium N/A [61][62]
Syracuse, NY 23 May 2018 N/A Thornden Park Water Tower N/A [63][64]
Oakland, CA 23 May 2018 N/A Lake Merritt N/A [65][66]

Collaborations

Over the years, November Project has worked alongside fitness brands, most notably New Balance and The North Face.

New Balance

In July 2013, New Balance launched an advertising campaign centered around the fitness group. The campaign was titled "Runnovation" and focused on the shift in running from being a solitary sport to a social and group-based activity. “This campaign is built on the strong foundation that we, as a brand, have in driving and supporting innovation in the sport of running,” says Hilary Keates, New Balance director of global marketing and brand management.

The advertisements were placed in Men’s Journal, Outside Magazine, Running Times, Women's Running, Competitor, Men’s Health, and Women’s Health.

The North Face

Beginning on March 31, 2015, The North Face and November Project launched jointly hosted workouts on Tuesday and Thursday evenings. The events are held under the name Mountain Athletics and primarily focus on strength training and conditioning.

The workouts are hosted in five cities in the U.S.: San Francisco, Washington D.C., New York, Chicago and Boston.

References

  1. ↑ Graham, Brogan. "November Project". Retrieved December 13, 2012.
  2. ↑ Muther, Christopher (November 15, 2012). "November Project members embrace exercise, one another". Boston Globe. Retrieved December 13, 2012.
  3. ↑ Goldberg, Carey (November 2, 2012). "Two Guys Walk Into A Bar And A Free Fitness 'Movement' Is Born". WBUR National Public Radio. Retrieved December 13, 2012.
  4. ↑ "November Project on Facebook".
  5. ↑ "@nov_project on Twitter".
  6. ↑ "The November Project Celebrates the December Cover". Runner's World. Retrieved 18 April 2014.
  7. ↑ Daniloff, Caleb. "Hugs, Sweat & Cheers". Runner's World. Retrieved 18 April 2014.
  8. ↑ McGoldrick, Hannah. "November Project Pays Back Community by Shoveling". Runner's World. Retrieved 18 April 2014.
  9. ↑ Ross, Mike. "Facebook meets boot camp". Boston Globe. Retrieved 18 April 2014.
  10. ↑ Muther, Christopher. "November Project members embrace exercise, one another". Boston Globe. Retrieved 18 April 2014.
  11. ↑ Miller, Joshua. "For some, fitness and camaraderie come first". Boston Globe. Retrieved 18 April 2014.
  12. ↑ Goldberg, Carey. "Two Guys Walk Into A Bar And A Free Fitness 'Movement' Is Born". WBUR. Retrieved 18 April 2014.
  13. ↑ "Warm Welcome to #Turbo15 – November Project Surges & Now Owns 15 Cities - November Project". Retrieved July 17, 2016.
  14. ↑ "The Week of Insanity (BOS & NOLA!!!)". November Project. Retrieved April 17, 2014.
  15. 1 2 3 "VANCOUVER AND PHOENIX JOIN THE FAMILY, NOW KNOWN AS #21HumpBeat". November Project. Retrieved August 26, 2015.
  16. ↑ "Welcome, Tribe. - November Project". Retrieved July 17, 2016.
  17. ↑ "Locations – November Project". november-project.com. Retrieved 2017-09-20.
  18. 1 2 "WELCOME TO NUMBER 45 GRAND RAPIDS". November Project. Retrieved December 28, 2017.
  19. ↑ "SYRACUSE! SYRACUSE! OAKLAND! OAKLAND! The two new tribes officially join the NP Movement today! 47 cities worldwide!". Retrieved May 25, 2018.
  20. ↑ "Boston, MA". November Project. Retrieved 18 April 2014.
  21. ↑ "November Project™ – Open to Public". November Project. Retrieved 18 April 2014.
  22. ↑ "Madison, WI". November Project. Retrieved 18 April 2014.
  23. ↑ "November Project 608". @Nov_Project_MSN. Retrieved 18 April 2014.
  24. ↑ "NP Expansion". November Project. Retrieved 20 September 2017.
  25. ↑ "San Francisco, CA". November Project. Retrieved 10 August 2014.
  26. ↑ "Brilliant start to SF". November Project-San Francisco. Retrieved 21 September 2017.
  27. ↑ "November Project SF has acquired the coveted stencils". November Project-San Francisco. Retrieved 21 September 2017.
  28. ↑ "For the love of the newbie group". November Project. Retrieved 21 September 2017.
  29. ↑ "We're Proud of You [+ a note on our move!] (SF)". Retrieved 16 July 2018.
  30. ↑ "Edmonton, AB Canada". November Project. Retrieved 18 April 2014.
  31. ↑ "Real Plan for Wednesday". November Project. Retrieved 18 April 2014.
  32. ↑ "Denver CO". November Project. Retrieved 18 April 2014.
  33. 1 2 3 "NOVEMBER PROJECT IS OFFICIALLY IN 7 CITIES! TODAY'S #POWERFUL7". November Project. Retrieved 18 April 2014.
  34. ↑ "Washington, DC". November Project. Retrieved 18 April 2014.
  35. ↑ "San Diego CA". November Project. Retrieved 18 April 2014.
  36. ↑ "Baltimore, MD". November Project. Retrieved 18 April 2014.
  37. 1 2 "It's Official – #POWER10 had it's first workout". November Project. Retrieved 18 April 2014.
  38. ↑ "Philadelphia, PA". November Project. Retrieved 18 April 2014.
  39. ↑ "Indianapolis, IN". November Project. Retrieved 18 April 2014.
  40. ↑ "It's Official – #POWER10 had it's [sic] first workout". November Project. Retrieved 18 April 2014.
  41. ↑ "New York, NY". November Project. Retrieved 18 April 2014.
  42. 1 2 3 4 "Warm Welcome to #Turbo15 – November Project Surges & Now Owns 15 Cities". November Project. Retrieved 18 April 2014.
  43. ↑ "Summer Fridays". November Project. Retrieved 22 May 2014.
  44. ↑ "Los Angeles". November Project. Retrieved 18 April 2014.
  45. ↑ "Milwaukee, WI". November Project. Retrieved 18 April 2014.
  46. ↑ "Minneapolis, MN". November Project. Retrieved 18 April 2014.
  47. ↑ "New Orleans, LA". November Project. Retrieved 18 April 2014.
  48. ↑ "The Week of Insanity (BOS & NOLA!!!)". November Project. Retrieved 18 April 2014.
  49. ↑ "Chicago, IL | November Project". November Project. Retrieved July 17, 2016.
  50. ↑ ""Winnipeg Gone Rogue" gone November Project". November Project. November Project. Retrieved 10 March 2015.
  51. ↑ "Calgary Fit Mob turned November Project". November Project. November Project. Retrieved 10 March 2015.
  52. ↑ "Civil Shades of Grey". November Project. Retrieved 17 March 2015.
  53. ↑ "Banananananananana (YEG)". November Project. Retrieved 17 March 2015.
  54. ↑ "Phoenix, AZ". November Project. Retrieved August 26, 2015.
  55. ↑ "Vancouver, BC". November Project. Retrieved August 26, 2015.
  56. ↑ "NP Sŕbija". November Project Serbia. Retrieved 28 September 2017.
  57. ↑ "Please Allow Me To Introduce Myself". November Project. Retrieved 28 September 2017.
  58. ↑ "November Project PDX Kick-Off Workout". November Project PDX. Retrieved 28 September 2017.
  59. ↑ "November Project Malaysia 14th June 2017". November Project Malaysia. Retrieved 28 September 2017.
  60. ↑ "Local group joins international fitness movement, November Project". Atlanta Journal-Constitution. Retrieved 28 December 2017.
  61. ↑ "NOVEMBER PROJECT WEST LA!!!". November Project. Retrieved 25 May 2018.
  62. ↑ "Oakland (OAK)". November Project. Retrieved 25 May 2018.
  63. ↑ "What a Wednesday!!!🙌🏽We were grateful and honored to host the one and only @bmandaric for DAY ONE!!". Retrieved 25 May 2018.
  64. ↑ "November Project Syracuse". Retrieved 25 May 2018.
  65. ↑ "The East Bay Free Fitness Caterpillar Has Become the November Project Oakland Butterfly". November Project. Retrieved 25 May 2018.
  66. ↑ "Oakland (OAK)". November Project. Retrieved 25 May 2018.

Bibliography

  • Rubin, Courtney (March 25, 2015), The Early-Morning Workout Flash Mob, The New York Times
  • MacVean, Mary (October 10, 2015), How hugs make everything better, even running the stairs at the Hollywood Bowl, Los Angeles Times
  • Muther, Christopher (November 15, 2012), November Project members embrace exercise, one another, The Boston Globe
  • Daniloff, Caleb (November 8, 2013), Hug, Sweat & Cheers, Runner's World
  • Tsong, Nicole (January 18, 2016), The November Project is a great idea, if you like 6:29 a.m. winter workouts outside, The Seattle Times
  • Young, Bob (October 1, 2015), November Project fitness group blossoms in Phoenix, The Arizona Republic
  • Earle, Caroline (March 20, 2015), The North Face Is Partnering with the November Project, BostInno
  • Hallett, Vicky (September 16, 2014), November Project: Hugs and fitness, The Washington Post
  • Atwood, Kylie (September 30, 2014), November Project: More than a fitness movement, CBS News
  • Earle, Caroline (January 28, 2015), Apparently the November Project Really Is Weatherproof, BostInno
  • Salz, Allison (July 3, 2014), Oilers' captain Andrew Ference’s November Project gaining popularity in Edmonton, Edmonton Sun
  • Tappen, Kathryn (October 12, 2013), Tapped In: Ference talks Oilers, November Project, NHL.com
  • Malamut, Melissa (July 9, 2013), New Balance Launches Ad Campaign With Local Runners, Boston Magazine
  • Willey, David (November 7, 2013), Strength in Numbers, Runner's World
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.