Nisha Madhulika

Nisha Madhulika
Personal information
Born 1959
Uttar Pradesh
Nationality Indian
Occupation Chef
Website http://nishamadhulika.com/en
YouTube information
Channel
Total views 769,636,028
(January 4, 2018)
100,000 subscribers
1,000,000 subscribers

Nisha Madhulika (born August 25 1959 in Uttar Pradesh, India) is an Indian chef, YouTube personality and restaurant consultant.[1][2][3] She also has food columns on several websites where she contributes to Indian Express, Amar Ujala, Times of India and Dainik Bhaskar. Nisha's speciality are mainly Indian cuisine.[4][5][6]

Early life and background

She was born to an Indian family in Uttar Pradesh, India. She has spent her childhood and college days in her hometown Uttar Pradesh. Nisha is married to a tech entrepreneur and has two children.

Career

Nisha Madhulika started cooking at an early age. She lived in Delhi with her husband where she assisted in the husband's company. Nisha was struggling with empty nest syndrome.Nisha started a blog, writing on how to cook Indian vegetarian recipes in 2007 which led to her popularity.[7]

In 2011, she launched a food and recipe YouTube channel that now has over 18 million views every month.[8] She has over 4 million subscribers on her youtube channel and 769,636,028 views as at January 2018. By 2011, she had written over 100 cooking recipes on her blog.

In 2014, she was the YouTube top chef in 2014,[9] and in Nov 2017 she won the award as the Top YouTube Cooking content creator in the Social Media Summit & Awards 2017.[10][11]

Nisha has been featured in interviews in Lok Sabha TV, as a face of YouTube's #seesomethingnew drive in 2016.[12][13] She's also contributor to 'Project Druv' an initiative by Tata Trusts India to bring internet content to villages of India.

In 2016, she was named by Economictimes among "India's top 10 YouTube superstars".[14] Nisha was featured in Vodafone's 'Women of Pure Wonder' coffee table book in 2016.

References

  1. Krishnan, Aishwarya (2017-05-13). "Mother's Day 2017: Top Mom YouTubers you need to watch to help your mum in the kitchen this Mother's Day". India.com. Retrieved 2017-11-25.
  2. "56, and killing it from her kitchen, meet You Tube star Nisha Madhulika, Noida's own Nigella Lawson - Times of India". The Times of India. Retrieved 2017-11-25.
  3. India-West, R.M. VIJAYAKAR, Special to. "YouTube Celebrates Phenomenal Growth in India". India West. Retrieved 2017-11-25.
  4. Goyal, Malini (2016-05-09). "Meet India's hottest YouTube stars who are all the rage with the millennial generation". The Economic Times. Retrieved 2017-11-25.
  5. "Meet India's YouTube Millionaires- Business News". www.businesstoday.in. Retrieved 2017-11-25.
  6. Dutta, Saptarishi (2013-08-25). "India's YouTube Stars". WSJ. Retrieved 2018-01-04.
  7. "Trend Tracker | The rise of the food blogger". Livemint. 2014-03-01. Retrieved 2018-01-04.
  8. "India's top YouTube channels and big moneyspinners". The Hans India. Retrieved 2017-11-25.
  9. "Home chefs find YouTube way to success". Retrieved 2017-11-25.
  10. StartAP. "Social Media Summit and Awards 2017". www.smsummit.in. Retrieved 2017-11-25.
  11. "ऐसे बनाएं Nisha Madhulika जैसा YouTube चैनल, ये हैं छोटे-छोटे टिप्स". dainikbhaskar. 2017-09-21. Retrieved 2017-11-25.
  12. "YouTube promotes its stars on TV in new campaign". www.afaqs.com. Retrieved 2017-11-25.
  13. Chaturvedi, Anumeha (2017-03-23). "YouTube celebrates growth of online creators in India". The Economic Times. Retrieved 2017-11-25.
  14. "Meet India's top 10 YouTube superstars - Meet India's YouTube superstars". The Economic Times. Retrieved 2017-11-25.
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