Night Owl Cinematics

Night Owl Cinematics is a Singaporean production company known for its YouTube channel, Ryan Sylvia. Founded by Ryan Tan and Sylvia Chan, the company is known for their comedy videos, travelogues, lifestyle videos, as well as their food review series, Food King. As of 17 September 2018, Night Owl Cinematics' YouTube channel has over 796k subscribers and their videos have amassed a combined total of 259 million views.[1]

Overview

Ryan Tan met Sylvia Chan when both were doing part-time modelling at age 16. The duo started to date 5 years later and eventually got married at 22.[2]

The couple started Night Owl Cinematics (NOC) production company in February 2013, after a failed Chinese restaurant venture.[3] They initially wanted to go into wedding videography and started honing their videography and editing skills on YouTube.[4] Their third video "Shit Singaporean Girlfriends Say" went viral and they began to receive requests for corporate videos from organisations and government agencies such as Singtel, Starhub and Singapore Police Force [5] to the extent that they could not cope with their original wedding editing job. They eventually transitioned into full-time YouTube personalities.

Ryan Tan serves as the cinematographer, art director and occasionally cameos in their productions. He focuses on the art and quality of NOC's operations, while Sylvia Chan focuses on the business aspect of NOC's operations.[6] Hokkien and Singlish colloquialisms are freqeuntly used in their videos, offering glimpses into Singaporean culture.[7]Frequently, they also use English and Cantonese for foreign people and Chinese people to know easier. English subtitles are also provided on their videos for reference.

Their channel became a success on YouTube and they are now one of the most famous YouTubers in Singapore and Southeast Asia.

The couple were listed by Forbes in the 30 under 30 in Asia list under Media, Marketing & Advertising in 2016.[8] As 12 September 2018, Night Owl Cinematics have 401 videos uploaded on their YouTube channel.

The office of Night Owl Cinematics has been relocated to the heart of Yishun in November 2017 but mail address remained the same at Kent Ridge.

References

  1. ↑ "Ryan Sylvia". YouTube. Retrieved 2017-10-19.
  2. ↑ "How Night Owl Cinematics' Ryan and Sylvia became Singapore's YouTube power couple". Today. 15 December 2015.
  3. ↑ Ryan Sylvia (2016-04-09), Draw My Life - Ryan Sylvia, retrieved 2017-10-19
  4. ↑ Lim, Patrick John (16 May 2016). "'Advantageous being a millenial': Young entrepreneurs on Forbes' 30 Under 30 Asia list". Channel NewsAsia.
  5. ↑ "Client – N.O.C". noc.com.sg. Retrieved 2017-10-19.
  6. ↑ Tham, Raymond (15 December 2015). "Q&A with Night Owl Cinematics' Ryan and Sylvia". Today.
  7. ↑ "Singaporean YouTube stars make their mark online and offline". The Straits Times. 13 April 2014.
  8. ↑ "30 Under 30 2016 Asia: Media, Marketing & Advertising". Forbes. Retrieved 2017-10-19.
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