Native Instruments
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GmbH | |
Industry |
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Founded | 1996Berlin, Germany | in
Founders |
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Headquarters | Berlin, Germany |
Area served | Worldwide |
Key people |
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Products | Reaktor, Kontakt, Guitar Rig, Maschine, Traktor |
Number of employees | 500[2] |
Website |
www |
Native Instruments is a German technology company, originally known for their software instruments, that develops software and hardware for audio creation, recording, production, and DJing.[3]
History
Native Instruments was founded in Berlin, Germany, where its headquarters are still located.[3] Founders Stephan Schmitt and Volker Hinz began using the name Native Instruments in 1996, when they developed Generator, a modular synth software package (which would later form the foundations for their ongoing product, Reaktor).[4]
Following the release of Generator, the company's employees expanded to include Bernd Roggendorf (later a founder of Ableton) and Daniel Haver, who later became Native Instruments' CEO.[4]
In 1999, Native Instruments expanded their staff count and moved to their current building in Berlin's Kreuzberg district.[4]
In 2000, the company began creating products for the DJ community, beginning with the first version of their Traktor software.[5] In 2002, they expanded further to include software samplers, in the form of ongoing products Kontakt and Battery.[4]
In September 2004, the company began a partnership with the DJ hardware manufacturing company Stanton Magnetics and with online music store Beatport.[6] 2004 also saw the release of their guitar amplifier and effects pedal emulation software, Guitar Rig.[4][7]
Native Instruments now also has branches in Los Angeles, Tokyo, London, Paris, and Shenzhen.[3]
Products
Software
Software produced by Native Instruments includes the following:
- Reaktor: A modular software music studio.[8]
- Kontakt: A software sampler with support for users to program their own virtual instruments.[9]
- Guitar Rig: A modular software effect processor, focused on amplifier and effects pedal emulation for guitar.[10]
- Multiple software synthesizers, such as Massive (wavetable-based),[11] Absynth (semi-modular),[12] and FM8 (frequency-modulation-based).[13]
- Traktor: Digital DJ and vinyl emulation software.[14]
Native instruments also produce a number of other sample libraries, virtual instruments and effects processing plug-ins, many of which function through the architecture of Reaktor or Kontakt. Some of these software items are also grouped together in their Komplete software bundle.[15]
The company also develops the Native Kontrol Standard (NKS), a plug-in extension which allows integration with Kontrol and Maschine products (both hardware and software).[16]
Hardware
Native instruments also produce music hardware, such as:
- Maschine: A system with integrated software for creating drum beats.[17]
- Kontrol: A series of MIDI keyboards and DJ controllers with software instrument support.[17][18]
References
- ↑ "Native Instruments' CEO & CTO on Apple Watch DJs, the Best Concert Ever and the Future". highsnobiety.com. Retrieved 2017-09-25.
- ↑ "Native Instruments Raises $59 Million From EMH Partners". billboard.com. Retrieved 2018-01-31.
- 1 2 3 "Native Instruments GmbH: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2018-04-05.
- 1 2 3 4 5 "10 Years Of Native Instruments". soundonsound.com. October 2006.
- ↑ "The Evolution of Traktor - DJ TechTools". DJ TechTools. 2011-02-11. Retrieved 2018-06-20.
- ↑ "Stanton, Native Instruments, & Beatport Join forces for a new era in Digital DJing". computerdjsummit.com. Retrieved 2017-09-25.
- ↑ "In pictures: 15 years of Native Instruments". MusicRadar. Retrieved 2018-04-05.
- ↑ "Native Instruments Reaktor 6". www.soundonsound.com. Retrieved 2018-04-05.
- ↑ "NI Kontakt 5". www.soundonsound.com. Retrieved 2018-04-05.
- ↑ "Native Instruments Guitar Rig 5 Pro review". MusicRadar. Retrieved 2018-04-05.
- ↑ "Native Instruments Massive". www.soundonsound.com. Retrieved 2018-04-05.
- ↑ "Native Instruments Absynth 5". www.soundonsound.com. Retrieved 2018-04-05.
- ↑ "Native Instruments FM8 | Vintage Synth Explorer". www.vintagesynth.com. Retrieved 2018-04-05.
- ↑ "Native Instruments Traktor Pro 2 review". MusicRadar. Retrieved 2018-04-05.
- ↑ "Review: Native Instruments Komplete 11 Ultimate". EMusician. Retrieved 2018-04-05.
- ↑ "Native Kontrol Standard - inSync". inSync. 2015-11-05. Retrieved 2018-04-05.
- 1 2 "Native Instruments unveils brand new Maschine and Komplete Kontrol hardware". FACT Magazine: Music News, New Music. 2017-09-07. Retrieved 2018-04-05.
- ↑ Advisor, Resident. "Review: Native Instruments - Traktor Kontrol X1 MK2". Resident Advisor. Retrieved 2018-04-05.