Movie packaging
In film industry terminology, movie packaging or film packaging is a type of product bundling where a top level talent agency starts up a film or television project using writers, directors and/or actors it represents, before giving other agencies a chance to submit their clients for the project. For this service the agencies negotiate a so-called packaging fee, a commission paid to the talent agency.[1]
Movie packaging is frequently done by the major talent agencies like Creative Artists Agency, ICM Partners, United Talent Agency, William Morris Endeavor, and Agency for the Performing Arts.
References
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