MoVoxx

MoVoxx
Private
Industry Mobile Advertising
Founded 2006
Headquarters Santa Monica, California, USA
Products Mobile Advertising Network
Publisher Monetization
SMS Gateway
Website www.movoxx.com

MoVoxx is a mobile advertising company that places short, interactive ads under opt-in SMS content. MoVoxx provides marketers with access to a mobile audience by partnering with SMS content publishers who send out mass text messages to consumers. MoVoxx uses the ad placement to engage in demographic, contextual and device targeting. The interactive advertisements include SMS Reply, Click to WAP, Click to Video, Click to Buy and Click to Twitter.

The company was founded in 2006 and is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital. The headquarters is located in Santa Monica, CA with bases also in Chicago, IL and New York City, NY.[1]

MoVoxx was merged with Adenyo, an international mobile marketing company, in May 2010.[2] The combined company was then acquired by Motricity (Nasdaq:MOTR) for $100mm[3][4]

Alec Andronikov (CEO)[5] and Derek Merrill were co-founders of MoVoxx.

Mobile Audience Reach

There are 244 million mobile content messages delivered monthly across the MoVoxx mobile network. These messages reach 20 million unique US mobile users across all major wireless carriers including Verizon, AT&T, Sprint, and T-Mobile.

Clients

MoVoxx works with both interactive agencies and directly with brands when approaching mobile advertising campaigns.

Brands

Automotive

Land Rover, Ford Flex,[6] Infiniti [7][8]

Entertainment

Warner Brothers, ESPN, Paramount, Lionsgate, E!, DIY Network

Retail

Sears, KMart, Burger King, Dockers

Travel

Continental Airlines, W Hotels

Search

Bing, kgb, Dex

Agencies

OMD, DraftFCB, Havas Digital, Mindshare, 360i, Initiative, Mediaedge:cia, Kaplan Thaler Group, Tocquigny, Starcom Mediavest, Ford Motor Media, Deutsch, Razorfish, Beyond Interaction, Conill, MediaVest, Wunderman, Pointreach

References

  1. ↑ Base, Crunch (2009-06-15). "MoVoxx". Crunch Base. Retrieved 2009-08-03.
  2. ↑ Kincaid, Jason (2010-05-10). "Mobile Marketing Firm Adenyo Acquires MoVoxx". Retrieved 2010-05-17.
  3. ↑ "Motricity acquires Adenyo for $100M to expand customer base". www.mobilemarketer.com. Retrieved 2018-06-01.
  4. ↑ "Motricity Completes Acquisition of Adenyo, Integrates Mobile Advertising, Marketing and Analytics Into the mCore Platform". msnbc.com. 2011-04-14. Retrieved 2018-06-01.
  5. ↑ "Alec Andronikov: Executive Profile & Biography - Bloomberg". www.bloomberg.com. Retrieved 2018-06-01.
  6. ↑ Tsirulnik, Giselle (2009-01-16). "Ford turns to mobile to showcase new car model". Mobile Marketer. Retrieved 2009-07-27.
  7. ↑ Dilworth, Dianna (2009-07-27). "Sky's the limit for Infiniti convertible's new mobile campaign". DMNews. Retrieved 2009-07-27.
  8. ↑ Tsirulnik, Giselle (2009-07-21). "Infiniti summer campaign targets tech-savvy consumers via mobile". Mobile Marketer. Retrieved 2009-07-27.
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