360i

360i
Type of site
 Subsidiary
Founded 1998
Headquarters New York City, United States
No. of locations Atlanta
Chicago
London
Los Angeles
New York
Toronto
Area served Worldwide
Key people Jared Belsky (CEO), Abbey Klaassen (President, New York), Menno Kluin (Chief Creative Officer), Doug Rozen(Chief Media Officer)
Industry Marketing & Advertising
Services Marketing
Employees 1000+
Parent Dentsu[1][2]
Website http://www.360i.com/

360i is a New York City-based digital agency[3] founded in 1998. It is a business unit of Dentsu.[1][2]

Corporate history

360i was founded in 1998 in Atlanta[4] as a regional search agency. It was later acquired by Innovation Interactive.[5] At the time, 360i had 35 people and revenue of close to $5 million.[6]

360i was acquired as a digitally-led communications agency.[5]

Innovation Interactive was acquired by Dentsu in 2010 for $275mm[7] and remains a unit of Dentsu, Inc.[5] Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter,[8] a 360i executive since 2005 and the founder of the firm's social media and strategy practices.[9] In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO[10]. That same year, President Jared Belsky was promoted to CEO[10], and CMO Abbey Klaassen was promoted to President, New York.[11]

The agency was named sole Leader in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research.”[12] 360i was named a MediaPost OMMA "Digital Agency of the Year" in 2013, 2014, and 2015,[13][14][15] and made the Ad Age A List in 2013, 2014, 2015, 2016 and 2018.[16][17][18][19][20] In February 2018, 360i was named Adweek's Breakthrough Media Agency of the Year. [21]

Products and services

360i started out as a search engine marketing and optimization company.[5] In 2005 it began offering social media marketing programs.[9] In 2008, the agency rounded out its capabilities in strategy, media and creative.[22][23] spanning the US, UK, Brazil and Canada.[24]

Notable work from the agency includes “Adaptoys”, a line of accessible toys that allow those living with paralysis to rejoin playtime,[25] Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII,[26] "Westworld: The Maze", HBO's first fulls cale voice skill that is compatible with any Alexa enabled device, [27] and "OREO Left-Handers", the first-ever left-handed pack of OREO cookies.[28]

References

  1. 1 2 Vranica, Suzanne (January 26, 2010). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal. Archived from the original on April 8, 2010. Retrieved March 30, 2010.
  2. 1 2 Patel, Kunur (January 25, 2010). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age. Archived from the original on April 9, 2010. Retrieved May 24, 2010.
  3. ↑ Steel, Emily (October 9, 2007). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal. Retrieved March 26, 2010. New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.
  4. ↑ "360i". The Atlanta Journal-Constitution.
  5. 1 2 3 4 Patel, Kunur (January 25, 2010). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age.
  6. ↑ Patel, Kunur (January 24, 2011). "360i Is No. 6 on the Ad Age Agency A-List". Advertising Age.
  7. ↑ Vranica, Suzanne (January 26, 2010). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal.
  8. ↑ McClellan, Steve (February 12, 2013). "360i Revamps Top Management, Sarah Hofstetter Named Global CEO". Mediapost.
  9. 1 2 "Agency Marketer of the Year". iMedia Connection.
  10. 1 2 "Management shifts at 360i as Belsky, Hofstetter take new roles". Retrieved 2018-08-21.
  11. ↑ "360i CMO Abbey Klaassen named president of New York HQ". Retrieved 2018-08-21.
  12. ↑ "The Forrester Wave™: Search Marketing Agencies, Q1 2016". Forrester. March 23, 2016.
  13. ↑ "MEDIA Names Carat, OMMA Names 360i Agencies Of The Year". Media Post. November 25, 2013.
  14. ↑ "OMMA Digital Agency of the Year: 360i". Media Post. December 16, 2014.
  15. ↑ "OMMA Digital Agency of the Year: 360i". Media Post. January 19, 2016.
  16. ↑ "Ad Age's 2013 Agency A-List". Advertising Age. January 28, 2013.
  17. ↑ "Ad Age's 2014 Agency A-List". Advertising Age. February 3, 2014.
  18. ↑ "Ad Age's 2015 Agency A-List". Advertising Age. January 26, 2015.
  19. ↑ "Ad Age's 2016 Agency A-List". Advertising Age. January 25, 2016.
  20. ↑ "360i Is No. 8 on Ad Age's 2018 A-List". Retrieved 2018-08-21.
  21. ↑ "360i's Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017". Retrieved 2018-08-21.
  22. ↑ McIlroy, Megan (March 18, 2008). "Search Specialist 360i Buys Design Shop i33". Advertising Age.
  23. ↑ Mandese, Joe (December 16, 2014). "OMMA Digital Agency of the Year: 360i". Mediapost.
  24. ↑ McClellan, Steve (September 16, 2014). "360i Establishes Its First West Coast Office, In Los Angeles". Mediapost.
  25. ↑ "Christopher Reeve's Son Announces Creation of Accessible Toys: 'Everyone Deserves the Chance to Play'". People. May 2, 2016.
  26. ↑ Sanders, Rachel (February 3, 2013). "How Oreo Got That Twitter Ad Up So Fast". BuzzFeed.
  27. ↑ "You Can Now Live Out 'Westworld' With Your Amazon Echo". WIRED. Retrieved 2018-08-21.
  28. ↑ "Oreo launches limited edition packs for world's struggling lefties". Retrieved 2018-08-21.
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