Mitchell's

Mitchell's Fruit Farms Limited
Public
Industry Food Processing
Founded 1933 (1933)
Founder Francis J. Mitchell
Headquarters Lahore. Pakistan
Key people
 S. M. Mohsin
(Chairman)
Syed Ahmad Shah
(Director)
Revenue Increase PKR 1794 million (2011)[1]
Increase PKR 394 million (2011)[1]
Owner Syed Muratib Ali family[2]
Website mitchells.com.pk

Mitchell's Fruit Farms Limited, commonly known as Mitchell's, is a Pakistani food products company established by Francis J Mitchell in 1933.[3] It consists of 720 acres of oasis in Renala Khurd, Okara District, Pakistan.[2]

History

It all began at a golf course at St. Andrews. At the ninth green, Francis J. Mitchell [4] received a telegram informing him he had lost all his money. Already 60 years old at the time, with three children to provide for, he decided to seek his fortune in India. This he found, though not without trials and tribulations, in a 720-acre plot of land near Renala Khurd, Okara District, which he leased from the Punjab government. This would become the first ever Mitchell’s fruit farm. Mr. Mitchell and his sons, Leonard and Richard, originally tried their luck with vine fruits, but switched to growing citrus fruits when the former proved unworkable. Luckily, citrus fruits were a success, and the lease was extended in 1930, allowing the company-Indian Mildura Fruit Farms Limited- to be registered in 1933.

Future outlook

Mitchell's was one of the first food products companies to get an ISO 9001 quality accreditation in Pakistan. It manufactures and packages grocery items including fruit drinks, canned fruits and vegetables, sauces, pickles, jams and squashes. The company exports its products to the US, UK and the Middle Eastern countries. Mitchell's is one of the leading food products manufacturers and exporters in Pakistan.[1]

Mitchell's Foods is traded on the Pakistan Stock Exchange.[5]

Company brands

Some of them are listed below:

  • Mitchell's Mango Squash[6]
  • Mithchell's Orange Squash
  • Mitchell's Lemon Squash[6]
  • Mitchell's Guava Squash
  • Mitchell's Pineapple Squash
  • Mitchell's Pomegranate Syrup
  • Mitchell's Lemon Juice
  • Mitchell's Tomato Ketchup[6]
  • Mitchell's Chilli Garlic Sauce[6]
  • Mitchell's Fruit Punch (new product introduced in 2016)[7]

See also

References

  1. 1 2 3 Profile of Mitchell's Fruit Farms Limited on Business Recorder (newspaper), Published 1 August 2012, Retrieved 6 October 2017
  2. 1 2 "Our Story :Mitchell's Fruit Farms Limited". www.mitchells.com.pk.
  3. ↑ Company Overview of Mitchell's Fruit Farms Limited on Bloomberg.com website, Retrieved 4 October 2017
  4. ↑ name=BusinessRecorder>Profile of Mitchell's Fruit Farms Limited on Business Recorder (newspaper), Published 1 August 2012, Retrieved 12 April 2018
  5. ↑ Mitchell's Foods stock quote and company profile on reuters.com website, Retrieved 4 October 2017
  6. 1 2 3 4 Company profile of Mitchell's Fruit Farms Limited on Financial Times (UK newspaper), Retrieved 6 October 2017
  7. ↑ Stiff competition among thirst-quenching drinks, Dawn (newspaper), Updated 4 July 2016, Retrieved 6 October 2017


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