Memrise

Memrise
Type of site
 Privately held company
Available in English, Korean, Spanish, Japanese, French, German, Russian, Chinese, Vietnamese, Portuguese, Swedish, Norwegian, Danish, Arabic, Dutch, Indonesian, Italian, Polish, Turkish.
Founded US (2005)
Area served Worldwide
Founder(s) Greg Detre, Ed Cooke, Ben Whately[1]
CEO Ed Cooke
Website memrise.com
Alexa rank Increase 2,873 (July 2017)[2]
Registration Yes
Launched September 2010
Current status Active
Chatbot on the Memrise app for iPhone.

Memrise is a user-generated learning platform which uses flashcards as memory aids. It specialises in language learning, but also offers content on a wide range of other subjects.

Memrise has more than 150 language courses across 25 languages. The app has over 20 million registered users. Memrise has been profitable since late 2016.

Origins and development

Memrise was founded by Ed Cooke, a Grand Master of Memory, and Greg Detre, a Princeton neuroscientist specializing in the science of memory and forgetting. The website launched in private beta after winning the Princeton Entrepreneurship Club 2009 TigerLaunch competition.[3] On October 1, 2012, 100 users were allowed to sign up to test a non-beta version of the website called Memrise 1.0. As of May 2013, a Memrise app has been available for download on both the App Store (iOS) and Google Play.[4]

Awards

In May 2017, Memrise was named as the overall Best App winner of the second edition of the Google Play awards.[5] The Awards celebrate achievements of the developer community across the globe over the past year and recognise the best apps and games covering twelve categories. Selected by a panel of experts, the winners are evaluated on quality, innovation, and major launches or updates over the past year.

In July 2010, Memrise was named as one of the winners of the London Mini-Seedcamp competition.[6] In November 2010, the site was named as one of the finalists for the 2010 TechCrunch Europas Start-up of the Year.[7] In March 2011, it was selected as one of the Techstars Boston startups.[8]

Controversy

In late September 2012, the leaderboard on the website was temporarily suspended due to "extensive cheating". Specific users had been using bots and non-intensive mechanisms, such as celebrity photo memory courses, to achieve atypical scores that were not reflective of actual learning. In response, the administrators established a new leaderboard after revising the scoring loopholes.[9]

See also

References

  1. ↑ "Memrise". Crunchbase. Retrieved 10 February 2017.
  2. ↑ "Memrise". Ranking. Alexa Internet. Retrieved July 28, 2017.
  3. ↑ "TigerLaunch 2009". princetoneclub.com. Archived from the original on December 23, 2011.
  4. ↑ "Forums > What's New: May 20th News! - Memrise". Memrise. Retrieved 20 January 2015.
  5. ↑ Purnima Kochikar (May 19, 2017). "The winners of the 2017 Google Play Awards are ..." Play | Google Blog.
  6. ↑ "Mini Seedcamps 2010". Seedcamp. Archived from the original on June 9, 2011.
  7. ↑ "The Europas – The Finalists". TechCrunch. AOL. Retrieved 20 January 2015.
  8. ↑ "TechStars Boston 2011: Who Got In". Boston.com. Retrieved 20 January 2015.
  9. ↑ "The irrationality of cheating at gamified learning". Wired UK.
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