Mavi Jeans

Mavi Jeans
Private
Industry Textile
Founded 1991
Headquarters Istanbul, Turkey
Key people
 Sait Akarlılar, Founder
Cüneyt Yavuz, CEO
Products Denim
Accessories
Revenue Increase₺747 Million (2014/TL)
Website www.mavi.com

Mavi is a brand of denim and jeans-wear founded in 1991, based in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.[1]

Mavi has flagship stores in New York City, Vancouver, Montreal, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow.[1]

Celebrities who wear this brand of jeans include Kate Winslet and Chelsea Clinton.[2] In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign, recording a series of commercials.[3] The campaign was so successful, that the sales increased 50%.[4]

The company's name derives from the fact that 'Mavi' is a Turkish word for blue. Its major factory is in Çerkezköy, Tekirdağ Province.

References

  1. 1 2 Corporate, Mavi USA, archived from the original on 2014-05-21, retrieved 21 May 2014
  2. ↑ "Three Economic Lessons Imported From Turkey". Time. 9 February 2012.
  3. ↑ Adriana Lima comes to act in commercial, Hürriyet Daily News, 6 March 2013
  4. ↑ Adriana Lima: Supermodel of the Year with a Golden Heart, Women Fitness, 30 September 2013
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