Macron (sportswear)

Macron S.p.A.
Private
Industry Clothing
Founded 1971 (1971)
Headquarters Crespellano, Bologna, Italy
Key people
  • Francesco Bormioli
  • —President
  • Gianluca Pavanello
  • —CEO
Products
Revenue Increase € 79mln€ (31/12/2015) [1]
Number of employees
 135
Website www.macron.com

Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna. It is considered a European leader in the production of active sportswear.[2]

Macron operates in three main business areas:

History

Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[2] A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.[2]

Macron began providing teamwear to professional football in 2001, its first contract being with Bologna.[2] Expansion beyond the domestic Italian market began in 2005.[2]

In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium.[3] Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.[3]

Corporate governance

As of 2014, Macron's chief executive officer (CEO) was Gianluca Pavanello.[4] As of 2014, the company's president was Francesco Bromioli.[5]

Sponsorships and customers

Macron sponsors or co-sponsors a variety of organizations, teams and events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. Following is a partial list of these sponsorship/customer relationships.

Associations

Baseball

Basketball

National teams

Club teams

Football

National teams

Africa
Americas
Europe
Asia

Club teams

Albania
Algeria
Aruba
Australia
Austria
Bahrain
Belgium
Bulgaria
Belarus
Canada
Chile
Colombia
Croatia
Cyprus
Egypt
England
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Kuwait
Latvia
Lebanon
Lithuania
Luxembourg
Macedonia
Malta
The Netherlands
Norway
Northern Ireland
Oman
Poland
Portugal
Romania
Russia
San Marino
Saudi Arabia
Scotland
Serbia
Singapore
Slovenia
Spain
Sweden
Switzerland
  • Switzerland FC Olympique de Genève
Tunisia
Turkey
Unired Arab Emirates
  • United Arab Emirates Dibba Al Hisn SC
USA
Uzbekistan
Wales

Futsal

  • Australia South Australian Futsal League
  • Australia Adelaide Fusion Futsal Club

Handball

National teams

Club teams

Rugby Union

National teams

Club teams

Rugby League

Weightlifting

Volleyball

National teams

  •  Algeria (Men's team) (Since 2015)
  •  Chile (Men's team) (Since 2015)
  •  Tunisia (Men's team) (Since 2014)
  •  Ukraine (Men's team) (Since 2016)

Club teams

Wheelchair Power Hockey

  • Italy Warriors Viadana (Since 2014–15 season)

References

  1. ↑ http://www.aifi.it/private_capital_today/8583-macron-un-successo-che-punta-dritto-alla-borsa. Missing or empty |title= (help)
  2. 1 2 3 4 5 6 Staff (24 Apr 2014). "Macron who? Bolton Wanderers' new stadium sponsor is one of Europe's top sportswear companies". The Bolton News.
  3. 1 2 "BWFC strike stadium and kit deal with Macron" (Press release). Bolton Wanderers. 25 Apr 2014.
  4. ↑ "Gianluca Pavanello". Bloomberg. Retrieved 12 Feb 2015.
  5. ↑ "Francesco Bormioli, Macron SpA". Bloomberg. Retrieved 12 Feb 2015.
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