MICA (institute)

MICA
Motto The School of Ideas
Founder(s) A. G. Krishnamurthy
Established 1991
President Shailendra Raj Mehta
Location Ahmedabad, Gujarat, India
Coordinates 23°01′05″N 72°31′56″E / 23.018006°N 72.532114°E / 23.018006; 72.532114
Website www.mica.ac.in

MICA, formerly Mudra Institute of Communications, Ahmedabad, is a higher education institution for Strategic Marketing and Communication skills in India. Established in 1991, it is located on the outskirts of the western Indian city of Ahmedabad.[1]

History

MICA was established in 1991 by A. G. Krishnamurthy of Mudra Communications, as an autonomous post graduate academic institute.[2] The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994.[2] Atul Tandon served as director from 2001 to 2009. Shailendra Raj Mehta is the current director and president.[3]

Academics

MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow (doctoral level) programme.[4] MICA has partnered with Emory University for data analytics, luxury marketing and consumer insight and with Michigan State University (MSU) and Northwestern University for marketing management and integrated marketing communications. [5]

References

  1. ↑ "Times Of India article". Timesofindia.indiatimes.com. Retrieved 2015-05-20.
  2. 1 2 "Evolution and Timeline". Mica.ac.in. Retrieved 2015-05-20.
  3. ↑ "Governing Council | Introduction". www.mica.ac.in. Retrieved 19 February 2018.
  4. ↑ "Programmes". MICA. Retrieved 30 July 2017.
  5. ↑ "Behavioural research lab to come up in Ahmedabad - Times of India". The Times of India. Retrieved 2018-07-04.

Coordinates: 23°00′04″N 72°26′31″E / 23.001°N 72.442°E / 23.001; 72.442

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