Love Scenario

"Love Scenario"
Single by iKon
from the album Return
Released January 25, 2018
Format
Genre
Length 3:31
Label YG Entertainment
Songwriter(s)
Producer(s) B.I

"Love Scenario" (사랑을 했다; Sarang-eul haessda) is a song recorded by South Korean boy group iKon. It was released as the lead single from iKon's second studio album, Return.[2] The song holds the record for the most weeks at number one on the Gaon Digital Chart, spending six weeks at the top in early 2018.

Composition

"Love Scenario" is described as a mellow, yet relatively upbeat, reaction to breaking up, with a circuitous melody that guides the rhythmic dance track.[3]

Chart performance

Upon its release, "Love Scenario" topped China's QQ Music's real-time chart. It also entered the top 10 on QQ Music's weekly chart. In South Korea, the song debuted at 12 on the Gaon Weekly Chart.[4][5][6] It topped the chart for six weeks, the first artist to achieve this milestone. On February 5, their title track "Love Scenario" reached number one on numerous digital platform such as iChart, Melon, Genie, Bugs, Mnet, Naver, and Soribada, and also number one on the real-time weekly chart Instiz's iChart. They are the second boy band to ever have achieved number one on more than seven music charts since iChart began ranking songs in 2010, with Big Bang having previously accomplishing a similar feat. The group managed to achieve 204 hourly Perfect All Kills, where a song is number one on all charts for a certain amount of time. It is the only song by the group and in history to achieve such a feat thus far. The single remained at number one for six weeks straight on Gaon's Digital Weekly Chart, becoming the longest-running number-one in Gaon history. The song spent 913 hours on the Melon Chart as number one and spent 40 days on Melon number one before being tied with SHAUN for "Way Back Home".[7]

According to Billboard Korea, "Love Scenario" topped the chart for five weeks.[8] The group was named top artists of the first half of 2018 by Genie Music, as they topped the daily chart for 35 days.[9]

"Love Scenario" became the first song to receive a Gaon platinum certification from the Korea Music Content Industry Association in the streaming category after surpassing 100 million streams.[10]

Critical reception

Billboard praised the song, saying it "is guided by a gentle cowbell-style beat and swaying vocals. The song relays a mellow, yet relatively upbeat, reaction to breaking up, with a circuitous melody that guides the rhythmic dance track. It's more emotional than their boisterous most-recent singles, and serves as a subtle directional change and maturing for iKON."[11] "Love Scenario" was also chosen as Apple Music's Best of the Week.[12]

Impact

The song achieved substantial popularity, especially from kindergarteners and elementary schoolers due to its easy-to-follow melodies and lyrics.[13] Some elementary school teachers have banned students from singing "Love Scenario" in classrooms because of its inappropriate content and students showing signs of addiction to catchy tunes.[14] It was featured in several popular Korean TV shows, including Running Man and Infinite Challenge.[15]

Music video

A scene from the "Love Scenario" music video

The "Love Scenario" preview video and music video were shot with a motion control camera. The background displays nostalgic scenery and props; each scene consists of naturally connected shots, and the Korean media said that this production method adds "fun" to the film.[16] The music video also shows the synchronized dance of seven members, with love stories shown in the background to reflect the lyrics. Among them, the film presents a period from top to bottom, showing iKon's star-shaped dance, which was called the highlight of the music video by Billboard.[3]

The music video reached 100 million views in June 2018.[17]

Charts

Chart (2018) Peak
position
China (QQ Music Single Chart) 10
South Korea (Gaon Single Chart) 1
US World Digital Songs (Billboard) 4

Awards and nominations

MBC Plus X Genie Music Awards

Year Category Result Ref.
2018 Rap/Hip Hop Music Award Pending [18]

Music program awards

References

  1. ↑ "[V Report] iKon's B.I reveals production process of 'Love Scenario'". Kpop Herald.
  2. ↑ "iKON Introduces 'Love Scenario' & 'Return' Album: Watch this Billboard Exclusive". Billboard.
  3. 1 2 "iKon 'Return' with New Album & 'Love Scenario' Single". Billboard. Retrieved January 25, 2018.
  4. ↑ "Gaon 2018년 04주차 Digital Chart". Gaon. Retrieved February 1, 2018.
  5. ↑ "QQ Music: Love Scenario".
  6. ↑ ""돌아온 음원강자" 아이콘, '사랑을 했다' 6일째 1위". Chosun. Retrieved February 1, 2018.
  7. ↑ "iKON's 'Love Scenario' Becomes First 2018 Track To Achieve Perfect All-Kill". Soompi. Retrieved February 4, 2018.
  8. ↑ "iKON Becomes Group with The Most No. 1s in Early 2018, by Billboard Korea". YG Life.
  9. ↑ "[DA:차트] 아이콘·모모랜드, 2018 상반기 최고 남녀그룹". Naver News. Retrieved June 27, 2018.
  10. ↑ "가온 인증(Gaon Certification)". Gaon Chart.
  11. ↑ "iKon 'Return' with New Album & 'Love Scenario' Single". Billboard. Retrieved February 1, 2018.
  12. ↑ "iKON's 'LOVE SCENARIO' at No. 1 For 2 Days... First Performance Today (27th) At 'Music Core'". YG Life. Retrieved February 1, 2018.
  13. ↑ "Sing 'Love Scenario' with iKON at family festival". Kpop Herald.
  14. ↑ "iKON's 'Love Scenario' banned in some elementary schools". Korea Times.
  15. ↑ "iKON's "Love Scenario" is EVERYWHERE on Korean TV". SBS.com.au.
  16. ↑ "아이콘, '취향저격' 느낌물씬...'사랑을 했다' 티저 첫선" (in Korean). naver. 2018-01-22. Retrieved 2018-01-27.
  17. ↑ "'Love Scenario' video hits 100 million views". Korea JoongAng Daily. June 2, 2018.
  18. ↑ "2018 MBC Plus X Genie Music Awards Announces Nominees + Voting Begins". Soompi. October 1, 2018.
  19. ↑ "'엠카운트다운' 아이콘, 선미 꺾고 1위… 보아·수지·레드벨벳, '걸크러시' 컴백 (종합)". Ten Asia (in Korean). February 1, 2018. Retrieved October 10, 2018.
  20. ↑ "아이콘, '사랑을 했다'로 '엠카' 1위..5관왕 달성". Ten Asia (in Korean). March 1, 2018. Retrieved October 10, 2018.
  21. ↑ "'엠카' 아이콘, 1위 10관왕..마마무·정일훈·NCT드림 컴백 [종합]". Chosun (in Korean). March 8, 2018. Retrieved October 10, 2018.
  22. ↑ "[SBS Star] VIDEO: iKON's 'LOVE SCENARIO' to Its Unstoppable Popularity Scenario!". SBS News.
  23. ↑ "'인기가요' 아이콘, 모모랜드 꺾고 1위…음방 4관왕 달성 [종합]". Chosun (in Korean). February 25, 2018. Retrieved October 10, 2018.
  24. ↑ "아이콘, '인기가요' 첫 트리플크라운 "새 싱글, 사랑 부탁"". Chosun (in Korean). March 4, 2018. Retrieved October 10, 2018.
  25. ↑ "'음악중심' 아이콘, 모모랜드 꺾고 1위…보아·양요섭 컴백[종합]". Chosun (in Korean). February 24, 2018. Retrieved October 10, 2018.
  26. ↑ "'음악중심' 아이콘, 2주연속 1위 7관왕". YG Life (in Korean). March 3, 2018. Retrieved October 10, 2018.
  27. ↑ "'음악중심' 아이콘, 11관왕 대기록(종합)". YG Life (in Korean). March 10, 2018. Retrieved October 10, 2018.
  28. ↑ "아이콘, '뮤직뱅크' 1위… 음악방송 6관왕". Ten Asia (in Korean). March 2, 2018. Retrieved October 10, 2018.
  29. ↑ "'쇼챔피언' 아이콘, 불참에도 1위 9관왕 달성…성규·우주소녀 컴백[종합]". Chosun (in Korean). March 7, 2018. Retrieved October 10, 2018.
  30. ↑ "Melon Weekly Award". www.melon.com (in Korean). Retrieved June 11, 2018.
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