LoginRadius

LoginRadius, Inc.
Private
Industry SaaS, Identity and Access Management, Registration, Social login, Personalized Marketing
Founder Deepak Gupta & Rakesh Soni
Headquarters Vancouver, British Columbia, Canada
Number of locations
 Canada, United States, India, United Kingdom, Australia
Area served
 Worldwide
Number of employees
 85
Website www.loginradius.com

LoginRadius Inc. is a cloud based SaaS Customer Identity Management platform based in Vancouver, British Columbia, Canada. It was established in 2012 and is recognized among the leading Customer Identity Management platforms of the world by leading technology research bodies Gartner and Forrester Research.

The company was ranked as one of Canada’s top 25 up-and-coming ICT companies for 2014[1] by leading technology consultants, the Branham Group. It has strategic partnerships with tech giants like Mozilla, Microsoft, Amazon and Dyn DNS.

History

LoginRadius was started in 2012 by two friends Deepak Gupta and Rakesh Soni as a social login widget. In an interview, Soni said the duo started the company after recognizing the hassles of registration on websites and their negative effects of conversion rates.[2] The company later evolved into a Customer Identity Management platform of which Social Login is now a part.

In 2014, LoginRadius secured $1.3m in financing[3] from a syndicate of Canada’s leading venture capital firms: the Accelerate Fund, Yaletown Venture Partners, Real Ventures, and Business Development Bank of Canada (BDC).

The company is also backed by a number of angel investors and has received funding from the National Resource Council Canada’s Industrial Research Assistance Program (NRC – IRAP) to continue developing innovative, business-focused, online platforms. LoginRadius was named as one of Canada’s top 25 up-and-coming ICT companies for 2014 by the leading technology consultants the Branham Group. Techvibes ranked LoginRadius in April 2014 as one of Canada’s top 20[6] hottest and most promising tech start-ups.[4]

LoginRadius’ Platform

LoginRadius’ Customer Identity Management platform offers six main products along with several add-ons.

  • Customer Registration Service allowing end consumers to register on websites either using their email address or using their existing social identities through Social Login. It allows sign in with social identities issued by more than 35 major social networks.
  • Single Sign-On for end consumers to seamlessly login into connected systems with just one set of credentials. The platform uses Single Sign-On to centralize consumers’ profiles from different connected systems to one database record creating a Single Customer View.
  • Customer Profile Data gathering from consumers’ social accounts, subject to their consent. LoginRadius claims to provide consent based access to over 300 data points. It also provides other methods like Progressive Profiling.
  • Profile Data Storage provides cloud based storage facilities for businesses to store their consumer data. It also creates backups of the data for higher redundancy and protection against data loss.
  • Customer Insights helps businesses perform analytics on collected customer data using techniques like criterion based segmentation for better marketing.
  • User Management gives a dashboard based access to simplify customer identity lifecycle administration for the website administrator

Another important aspect of LoginRadius platform is the support for integrations with major platforms for fluid flow of customer data between the LoginRadius Customer Identity Management platform and various other marketing and web tools.

Along with this, LoginRadius also provides social add-ons to let end customers promote businesses on social networks by way of social sharing and friend invite.

Data Integration Platform

LoginRadius was classified as a Data Integration platform in the Marketing Technology Landscape. Data integration is of increased importance considering the amount of customer data that consumer facing organizations generally handle.

The LoginRadius platform has integrations with about 85 different Customer Relationship Management, ad platforms, email marketing and other marketing tools, according to the company.[5] The platform is involved in the collection of customer data through traditional email based registration and through social profile data. Acquired customer data is secured in a cloud based storage. LoginRadius also provides a Single Customer View with customer data aggregated to one record. Organizations using the LoginRadius platform can integrate it with marketing tools they consistently use for fluid flow of customer data records from the LoginRadius platform to the integrated marketing tools.

Technology

LoginRadius’ Customer Identity Management platform is a REST API based solution that normalizes the data in JSON format to help businesses implement the solution seamlessly. LoginRadius provides ready to use plugins for all major CMS platforms Wordpress, Drupal, IBM Websphere, Oracle ATG, SAP Hybris, Demandware, Oracle Micros, Shopify, Volusion and others. Also, the platform has SDKs for major web programming languages like Python, PHP, Java, NodeJS, Ruby on Rails, ColdFusion and others. It also supports mobile platforms Android, iOS, Windows Phone, PhoneGap, Twilio, Messagebird, Xamarin and Ionic.

References

  1. ↑ "Top 25 Canadian Up and Coming ICT Companies". branham300.com. Branham. Retrieved 2017-02-01.
  2. ↑ "Startup of the Week – LoginRadius". Calgary Herald.
  3. ↑ "SaaS startup LoginRadius raises $1.3M in angel funding from Accelerate Fund, BDC Capital, others". VCCircle. Reuters. February 18, 2014. Retrieved January 31, 2017.
  4. ↑ "TechVibes". Archived from the original on 2016-03-05.
  5. ↑ "Social Data Integration". LoginRadius.
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