Kre-O

Kre-O
Kre-O Transformers logo
Type Construction set
Company Hasbro
Country United States
Availability 2011–present
Official website

KRE-O is a line of construction toys (similar to Lego and Mega Bloks) manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011.[1][2] The name "Kre-O" comes from the Latin word "creo", which means "I create".

Kre-O toys feature highly articulated humanoid figures called Kreons.[3] Kre-O blocks are compatible with Lego bricks, hence also compatible with Mega Bloks[1] and other building block brands.

Toy lines

Kre-O Transformers is the first line of the Kre-O series. They were first shown in February 2011 at the American International Toy Fair trade show in New York.[1] Transformers Kre-O figures include homages to their live action film, Timelines, Transformers: Prime and Beast Hunters sub-lines.

Kre-O Battleship is the second overall line of Kre-O sets, based on the 2012 film, itself based on the original board (earlier, pen-and-pencil) game.[4]

Kre-O G.I. Joe was released as the third Kre-O line in February 2013 as a Toys "R" Us exclusive.[5] This collection is based primarily on Hasbro's G.I.Joe: A Real American Hero toy line, cartoons, and comic book series, but includes some Adventure Team Kreons as well.

Kre-O Star Trek was released as the fourth line of Kre-O sets in April 2013.[6] The initial sets and Kreons are based on the 2009 reboot and its sequel Star Trek Into Darkness. A preview trailer was posted by Hasbro, first on Facebook, then later on YouTube. The trailer re-enacts the original "teaser trailer" for the first film, showing the construction of the U.S.S. Enterprise in Kre-O form and by Kreon construction workers.[7] A press release made at the 2012 New York Toy Fair showed the completed Enterprise model (complete with flip-up "saucer" showing the ship's Bridge) and Kreons of Kirk, Spock and Sulu.[8]

At ComiCon International 2013, Hasbro announced new brand lines for Dungeons & Dragons and Cityville Invasion plus additional building sets for Star Trek, GI Joe and Transformers brand lines.[9] Kre-O Cityville Invasion is the fifth line of Kre-O sets, based on the popular CityVille online game series. This line introduces "Sonic Motion Technology", which triggers specific movements in special Kre-O bricks.[10]

Kre-O Dungeons & Dragons is the sixth Kre-O line, released in January 2014. It is based on the popular role-playing game series of the same name.[10][11]

In early 2017, Hasbro debuted a new line of product based on the Trolls movie.[12]

Since 2018, Hasbro stopped making Kre-O sets due to poor sales.

References

  1. 1 2 3 "Hasbro pushes into Lego's land with new blocks". Usatoday.Com. 2011-02-13. Retrieved 2012-08-10.
  2. ↑ "MTV Geek EXCLUSIVE Images: Transformers , Bumblee, and Ratchet". Geek-news.mtv.com. 2011-04-27. Retrieved 2012-08-10.
  3. ↑ Kuchera, Ben (July 20, 2011). "Playing with Hasbro's Kre-O Transformer kits: don't call them Lego". Ars Technica. Retrieved September 12, 2018.
  4. ↑ "Official Hasbro site for the Kre-O BATTLESHIP sets". Hasbro.com. Retrieved 2015-04-18.
  5. ↑ Goellner, Caleb (2012-10-12). "Hasbro Reveals KRE-O 'G.I. Joe' Building Sets [NYCC 2012]". Comics Alliance. Archived from the original on 2012-10-14. Retrieved 2013-01-18.
  6. ↑ "Star Trek Kre-O Sighted". 2013-04-18. Retrieved 2013-05-16.
  7. ↑ KREO (2012-07-06). "Trailer for Kre-O STAR TREK USS ENTERPRISE on YouTube". Youtube.com. Retrieved 2012-08-10.
  8. ↑ "Full Press Release: 2012 NYTF: Hasbro Star Trek Kre-O First Look on TOY NEWS INTERNATIONAL Website". Toynewsi.com. Retrieved 2012-08-10.
  9. ↑ Kinney, Jim (July 18, 2013). "Hasbro introduces new KRE-O construction toys at Comic-Con in San Diego". The Republican. Retrieved September 12, 2018.
  10. 1 2 "Comic-Con: Hasbro Announces Dungeons & Dragons KRE-O Sets". ComingSoon.
  11. ↑ "Hasbro's KRE-O launches Dungeons & Dragon toy sets". Entertainment Weekly. 2013-07-16. Retrieved 2013-07-31.
  12. ↑ Agar, Chirs (October 5, 2016). "Hasbro Reveals New Trolls Playsets". Screen Rant. Retrieved July 30, 2017.
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