Keter Plastic

Keter Group
Industry Resin Consumer Goods
Founded 1948 (1948)
Headquarters Herzliya, Israel
Products Outdoor and Indoor resin-based consumer products
Number of employees
 3,020 (2017)
Website www.keter.com

Keter Group (Hebrew: כתר פלסטיק‎) is an Israeli manufacturer and marketer of resin-based household and garden consumer products. The company, established in 1948, has a chain of retail stores throughout Israel and operates 29 plants in Israel, Europe, Canada and the United States. Keter products are marketed worldwide.

History

The Keter brand evolved from a small workshop established in Jaffa in 1948, specializing in the production of plastic combs, toys and housewares. In 1971, Joseph Sagol bought out his partners' shares in the workshop, and the Sagol family has owned Keter ever since.[1] Sagol later handed the management of the company over to his sons, Sami and Itzhak.

Since 1978, Keter has expanded its home product lines to include garden sheds, toolboxes, bathroom cabinets, backyard playhouses for children, and more – all made of resin.

In 1991, Keter acquired competitor L.M. Lipski.[1]

In 2011, Keter won Red Dot Design Award for its RealBarrow, a heavy-duty wheelbarrow with an L-shape "bulldozer" shovel.[2]

In June 2013, Keter was one of several companies subjected to a boycott by the United Church of Canada and the Presbyterian Church (USA) because it had a factory in the Barkan Industrial Park.[3][4][5]

In 2016, the private equity firm BC Partners purchased 80% of Keter for 1.4 billion euros.[6]

Products

Keter outlet

Keter manufactures a wide range of household and garden resin-based products, storage solutions, and outdoor furniture: outdoor furniture, lifestyle and gardening, outdoor storage products, tool storage, kids, indoor storage, home organization and bath. It is one of Israel's largest manufacturers of resin-based outdoor and garden furniture.[7]

Awards

  • Israeli Industrial Design Award (2009)
  • Red Dot Design Award, Product Design (2010)
  • ID Annual Design Review (2010)
  • DIY Product of the Year (2010)
  • Red Dot Design Award, Product Design (2011)[2]

See also

References

  1. 1 2 The Israel economist, Volumes 45-47, 1991, p.40
  2. 1 2 "Second Year In A Row - Red Dot Award For Keter Products" (Press release). TheStreet.com/PR Newswire, HERZLIYA, Israel. March 23, 2011. Retrieved March 25, 2013.
  3. ↑ "Canada's Largest Protestant Church Prepares To Boycott Israeli Companies". The Huffington Post. Retrieved 2016-10-24.
  4. ↑ "United Church of Canada's Israeli boycott campaign an 'assault on the Jewish people,' Toronto group says". National Post. Retrieved 2016-10-24.
  5. ↑ "KETER page on Presbyterian Mission Agency website" (PDF). Archived from the original on 2017-08-27.
  6. ↑ "נסגרה העסקה: כתר פלסטיק תימכר ל-BC פרטנרס לפי שווי של 1.7 מיליארד דולר - גלובס". Globes. Retrieved 2016-10-24.
  7. ↑ Israel business, Issues 426-439, p.38
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