KYMT

KYMT
City Las Vegas, Nevada
Broadcast area Las Vegas Valley
Branding 93.1 The Mountain
Slogan World Class Rock
Frequency 93.1 MHz (also on HD Radio)
Translator(s) 103.9 K280DD (Las Vegas, relays HD2)
First air date 1980 (as KUDO)
Format Mainstream Rock
HD2: Urban Contemporary "Real 103.9"
HD3: Christian Contemporary "K-LOVE 93.1 HD3"
ERP 24,000 watts
HAAT 1141 meters (3743 ft)
Class C
Facility ID 6893
Callsign meaning K Y MounTain
Former callsigns KUDO (1980-1987)
KEYV (1987-1996)
KBGO (1996-1998)
KQOL-FM (1998-2006)
KPLV (2006-2016)
Owner iHeartMedia
(Citicasters Licenses, Inc.)
Sister stations KSNE-FM, KWNR
Webcast Listen Live
Listen Live (HD2)
Listen Live (HD3)
Website 931themountain.iheart.com
real1039.iheart.com (HD2)
klove.com (HD3)

KYMT (93.1 MHz) is a commercial FM radio station in Las Vegas, Nevada. It is owned by iHeartMedia and it airs a rock-leaning adult hits radio format Similar to KCBS-FM which also airs a rock-leaning adult hits format. KYMT's studios and offices are on Meade Avenue in Las Vegas, a mile west of the Strip.[1] Its transmitter is on Potosi Mountain southwest of the Las Vegas Valley.[2]

KYMT broadcasts in HD.[3] On its HD2 channel, it airs an Urban Contemporary format, known as "Real 103.9" which is also heard on a 250 watt FM translator station K280DD at 103.9 MHz.[4] From its high perch, the station's 24,000 watt signal can be heard over much of Southern Nevada and into California. On its HD3 channel, it airs an Christian Contemporary format, known as "K-LOVE 93.1 HD3".

History

AC and Smooth Jazz

In 1980, the station first signed on as KUDO, owned by the Quality Broadcasting Company, airing an adult contemporary format. From 1984-1986 it shifted to Hot AC music and was known as "Music 93". KUDO lasted for seven years until 1987 when the station switched to a new-age/smooth jazz sound as KEYV ("The Key"). The smooth jazz format remained until early 1992.

AAA, Country and Oldies

In February 1992, The Key changed its format to adult album alternative or "AAA" - keeping "The Key 93.1" as its moniker. This eclectic format was on the air for about 7 months, when a country music format began as "Hit Kickin' Country Y93," signing on in September 1992.[5] Y93 was one three country radio stations heard in the Las Vegas area. The station then switched to oldies in mid-May 1996,[6] first as "Big Oldies" KBGO and then "Kool 93.1" KQOL-FM in 1998. The station continued airing an oldies format as "Kool 93.1" until August 2006.

Move to Rhythmic Hits

On August 30, 2006, KQOL-FM flipped to a dance-friendly rhythmic adult contemporary sound as KPLV ("93.1 The Party"). The station's playlist consists of a mix of current and upbeat rhythmic pop/R&B/dance and classic disco from the 1970s, 1980s, 1990s and today, tailored for a 25-49 audience (mostly female). The station also aired Whoopi Goldberg's syndicated morning show "Wake Up With Whoopi"[7] The midday show was hosted by Program Director Rik McNeil, former program director from KISS FM Las Vegas, Q97 Fresno, and KBOS Fresno. The afternoon show was hosted by Andy Gil, former personality from Wild 102 Las Vegas and KLUC Las Vegas, and former Marketing Director from KXNT Las Vegas.

The KOOL Oldies format continued on KPLV's HD-2 channel, where The Greatest Hits of the 1960s and '70s ran commercial free, 24 hours a day. As of 2008, it was replaced with a gay-oriented dance format from iHeart, known as Pride Radio. On August 29, 2015, KPLV-HD2 began stunting with Christmas music, which led into the September 4 debut of urban contemporary "Real 103.9," simulcasted on translator K280DD 103.9 FM.[8]

By 2010, due to low ratings with the station's rhythmic AC format, also heard on rival KOAS, KPLV moved to a more Top 40 format going up against KFRH. However, the station continued to lean rhythmic, even with '80s disco hits still on the station's playlist. This pursued KLUC-FM to return to rhythmic top 40. As of September 2010, KPLV was placed on Mediabase's Rhythmic panel due to its Rhythmic direction, although still generally a top 40 with a rhythmic lean, while rival KFRH is more mainstream. In April 2011, KPLV was moved to Mediabase's contemporary hit radio panel.

My 93.1, All The Hits

On July 1, 2012, KPLV rebranded as "My 93.1", this time emphasizing a Mainstream Top 40/CHR approach. It also followed the same presentation as other Top 40/CHR stations in the iHeartMedia roster, including adding Ryan Seacrest's "On Air" program. This changeover was somewhat less successful in the ratings, usually trailing the other Top 40 stations in Las Vegas.[9]

93.1 The Party returns

On April 12, 2015, KPLV temporarily rebranded as "#WhatIs931?" and used it as teasers. On April 17, 2015, at 9:31 a.m., after playing "Latch" by Disclosure, KPLV relaunched as "93.1 The Party." Like sister station KPTT in Denver, it featured a Rhythmic/Dance Top 40 direction with an emphasis on energetic party hits and local content that reflected the Las Vegas "Party" lifestyle. The first song played was "G.D.F.R." by Flo Rida. This put the station in a unique position as it centered itself between Dance-centric KYLI, Rhythmic-centric KVEG, and Top 40/CHR-centric KLUC, KFRH, and KVGQ.[10][11]

Switch to Adult Hits

On September 26, 2016, at Noon, KPLV flipped to adult hits as "93.1 The Mountain". The format change restores the Variety Hits format to the market for the third time. It had previously been carried by KKJJ from June 2005 through August 2010 and KVGS from October 2011 through January 2015. The change came as KPLV lost in a crowded local CHR battle. KPLV ranked 20th in the market with a 2.0 share in the August 2016 Nielsen Audio PPM ratings, its last as The Party.[12] On October 18, 2016, KPLV changed its call letters to KYMT to match the "Mountain" moniker.

Previous logos



References

Coordinates: 35°58′01″N 115°30′07″W / 35.967°N 115.502°W / 35.967; -115.502

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