KQTH

KQTH
City Tucson, Arizona
Broadcast area Tucson, Arizona
Branding 104.1 KQTH
Slogan Tucson's News and Talk
Frequency 104.1 MHz (also on HD Radio)
First air date 1994 (as KKHG)
Format News/Talk
ERP 3,000 watts
HAAT 100 meters (330 ft)
Class A
Facility ID 20403
Callsign meaning K Q TruTH (previous branding)
Former callsigns KUDO (1992-1994)
KKHG (1994-1997)
KZPT (1997-2007)
Owner E.W. Scripps Company
(Scripps Broadcasting Holdings LLC)
Webcast Listen Live
Website 1041kqth.com

KQTH (104.1 FM) is a news/talk radio station in Tucson, Arizona".[1] KQTH is owned by E.W. Scripps Company.[2] It is based from studios co-located with television station KGUN-TV in Tucson, and a transmitter site is located in the city's northwest side.

As of March 2010, 104.1 was the most-listened-to news and talk radio station in Tucson, and the fifth-most-listened-to station overall.[3]

History

The KZPT logo and branding from January 2006 to April 2007.

In 1994, the station officially signed on with a classic rock format as "The Hog." In 1997, it flipped to Modern AC as "The Point."

Throughout most of its time, it ran under the name "104-1 The Point" and played a lot more '80s than most adult contemporary stations. The station was doing well, did a good job separating itself from KMXZ-FM's (94.9 FM) audience, and was getting good ratings up until late 2004, due to increased competition. KWMT-FM (92.9 FM) flipped from Country to AAA in December 2003 and KSZR (97.5 FM) flipped to AC / Adult Hits in November 2004, which combined to really weaken The Point's audience. Some of the DJ's were Darla Thomas, Angie Handa, Kathy Rivers, Greg Curtis, Sheila K, and Drew Michaels. Darla Thomas was the Operations Manager for all the Tucson radio stations owned by Journal Broadcast Group until November 2010. Greg Curtis is now part of the morning team at sister station KMXZ (94.9 FM).

In 2006 KZPT changed their branding to "Z104.1". Their playlist was still a majority of what "The Point" used to play, only taking out the '80s music and adding more alternative rock with the slogan "Modern Hit Music". They had also added Ken Carr to their DJ line-up, who hosted afternoons on KRQQ (93.7 FM).

On April 10, 2007, the station had switched to "The Truth", a news/conservative talk format which it continues to broadcast to this day. On April 17, 2007, KZPT changed their call letters to KQTH.

On April 21, 2014 KQTH dropped "The Truth" branding and now goes by "104.1 KQTH".[4]

Journal Communications and The E.W. Scripps Company announced on July 30, 2014 that the two companies would merge to create a new broadcast company under the E.W. Scripps Company name that would own the two companies' broadcast properties, including KQTH. The transaction was completed in 2015.[5]

(KQTH's logo under previous "The Truth" branding)

References

  1. ↑ "Station Information Profile". Arbitron. Spring 2010. Archived from the original on 2010-03-01. Retrieved 2010-04-16.
  2. ↑ "KQTH Facility Record". United States Federal Communications Commission, audio division. Retrieved 2010-04-16.
  3. ↑ "Tucson Arbitrends Rating Report - Dec-Jan-Feb 2010".
  4. ↑ Less Truth & More News in Tucson
  5. ↑ "E.W. Scripps, Journal Merging Broadcast Ops". TVNewsCheck. July 30, 2014. Retrieved July 31, 2014.

Coordinates: 32°17′24″N 111°01′08″W / 32.290°N 111.019°W / 32.290; -111.019

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