KQFX (FM)

KQFX
City	Borger, Texas
Broadcast area	Amarillo area
Branding	La Poderosa 96.1 & 104.3
Frequency	104.3 MHz
First air date	March 1975 (as KDKQ)
Format	Regional Mexican (KBEX simulcast)
ERP	100,000 watts
HAAT	175 meters
Class	C1
Facility ID	61033
Transmitter coordinates	35°25′34.00″N 101°36′47.00″W / 35.4261111°N 101.6130556°W / 35.4261111; -101.6130556
Former callsigns	KDKQ (1979-1984) KDXR (1984-1992)
Owner	Viva Media, LLC
Webcast	Listen Live
Website	lapoderosa961.com

KQFX (104.3 FM) is a radio station licensed to Borger, Texas, United States. The station serves the Amarillo, Texas, area. The station is currently owned by Viva Media LLC ^[1]

History

Logo as Wild 104.3

The station was assigned the call letters KDKQ on 1979-01-02. On 1984-12-01, the station changed its call sign to KDXR then on 1992-04-13 to the current KQFX.^[2]

On April 15, 2017, with the announced sale of KQFX from Tejas Broadcasting to Viva Media, the station's Le Calente format moved to KZIP, and the station began stunting with a series of random formats. On May 1, 2017, the station flipped to a rhythmic-leaning hot adult contemporary format as Wild 104.3, with a focus on current music and recurrent "party hits" from the 1990s and 2000's. Tommy the Hacker moved from KXSS-FM to host the station's new morning show.^[3]^[4]

On July 31, 2018, KQFX flipped back to a regional Mexican format as Le Ponderosa 96.1 & 104.3, in simulcast with KBEX. The flip, however, occurred during a live remote by Tommy the Hacker and morning co-host Angel Dee, promoting a sock donation drive at a local Salvation Army branch. The hosts were caught off-guard by the flip, which they were informed of via text messages.^[5]

References

↑ "KQFX Facility Record". United States Federal Communications Commission, audio division.
↑ "KQFX Call Sign History". United States Federal Communications Commission, audio division.
↑ "Tejas Broadcasting Sells Two In Amarillo". RadioInsight. 2017-04-17. Retrieved 2018-08-23.
↑ "Wild 104.3 Launches A Party In Amarillo". RadioInsight. 2017-05-01. Retrieved 2018-08-23.
↑ "Viva Media Flips Wild 104.3 Amarillo In Middle Of Charity Remote". RadioInsight. 2018-07-31. Retrieved 2018-08-23.

External links

La Poderosa Website

Query the FCC's FM station database for KQFX

Radio-Locator information on KQFX

Query Nielsen Audio's FM station database for KQFX

Radio stations in the Amarillo, Texas market
By FM frequency	87.7¹ 88.1 88.3 88.7 88.7 89.1 89.5 89.9 90.7 90.9 91.1 91.5 91.7 91.9 92.5 93.1 94.1 95.3 95.7 96.1 96.9 97.9 98.3 98.7 99.3 99.7 100.3 100.5 100.9 101.9 102.9 103.5 104.3 105.1 105.7 106.1 106.3 106.7 106.9 107.1 107.9 ¹ Audio for TV channel 6 (KBEX-LP/WN)
By AM frequency	710 800 860 940 980 1010 1090 1240 1310 1360 1440 1470 1490 1550
NOAA Weather Radio frequency	162.400 162.550
By callsign	K201IA K219CC K223AU K291AQ K295BU KACV-FM KAMT KARX KATP KAVO KAVW KBEX KBZD KDDD KDDD-FM KDHN KDJW KEFH KEYU-FM KGNC KGNC-FM KICA KIXZ KJJP KJNZ KJRT KMXJ-FM KNNK KNSH KOMX KPAN KPAN-FM KPRF KPUR KPUR-FM KQFX KQIZ-FM KQTY KQTY-FM KRBG KTNZ KTOT KTXP KVOP KWAS KWTS KXDJ KXGL KXI88 KXIT KXLV KXRI KXSS-FM KZIP KZRK-FM WXK38
Nearby radio markets Clovis Guymon, OK-Southwest KS Lubbock See also List of radio stations in Texas

Spanish-language radio stations in the state of Texas
Stations	KABA – Louise KAIQ – Wolfforth KAMA – El Paso KAMA-FM – Deer Park KBDR – Mirando City KBEX - Dalhart KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRZ-FM – Victoria KCHX – Odessa KCOR – San Antonio KCUL-FM – Marshall KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDRN – Del Rio KDXX – Lewisville KEPX – Eagle Pass KERB-FM – Kermit KESO – South Padre Island KESS-FM – Benbrook KEWP – Uvalde Estates KEYH – Houston KEYU-FM – Amarillo KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGVL – Greenville KHHL – Karnes City KHRO – El Paso KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJAV - Alamo KJNZ – Hereford KJOJ-FM – Freeport KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLIT – Ranchitos Las Lomas KLJA – Georgetown KLOL – Houston KLQB – Taylor KLTN – Houston KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMJR – Portland KMVK – Fort Worth KMXO – Merkel KMYO - Comfort KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOVE-FM – Galveston KOYE – Frankston KOZA – Odessa KPMB – Plainview KQBO – Rio Grande City KQFX - Borger/Amarillo KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAM – Bryan KTJM – Port Arthur KTNO – University Park KTNZ – Amarillo KTTU-FM – Brownfield KTXC – Lamesa KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KUVA – Uvalde KVER – El Paso KVFM – Beeville KVIV – El Paso KVJM – Hearne KVJY – Pharr KVOZ – Del Mar Hills KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXPL – El Paso KXVR-LP – Corpus Christi KXYZ – Houston KXZX – Juilliard KXZY-LP – Waco KYLP – Greenville KYST – Texas City KZDC – San Antonio KZEP-FM - San Antonio KZIP - Amarillo KZMP - University Park KZNX – Creedmoor KZZA – Muenster
Defunct	KBRN – Boerne KMPA – Pittsburgh KMUL – Farwell KPDB – Big Lake KZXM – Bullard
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other

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