KKAL

KKAL
City Paso Robles, California
Broadcast area San Luis Obispo, California
Branding The Krush 92.5
Slogan The Perfect Blend
Frequency 92.5 MHz
First air date November 20, 1972 (as KPRA)
Format AAA
ERP 4,800 watts
HAAT 453 meters (1486 feet)
Class B
Facility ID 64343
Transmitter coordinates 35°21′40.00″N 120°39′21.00″W / 35.3611111°N 120.6558333°W / 35.3611111; -120.6558333
Former callsigns KPRA (1972-1982)
KDDB (1982-1999)
KWSR (1999-2004)
Affiliations Jones Radio Network
Owner American General Media
(AGM California)
Sister stations KKJG, KSTT-FM, KVEC, KZOZ
Webcast Listen Live
Website krush925.com

KKAL (92.5 MHz, "The Krush 92.5") is a commercial FM radio station which is licensed to Paso Robles, California, United States and serves the San Luis Obispo area. The station is owned by American General Media and broadcasts an adult album alternative (AAA) radio format.

KKAL is notable due to its linkage to the area's wine industry and culture, both in its imaging (e.g. the "Krush" name, as in crushed grapes) and various wine-related programs that air regularly. The studios and offices are on Sacramento Drive in San Luis Obispo and the transmitter is off TV Tower Road in Santa Margarita, California.[1]

History

Early years

KKAL first signed on November 20, 1972 as KPRA, the sister station to KPRL (1230 AM), with a country music format.[2] In December 1982, KPRA switched its call sign to KDDB but kept the country format.[3]

In April 1991, Owensville Communications Company sold KDDB to Zindy Broadcasting, headed by Stephen B. Jones, for $350,000.[4]

American General Media era (1997-present)

In 1997, American General Media purchased KDDB for $675,000.[5] The country format lasted until 2000, when the station became KWSR, a modern adult contemporary outlet known as "Star 92.5".[6] In 2004, the station changed its call letters to KKAL and flipped to classic country,[5] a format that lasted only two years.

In April 2007, KKAL switched formats to hot adult contemporary with the new moniker "The Krush @ 92.5". This branding is inspired by the surrounding Paso Robles wine country, conjuring up images of the vineyards that host wine tasting tours that have grown in popularity.[7][8]

References

  1. ↑ "KKAL-FM". Radio-Locator.com.
  2. ↑ "Directory of Radio Stations in the United States and Canada" (PDF). Broadcasting Yearbook. Broadcasting Publications Inc. 1977. p. C-25. Retrieved June 29, 2018.
  3. ↑ "For the Record" (PDF). Broadcasting. Broadcasting Publications Inc. December 20, 1982. p. 72. Retrieved June 29, 2018.
  4. ↑ "Changing Hands" (PDF). Broadcasting. Broadcasting Publications Inc. April 8, 1991. p. 61. Retrieved June 29, 2018.
  5. 1 2 "Directory of Radio Stations in the United States" (PDF). Broadcasting and Cable Yearbook. New Providence, New Jersey: R.R. Bowker. 2005. p. D-88. Retrieved June 29, 2018.
  6. ↑ "Directory of Radio Stations in the United States" (PDF). Broadcasting and Cable Yearbook. New Providence, New Jersey: R.R. Bowker. 2001. p. D-55. Retrieved June 29, 2018.
  7. ↑ "Formats You'll Flip Over" (PDF). Radio and Records. April 20, 2007. p. 12. Retrieved June 29, 2018.
  8. ↑ "KKAL Flips To Hot AC". AllAccess.com. All Access Music Group. April 12, 2007. Retrieved June 29, 2018.


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