KBMX
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City | Proctor, Minnesota |
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Broadcast area | Duluth-Superior |
Branding | Mix 108 |
Slogan | The Northland’s #1 Hit Music Mix |
Frequency | 107.7 FM (MHz) |
First air date | 1994 (as KUSZ) |
Format | Adult Top 40 (CHR) |
ERP | 7,700 watts |
HAAT | 278 m (912 ft) |
Class | C2 |
Facility ID | 4588 |
Callsign meaning | K Best MiX |
Former callsigns | KUSZ (1994-2002) |
Owner |
Townsquare Media (Townsquare Media Duluth License, LLC) |
Sister stations | KKCB, KLDJ, WEBC |
Webcast | Listen Live! |
Website | mix108.com |
KBMX (107.7 FM, "Mix 108") is an Adult Top 40 (CHR) radio station serving Duluth, Minnesota, and Superior, Wisconsin. It is owned by Townsquare Media.
The studios and offices are with its three other sister stations at 14 E. Central Entrance, on the west side of Duluth.
History
The station started out with a country format then became "Z-Rock" (classic rock) before switching to adult contemporary as "The Point". After becoming a Hot AC station as Mix 108 in 2002, the station gradually evolved to a format which is Top 40 (CHR) that it airs to this day. The station had aired Open House Party on weekends. Surviving competition from full-fledged Top 40/CHR station WWAX "92.1 The Beat" (now "92.1 The Fan") briefly, and later falling between the pop music spectrum of full-fledged Top 40/CHR KDWZ (now KDKE "102.5 Duke FM") and full-fledged Hot AC WWAX (as "Nu 92") Mix 108 serves as the Top 40/CHR station for Duluth-Superior area.