Jeff Zabin

Jeff Zabin (born 1965) is an American business author and executive who specializes in technology marketing. He is best known for popularizing the term precision marketing, which he describes as a process for capturing and managing customer data, analyzing the data to derive actionable insights, and using those insights to drive more profitable customer interactions.[1] He is based in Chicago, Illinois. In 2009, he founded Gleanster, an IT market research firm.[2] In 2013, he founded Starfleet Media, which focuses on content marketing for niche markets.[3]

Zabin co-authored two business books. The Seven Steps to Nirvana, with Mohanbir Sawhney, and with a foreword by Don Tapscott, was published by McGraw-Hill in 2001. Precision Marketing, with a foreword by Philip Kotler, was published by Wiley in 2004. Both books were translated into multiple languages. Zabin has also published more than 350 research reports and articles over the past decade, on topics ranging from business intelligence and social media monitoring and text analytics to real-time bidding for programmatic media trading. He is often quoted in business magazines like Forbes.[4]

Zabin previously directed the thought leadership practice at Fair Isaac Corporation (FICO) and served as Vice President and Research Fellow at Aberdeen Group.[5] He served on the advisory boards of the Kellogg Foundation’s New Options Initiative (For Youth) and the Taproot Foundation.[6] He is a graduate of the University of Wisconsin - Madison. He began his career at Houghton Mifflin and later served as a Peace Corps volunteer in Bolivia.

References

  1. ↑ Berens, Brad (February 8, 2005). "The Future Defined, the Present Measured". iMedia Connection. Archived from the original on September 24, 2015.
  2. ↑ "Zabin Forms Technology Benchmarking Firm". Daily Research News. November 12, 2010.
  3. ↑ "Starfleet Media". http://www.starfleetmedia.com/. External link in |website= (help); Missing or empty |url= (help)
  4. ↑ Hof, Robert (2013-10-23). "Media Trading Startup MediaCrossing Aims To Shake Up Online Advertising". Forbes.
  5. ↑ "Aberdeen Group Welcomes Noted Author Jeff Zabin as a Research Fellow". Market Wired. Retrieved November 16, 2007.
  6. ↑ Zabin, Jeff (Jul 7, 2007). "The Taproot Foundation: Giving Marketers the Opportunity to Give Back". Chief Marketer.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.