Aberdeen Group

Aberdeen
Public
Industry Market Intelligence, Content Marketing Services, Research
Founded 1988
Headquarters Waltham, Massachusetts, United States
Key people
 Marc Osofsky, CEO
Website aberdeen.com

Aberdeen is an international market intelligence company that collects and analyzes data on buyer behavior across 200+ B2B (Business-to-Business) sectors. Aberdeen's headquarters is based in Waltham, Massachusetts, United States.,[1] with an additional US office location in San Diego, California, as well as three European offices in France, Spain, and the United Kingdom.[2]

With a focus on defining marketspaces for technologies and services, Aberdeen covers and publishes findings on a range of industry sectors including Business Intelligence,[3] Customer Experience Management,[4] Financial Management and Governance Risk and Compliance,[5] Human Capital Management,[6] Information Security,[7] Manufacturing and Engineering,[8] IT Infrastructure,[9] Supply Chain Management,[10] etc.

History

Since it was originally founded in 1988, Aberdeen has been acquired by two different companies; Harte Hanks[11] in September 2006 and later Halyard Capital[12] in April 2015.

References

  1. ↑ "Aberdeen Group | Crunchbase". Crunchbase. Retrieved 2018-01-08.
  2. ↑ "About Us". Aberdeen.
  3. ↑ Killbride, Jeannine (June 15, 2018). "IBM Aquires Oniqua, Strengthens Leading IoT Capabilities to Help Businesses Proactively Maintain Vital Assets". New York Times. Retrieved July 2, 2018.
  4. ↑ Todorova, Aleksandra (August 27, 2006). "Goodbye, Mail-In Rebates". Wall Street Journal. Retrieved July 2, 2018.
  5. ↑ Stellin, Susan (October 21, 2003). "BUSINESS TRAVEL; Taking the Tedium Out of Filing Travel Expenses". New York Times. Retrieved July 2, 2018.
  6. ↑ Milne-Tyte, Ashley (September 26, 2011). "Seeking Work? Ready Your Webcam". Wall Street Journal. Retrieved July 3, 2018.
  7. ↑ "New Research From Aberdeen Group and Wombat Security Confirms Security Awareness and Training Measurably Reduces Cyber Security Risk". Market Wired. January 13, 2015. Retrieved July 3, 2018.
  8. ↑ Van Rens, Ed (January 13, 2012). "InfinityQS Promotes Food Safety in Manufacturing through Sponsorship of Aberdeen Group Report". Infinity QS. Retrieved July 3, 2018.
  9. ↑ Granger, Peter (April 19, 2012). "Industrial Ethernet adoption enables "Best-in-Class", says Aberdeen Group". Cisco Blogs. Retrieved July 3, 2018.
  10. ↑ Burnson, Patrick (June 28, 2018). "Logility Teams With Aberdeen to Produce New Insights on Supply Chain "Segmentation"". Supply Chain Management Review. Retrieved July 3, 2018.
  11. ↑ "Harte-Hanks to Acquire AberdeenGroup, Inc.; Aberdeen's Emphasis on Fact-Based Research and Benchmarking to Enhance Harte-Hanks Tech Sector, Market Intelligence & Lead Generation Services". Business Wire. September 18, 2006. Retrieved June 26, 2018.
  12. ↑ "Halyard Capital Acquires Aberdeen Group". Mergr. April 14, 2015. Retrieved June 27, 2018.
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