Jaquar

Jaquar & Company Private limited
Private
Founded 1960
Founder N. L. Mehra
Headquarters Manesar, Haryana, India
Area served
 Worldwide
Key people
 Rajesh Mehra (Director) Kishan Mehra(Director), Ajay Mehra(Director)[1]
Products Bath fittings, Plumbing
Revenue INR 3123 Crores (2017-18)
Number of employees
 8500 (2018)
Website www.jaquar.com

The Jaquar Group, established in 1960, is an Indian manufacturer of bath fittings and plumbing products. Though the group is known for its complete bathing solutions, it also provides showers, shower enclosures, sanitary ware, flushing systems, wellness products, concealed cisterns, water heaters, and lighting solutions.[2][3][4]

Jaquar Group targets its products to various socio-economic segments, such as brand Artize (luxury category), brand Jaquar (Premium category) and brand Essco (value category).[5][6][7]

Jaquar Global Headquarter at Manesar

Jaquar Group has a global headquarter (a Platinum LEED Certified Net Zero Energy Building by USGBC[8]) at Manesar, Haryana, India and presently operates in over 45+ countries in Europe, Middle East, South East Asia, Africa and SAARC region.[9]

History

In the year 1986, Rajesh Mehra along with brothers Ajay Mehra and Krishan Mehra launched the Jaquar brand: named after Jai Kaur, the grandmother of the Mehra brothers in India. Mehras were in this business since the ’60s, when Rajesh’s late father NL Mehra started the bath fittings company and brand Essco.[10]

2016-present: recent history

The Group aims to achieve $1 billion turnover by 2022 and open 15 stores globally.[11]

On 19 July 2016, Jaquar Group acquired a 51% majority stake in Joeyforlife—a South Korea-based luxury shower maker—in a deal worth US$1.2 million.[12][13]

The company has also entered lighting industry and has launched a manufacturing unit for the same in Manesar.[14] Jaquar Group announced the Indian film actress Deepika Padukone as the brand ambassador of their lighting segment.[15][16]

The Jaquar Group’s manufacturing units are spread over 270,000 sq. m, across 6 plants in India & 1 plant in South Korea In May 2017. [17] The company acquired one of the sanitary ware manufacturing plants of Euro Ceramics Ltd. located in Bhachau, Gujarat for Rs 100 crore in an effort to expand its manufacturing facilities.[18][19]Jaquar expanded its manufacturing facility in Bhiwadi, Rajasthan by 30,000 square meters by investing 150 crore in new faucets manufacturing plant which will help to achieve the production to 100,000, currently its 85000 faucets a day.[20]

In July 2018, the Tailwater faucet, manufactured by the Jaquar Group’s luxury brand Artize, and designed by the London-based product design consultancy DanelonMeroni Design Studio received Red Dot Design Award for 2018 for product design.[21][22]

In July 2018, the Group announced the skill development and training of over 300 plumbers on World Youth Skill Day [23] as a part of Skill India, an initiative by Government of India. The training will be imparted to the plumbers through 10 specialized training centres spread across India. The centres will train unemployed youth in specialized skill sets and develop them as trained plumbers.[24]

References

  1. ↑ "Rajesh Mehra, Director & Promoter, Jaquar". India Infoline.com. India Infoline Ltd. 5 April 2011. Retrieved 17 December 2015.
  2. ↑ "Jaquar Lighting aims Rs 350 cr turnover by FY19". India Today. May 11, 2017. Retrieved 1 August 2017.
  3. ↑ "Jaquar set to become a complete bathroom brand". The Economic Times. Bennett, Coleman & Co. Ltd. 20 April 2012. Retrieved 17 December 2015.
  4. ↑ "Jaquar eyeing Rs 1,300 cr biz in FY 11-12". Business Standard. Business Standard. 17 March 2012. Retrieved 17 December 2015.
  5. ↑ "Jaquar's facets, beyond faucets". Business Line. The Hindu Business Line. 10 August 2011. Retrieved 17 December 2015.
  6. ↑ "Rajesh Mehra, Director & Promoter, Jaquar". India Infoline.com. India Infoline Ltd. 5 April 2011. Retrieved 17 December 2015.
  7. ↑ "'Jaquar's USP is our coordinated product offerings with wide range of fittings'". Hospitality Biz India. Saffron Synergies Pvt Ltd. 10 December 2015. Archived from the original on 22 December 2015. Retrieved 17 December 2015.
  8. ↑ "An ode to water in steel: Inside Jaqaur's global HQ in Gurgaon". timesofindia.indiatimes.com. The Times Of India. 10 June 2017. Retrieved 10 June 2017.
  9. ↑ "Jaquar to set up plant in Manesar". mydigitalfc.com. Financial Chronicle. 1 April 2012. Archived from the original on 22 December 2015. Retrieved 17 December 2015.
  10. ↑ "Jaquar: Seeing business in a new light". Forbes India. www.forbesindia.com. August 1, 2018. Retrieved 1 Aug 2018.
  11. ↑ "Jaquar aims $1 billion turnover by 2022, to open 15 stores globally". The Economic Times. Economictimes.indiatimes.com. December 3, 2017. Retrieved 3 Dec 2017.
  12. ↑ "Jaquar picks stake in Korean firm; aims to increase exports". Business Line. The Hindu. Jul 20, 2016. Retrieved 16 August 2016.
  13. ↑ "Jaquar acquires majority stake in Korea-based Joeyforlife". The Times of India. Jul 19, 2016. Retrieved 16 August 2016.
  14. ↑ "Jaquar to Enter LED Lighting Biz; Expand Manesar Facility". The New Indian Express. The New Indian Express. March 31, 2016. Retrieved 16 August 2016.
  15. ↑ "Jaquar Lighting aims Rs 350 cr turnover by FY19". The Financial Express. The Express Group. 11 May 2017. Retrieved 10 April 2018.
  16. ↑ "Jaquar director Rajesh Mehra is focused to take the company to new heights". The Economic Times. 17 May 2017. Retrieved 10 April 2018.
  17. ↑ "Jaquar aims USD 1 billion turnover by 2022, to open 15 stores globally". The Indian Express. Indianexpress.com. December 3, 2017. Retrieved 3 Dec 2017.
  18. ↑ "Jaquar acquires Euro Ceramics for Rs 100 crore; to invest Rs 310 cr". Indiaretailing.com. April 26, 2017. Retrieved 1 August 2017.
  19. ↑ "Jaquar Group takes over Euro Ceramics Ltd's sanitaryware plant". ET Retail. Times Internet Limited. April 25, 2017. Retrieved 1 August 2017.
  20. ↑ "Jaquar to double manufacturing facility in Rajasthan with Rs 150 crore investment". DNA India. Diligent Media Corporation Ltd. Jun 26, 2016. Retrieved 16 August 2016.
  21. ↑ "Jaquar Group's Luxury Bath Brand Artize wins the Red Dot Design Award For Tailwater". architectinteriorsindia.com. May 1, 2018. Retrieved 1 May 2018.
  22. ↑ "Red Dot Winner 2018 for Product Design Artize Tailwater". Red Dot. red-dot.org. July 9, 2018. Retrieved 9 July 2018.
  23. ↑ "World Youth Skills Day". The United Nations. un.org. July 15, 2018. Retrieved 15 July 2018.
  24. ↑ "Jaquar Group Trains Over 300 Plumbers Pan-India on World Youth Skill Day". Business World. July 15, 2018. Retrieved 15 July 2018.
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