Instant breakfast

Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a drink.[1][2] Some instant breakfasts are produced and marketed in liquid form, being pre-mixed. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.[2]

Etymology

Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods[2] such as bacon and eggs,[1][2] oatmeal and pancakes.

Brands

Carnation-brand Instant Breakfast (now called Carnation Breakfast Essentials)was introduced in 1964.[3] It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar.[2] It is typically prepared with milk,[2] and is available in different flavors, such as chocolate, vanilla and strawberry.[4] Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.

Frozen instant breakfasts

Another type of instant breakfasts are frozen ready-made meals that are heated in a microwave oven or standard oven.

See also

  • Food portal

References

  1. 1 2 Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta. pp. 5-6.
  2. 1 2 3 4 5 6 Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos. p. 45.
  3. ↑ The 1960s - Edward J. Rielly. p. 98.
  4. ↑ Breakfast: A History - Heather Arndt Anderson. p. 23.

Further reading

  • Sheth, Jagdish (2011). Models of Buyer Behavior. Marketing Classics Press. Chapter 13. p. 255. ISBN 1613110561
  • Lutz, Carroll; Przytulsk, Karen (2010). Nutrition and Diet Therapy. p. 257. ISBN 0803625235
  • Solman, Gregory (March 19, 2008). "Nestle Eyes Dailey for Instant Breakfast". Adweek. Retrieved 9 November 2013.
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