ISO 20252

ISO 20252:2012 is an international quality standard first published in 2006 as a replacement for the existing British Standards BS 7911:2003.[1] It was subsequently updated in 2012.

Coverage

Developed by an ISO Technical Committee in liaison with professional bodies EFAMRO, ESOMAR and WAPOR, the standard sets out requirements in a Quality Management System for organizations conducting market, opinion and social research.[2] The standard is divided into five sections which collectively cover the end-to-end process of a research project. These sections are:[3]

  • Research process management systems
  • Managing the executive elements of research
  • Data collection
  • Data management and processing
  • Reporting on research projects

Accredited organizations

In the UK the Market Research Society (a member of the EFAMRO which sits on the ISO liaison committee) reports that 69 organizations (not counting subsidiaries) are accredited to the standard:[4]

Accent Marketing ResearchAcuigenAcumen FieldworkAdelphi International Research
Ant MarketingASE Market IntelligenceBDRC ContinentalBeaufort Research
Beijing Ipsos Market ConsultingBMG ResearchBusiness Development BureauCi Research
Circle researchClear Stream ResearchCobalt SkyCreative Research
Criteria FieldworkDatabuild Research & SolutionsERS ResearchESA Market Research
Face Facts ResearchFacts InternationalFieldforceFlamingo International
FrameworkThe Futures CompanyGfKIlluminas
Ipsos MORIiMAD ResearchKadence InternationalKantarKGS
Kudos ResearchMaritz ResearchMarketing SciencesMathematical Market Research
PeoplePeople UKHealthcare Research WorldwideQubiq OnlineMcCallum Layton
Millward BrownSPA Future ThinkingNatCenNetwork Research & Marketing
New Fieldwork CompanyNielsenORC InternationalOsiris Market Research
Outlook ResearchPerspective Research ServicesPEXELPhoenix Market Research
Picker Institute EuropeProgressive PartnershipQA ResearchRCU
Research Resource ScotlandRONINRS ConsultingSnap Surveys
Symphony IRITeamsearchGallup (company)ORB
TNSViewpoint FieldWhy ResearchLake Market Research
Synovate

The Council of American Survey Research Organizations (CASRO) has passed 17 organizations through its ISO 20252 accreditation scheme:[5]

ASRBurkeCintFull Circle Research
JWS ResearchKantar HealthM3 Global ResearchMaritz Research
Market StrategiesMillward Brown (AMAP)NaxionOMI
ORC InternationalResearch Now AustraliaRussell ResearchSurvey Gadget
TNS Argentina EurekaFacts

References

  1. ↑ "Measuring up: What does a new ISO mean for the market research industry?" by Debrah Harding & Barry Ryan, Research. May 2006
  2. ↑ "ISO Technical Committee for ISO20252". ISO. ISO. Retrieved 3 June 2015.
  3. ↑ "ISO 20252 Overview". ISO. ISO. Retrieved 3 June 2015.
  4. ↑ "List of ISO 20252 Accredited Organizations in the UK" (PDF). MRS. MRS. Retrieved 3 June 2015.
  5. ↑ "List of Organizations Accredited to the ISO 20252 Standard by CASRO". CASRO. CASRO. Retrieved 3 June 2015.
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