Research Now

Research Now
Industry Online sampling and data collection
Founded 1999
Founders Hal Brierly and Mort Meyerson
Headquarters Plano, Texas, United States
Area served
 Worldwide
Number of employees
 1,000
Website https://www.researchnow.com/

Research Now is an online sampling and data collection company that collects visitors' digital data by tracking their social networks and referring sites. The company provides the digital data they collect to their clients.

History

Initially founded in 1999 by Hal Brierly and Mort Meyerson the company was named E-Rewards.[1][2][3] E-Rewards had grown fast to over 100,000 clients in a just few months. E-Rewards, Inc. obtained Research Now Company that was based in London, England in December 2009. In addition, E-Rewards, Inc. got an asset of Peanut Labs, Inc. in October 2010. The headquarters of the company is now in Plano, Texas with over a thousand workers in 27 different local centers all around the world.

Service

Research Now is used to track online consumer's website history to look collect data about their purchasing behavior.[4] The company also composes and proposes surveys to its users to get more accurate and clarified responses from broad-based consumers.[5] With gathered data, the company conducts up-to-date market research to determine the trends occurring around the world. Aside from gathering information on their purchasing behaviors, the company guarantees to protect consumer's unauthorized personal data. Since handheld technology has been developed to become a core part of our society, the company started to look for mobile research tools.[6] The company gives surveys to mobile users to get an idea for the mobile panel's tastes.

References

  1. ↑ Hunter, Glenn. "5 questions for Hal Brierley". D Magazine Partners.
  2. ↑ Colvin, Geoffrey. "Think About This as You Don Your Tuxedo Mort Meyerson canceled the company Christmas party, but he wasn't a Scrooge. On the contrary, he put the spirit of the season above all". CNN Money.
  3. ↑ Collins, Kendra. "E-Rewards: worth it or walk away?". Points and Pixie Dust.
  4. ↑ Murphy, Leonard. "A Brave New World: Thoughts On The Research Now/Vision Critical Partnership". GreenBook.
  5. ↑ "Research Now".
  6. ↑ Harris, Richard. "Flurry and Research Now Launch New Platform to Measure In-App Advertising Effectiveness". App Developer Magazine.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.