IHOP

IHOP Restaurants, LLC
IHOP
Subsidiary
Industry Restaurants
Founded July 7, 1958 (1958-07-07)[1][2]
Burbank, California
Founders Jerry Lapin, Al Lapin Jr. and Albert Kallis
Headquarters Glendale, California, U.S.
Number of locations
 1,650
Areas served
 Worldwide
Key people
 Darren Rebelez President
Russell Findlay VP Marketing
Products Breakfast foods, Lunch, Dinner, Sandwiches
Revenue Increase US$349.6 million (2006[3])
Increase US$72.8 million (2006[3])
Increase US$141.1 million (2006[3])
Number of employees
 32,300 (2007[3])
Parent Dine Brands Global
(1976–present)
Website www.ihop.com

IHOP (US: /ˈaɪ.hɒp/ EYE-hop; International House of Pancakes) is an American multinational pancake house/diner-style table service restaurant chain that specializes in breakfast foods. It is owned by Dine Brands Global—a company formed after IHOP's purchase of Applebee's, with 99% of the restaurants run by independent franchisees.

While IHOP's focus is on breakfast foods, it also offers a menu of lunch and dinner items. The company has 1,650 locations in North America, Latin America, the Middle East, Southeast Asia, and Oceania.[4] While many of its locations are open 24 hours a day, 7 days a week, the chain's minimum operating hours are Sunday through Thursday from 7 a.m. to 10 p.m., and Fridays and Saturdays from 7 a.m. to 12 midnight.[4]

History

Jerry Lapin, Al Lapin, and Albert Kallis founded International House of Pancakes in 1958 with the help of Sherwood Rosenberg and William Kaye. The first restaurant opened that July 7, at 4301 Riverside Drive in Burbank, California.[1]

IHOP's former logo used until 1994
Logo used from 1994 to 2015

The breakfast food menu later expanded (especially in the 1980s) to include standard lunch and dinner items found in similar restaurant chains such as Sambo's and Denny's. From 1959 to 1975, it was the flagship division of International Industries, a holding company which also owned the Orange Julius refreshment stands.[5]

In 1973, the chain's name was shortened to "IHOP" for marketing purposes, using a cartoon kangaroo in its commercials at the time, and since then the full name and acronym have been officially interchangeable.[1] From 1976 onward, the company increasingly favored the acronym.[5]

Acquisition of Applebee's

On July 16, 2007, IHOP Corporation announced a plan to acquire the bar-and-grill chain Applebee's in an all-cash transaction, valued at approximately US$2.1 billion. Under the deal, IHOP would pay $25.50 per share for Applebee's. IHOP stated it would franchise most of Applebee's 500 company-owned facilities. Applebee's had 1,943 restaurants worldwide at the time, including those operated by franchisees.[6]

Applebee's shareholders approved the acquisition with a 70% vote, which closed on November 29, 2007. A number of executives from Applebee's voted against the offer. The chain's largest individual shareholder, Applebee's director Burton "Skip" Sack, called the IHOP offer unfair to its shareholders and stated he planned to take IHOP to court to demand a higher price be paid to him. As part of the purchase, a brand remarketing scheme and revitalization of the Applebee's image was intended.[7] The buyout successfully closed on November 29, 2007,[8] and the corporate entity IHOP changed its name to DineEquity on June 2, 2008.[9]

In June 2017, Dine Brands announced that a local franchisee would open a hybrid Applebee's/IHOP restaurant in downtown Detroit in 2018, with both a quick-service "IHOP Express" area and a seated section featuring a selection of menu items from both chains. The IHOP Express portion opened in May 2018, with the seated section opened in late-June.[10][11]

While IHOP's focus is on breakfast, serving pancakes, waffles, French toast, and omelettes, it also offers a menu of lunch and dinner items such as sandwiches, burgers, and salads.[12]

Locations

The company has 1,650 locations in North America, Latin America, the Middle East, Southeast Asia, and Oceania.[4]

Franchising agreements with M.H. Alshaya, an international restaurant-franchising firm, resulted in an agreement for Alshaya to open as many as forty IHOP locations in the Middle East, beginning in 2012. By the end of 2013, IHOP restaurants operated in four Middle Eastern countries: Kuwait, Saudi Arabia, the United Arab Emirates, and Lebanon.[13]

IHOP Express locations first opened in 2009; they are a quick service version of the chain offered at locations such as airports, campus and military food courts, and travel centers. The first standalone public location of the concept opened in downtown San Diego in 2011.[14][15][16][17]

Marketing

In June 2015, IHOP introduced an updated logo, removing its decorative elements and adding a curved line under the "O" and "P" letters to resemble a smiley face. The company argued that the previous, curved "Restaurants" element of the previous logo looked too much like a frown, and that the new branding would "[capture] the essence of the IHOP experience, which consistently delivers our guests not only craveable food, but also great memories shared with family and friends."[18][19]

In June 2018, IHOP performed a publicity stunt in which it announced that it would "flip" its name to "IHOb". The stunt was ultimately a teaser for a new marketing campaign centering on its hamburgers, in an effort to address perceptions that IHOP was still primarily oriented towards breakfast food.[20][21][22][23][24] The "name change" was reversed on July 9, 2018, back to IHOP.[25]

Lawsuit

In early September 2010, IHOP filed a lawsuit in U.S. District Court in Los Angeles against International House of Prayer and six other defendants alleging trademark dilution and infringement.[26][27] The lawsuit was dropped on December 21, 2010, with the dispute resolved out of court.[28]

See also

References

  1. 1 2 3 "IHOP History". IHOP. Retrieved May 4, 2015.
  2. ↑ "WKTV.com - IHOP celebrates its 57th anniversary with 57 cent short stacks". WKTV. July 6, 2015. Retrieved February 28, 2016.
  3. 1 2 3 4 Joe Bramhall. "IHOP Corp". Hoovers. Retrieved November 20, 2007.
  4. 1 2 3 "Frequently Asked Questions: Locations/Hours". ihop.com. Retrieved July 14, 2016.
  5. 1 2 IHOP history from Funding Universe website
  6. ↑ "IHOP to Buy Applebee's for About $1.9B". Yahoo!.
  7. ↑ Adamy, Janet (October 31, 2007). "IHOP's Tall Order: Reviving Applebee's". The Wall Street Journal.
  8. ↑ "IHOP completes purchase of Applebee's". Kansas City Business Journal. November 29, 2007.
  9. ↑ "In Brief: IHOP Parent to Change Name to DineEquity". The Wall Street Journal. May 29, 2008. p. B7.
  10. ↑ "Advance peek at world's first combo IHOP/Applebee's coming to Detroit". Detroit Free Press. Retrieved June 11, 2018.
  11. ↑ "World's first IHOP/Applebee's combo about to open in downtown Detroit". Detroit Free Press. Retrieved June 11, 2018.
  12. ↑ "Welcome to IHOP - Welcome to IHOP". www.ihop.com. Retrieved June 10, 2018.
  13. ↑ "DineEquity,Inc. - Investor Relations - News Release" (Press release). dineequity.com.
  14. ↑ Weisberg, Lori. "IHOP makes its way to San Diego Naval Base". sandiegouniontribune.com. Retrieved June 11, 2018.
  15. ↑ "Love's, IHOP Express now open in Norfolk". The Norfolk Daily News. Retrieved June 11, 2018.
  16. ↑ "IHOP Express debuts at Dallas airport". Nation's Restaurant News. October 26, 2017. Retrieved June 11, 2018.
  17. ↑ "Gaslamp gets an IHOP Express". sandiegouniontribune.com. Retrieved June 11, 2018.
  18. ↑ "IHOP's New Logo Smiles At You! (Like A Deranged Clown)". Co.Design. June 3, 2015. Retrieved June 8, 2018.
  19. ↑ "Why IHOP Changed its Logo for the First Time in Decades". Fortune. Retrieved June 8, 2018.
  20. ↑ Mahdawi, Arwa (June 6, 2018). "Ihop becomes Ihob in desperate blea for attention". the Guardian. Retrieved June 8, 2018.
  21. ↑ Richardson, Nikita. "Why Is Everyone Falling for IHOP's 'Name Change'?". Grub Street. Retrieved June 9, 2018.
  22. ↑ "That 'b' in 'IHOb' stands for a dish that IHOP already sold". Ad Age. Retrieved June 11, 2018.
  23. ↑ Monica, Paul R. La. "IHOP says it's changing name to IHOb. Huh?". CNNMoney. Retrieved June 8, 2018.
  24. ↑ "IHOP is changing its name to IHOb—I visited the restaurant and saw a big hint that the 'b' stands for 'burgers'". Business Insider. Retrieved June 9, 2018.
  25. ↑ Tobin, Ben (July 9, 2018). "IHOP changes name back from IHOb". USA Today. Retrieved October 3, 2018.
  26. ↑ "Complaint, Ihop IP, LLC v. International House of Prayer et al" (PDF). PacerMonitor. PacerMonitor. Retrieved June 22, 2016.
  27. ↑ Bradley, Donald (September 14, 2010). "IHOP (the pancake-maker) sues IHOP (the prayer center) over trademark". Kansas City Star. Retrieved September 21, 2010.
  28. ↑ Glendale News-Press, (December 29, 2010) Pancake versus prayer dropped
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