Hood By Air

Hood By Air was a high fashion streetwear brand first launched in 2006, on hiatus in 2009-2012, and active through 2017.[1] The designer was Shayne Oliver—a former student at Fashion Institute of Technology and New York University who described his design aesthetic as "ghetto gothic" and banjee—[2][3][4] who was named among The 25 Greatest Black Fashion Designers by Complex.[5]

Its influences include 1990s-era Tommy Hilfiger, Polo Sport and DKNY.[6] The brand collaborated with A$AP Rocky, Kanye West and Rihanna,[1] and won awards from LVMH and the Council of Fashion Designers of America.[3] It was chosen for a guest spot at menswear trade show Pitti Uomo in 2015.[1] Its runway pieces were sold at high-end boutiques like Opening Ceremony, Colette in Paris and Harvey Nichols in London.[4]

On April 6, 2017, Hood By Air announced that Oliver would be leaving the brand to take a new role at Helmut Lang.[3][7]

See also

References

  1. 1 2 3 Nico Amarca (April 25, 2017). "Why Streetwear Needed Hood By Air". Highsnobiety.
  2. ↑ Emily Segal (August 26, 2014). "Shayne Oliver of Hood By Air on His Design Vision". Business of Fashion.
  3. 1 2 3 Eric Shorey (April 6, 2017). "Hood By Air Is Going On Hiatus". Nylon. Archived from the original on April 8, 2017. Retrieved September 2, 2018. Hood By Air had always stunned at fashion shows with spectacular displays that in 2014 included a live vogue performance. The company’s aesthetic of dark, "banjee,” and deconstructed looks had first crystalized in secret party spaces like GHE20 G0THIK and eventually transformed into a CFDA-winning label.
  4. 1 2 Alex Hawgood (April 10, 2013). "Hood by Air Has a Fashion Moment". The New York Times.
  5. ↑ "The 25 Greatest Black Fashion Designers". Complex. February 2013.
  6. ↑ "Hood By Air". Hypebeast.
  7. ↑ Steff Yotka (April 6, 2017). "Hood By Air Is Taking a Break From Fashion". Vogue.


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