Nylon (magazine)

Nylon
Nylon magazine cover, featuring Demi Lovato with blue hair in faux-fur.
December 2013/January 2014 cover featuring Demi Lovato
Categories Fashion
Frequency Monthly
Total circulation
(2012)		 216,466[1]
First issue April 1999 (1999-04)
Final issue October 2017 (2017-10)
Company Diversis Capital
Country United States
Based in New York City, New York, U.S.
Language English
Website www.nylon.com
ISSN 1524-1750

Nylon is an American multi-platform media company and defunct magazine that focus on pop culture and fashion. Its coverage includes art, beauty, music, design, celebrities, technology and travel. Its name references New York and London. Marc Luzzatto is the chairman and principal owner, and also responsible for the closure of the print magazine.[2]

History

Nylon was co-founded in 1999 by Madonna Badger, Mark Blackwell, supermodel Helena Christensen, and husband and wife Marvin and Jaclynn Jarrett, with investment from Sam Waksal.[3][4] Three of the founders had previously worked together in their same roles at Ray Gun Magazine: Editor Marvin Jarrett, Publisher Jaclynn his wife, and Editorial Director Mark Blackwell; the Jarretts had recently sold their interest in Ray Gun Publishing.[3][4] [5][6][7] According to Publisher Jaclynn Jarrett, the magazine's name was chosen because her husband Marvin just liked the sound of Nylon. After picking it, they realized the New York/London tie-in, which was congruous to Nylon's editorial focus on these two cities.[8] The first two letters are the initials for New York and the last three letters are the first three letters of London (New York London). The design of the magazine was intended to be "hyper-legible", in answer to criticism of Ray-Gun's "chaotic" layouts. The first issue was published on April 6, 1999.[5]

In 2003, Nylon launched its website nylonmag.com (now nylon.com), under the leadership of Ronen Shapiro. In 2005, Nylon was bought by Pennsylvania businessman Don Hellinger.[9] The following spring, Nylon and MySpace collaborated on their first International Music issue, making it freely available online for a time.[10][11] Nylon TV was launched in 2006 with the creation of its own YouTube channel, and by 2014 gained 62 thousand subscribers and 62 million cumulative views.[12] Nylon partnered with MySpace in 2006 for its annual June/July music issue. Nine months later the magazine became generally available online in digital form in March 2007. Nylon released their June/July International Music and MySpace issue online for free viewing.[13] Marvin Scott Jarrett's Editor's Letter described it as a collaboration with MySpace, focusing on eight "music and style mecca" cities around the world, featuring the White Stripes on the cover, as selected by Nylon's MySpace fans.[14]

Nylon teamed up with Live Nation Entertainment in 2008 to produce its first Nylon Music Tour, headlined by electro rockers She Wants Revenge.[15]

On their 10-year anniversary in 2009, Nylon made the April 1999 inaugural issue freely available online, including all articles, in scanned form.[16] Later that year, Nylon partnered with iTunes for its annual music issue, which included a free summer playlist download of 22 tracks.[17]

Nylon came together with YouTube in 2010 for its Young Hollywood issue, allowing readers to watch the entire issue on YouTube. The partnership extended for the 2011 Young Hollywood issue as well. 2010 also brought the launch of Nylon Dailies, emails written by local writers every day in ten key American cities.[18]

In 2011, then-President Don Hellinger and then-CFO Jami Pearlman[9][19] were charged with operating an illegal money transmission business (for an online casino), unrelated to Nylon.[9][20] They subsequently pleaded guilty to a reduced charge.[21][22]

Nylon joined with Facebook in 2012 for its June/July music issue.[23] 2012 also brought a Summer Music Tour, featuring Neon Trees, and sponsored by Starbucks.[24] America's Next Top Model announced that Nylon would be its media partner for the show's 19th cycle.[25]

Nylon has established a material social media presence. By early 2014, Nylon was active on Instagram, had over 700,000 Twitter followers,[26] and had a million Facebook fans.[27]

In May 2014, Nylon was acquired by Nylon Media, Inc., an affiliate of LA-based investor Marc Luzzatto through his team at Diversis Capital, LLC. The new venture also acquired FashionIndie, with FashionIndie's founders, Beca Alexander and Daniel Saynt, maintaining their titles of editor-in-chief and creative director, respectively. This was handled as a "hostile takeover," meaning that the original founder, Marvin Jarrett, was ousted from his own magazine with zero notice. The staff, given no notice of the sale, learned of the takeover via WWD.[28][29][30]

In September 2017, announced that it was transitioning to an all-digital platform. The print edition of Nylon was discontinued as of the October 2017 issue. The staff was given no notice, and unceremoniously let go. Upon the departure of the core print team, only two original staff members, of the 60-odd employees from before the sale in 2014, remain.[31]

International editions

Asia

  • Nylon Japan, which first hit Tokyo newsstands in 2004, is now run by editor-in-chief Takashi Togawa.[32]
  • Nylon Korea premiered in August 2008,[33] and in April 2014, K-pop girl band Girl's Generation (also known as SNSD), were featured in Nylon international editions.[34] In March 2018, the publisher of Nylon Korea was acquired by Krispy Studio, a subsidiary of kakao M (formerly LOEN Entertainment), from Seoul Cultural Publishers.[35]
  • Nylon Indonesia began publishing in 2011.
  • Nylon Singapore.[36]
  • Nylon Thailand.[37]
  • Nylon China.

Europe

Since 2017 Nylon Germany completes the Set-Up as the first european publication of the magazine.

Latin America

  • Nylon Mexico

Former editors

Michelle Lee was named Editor in Chief in 2014[38] and left in late 2015 when she was named Editor in Chief of Allure magazine. Melissa Giannini was then named editor-in-chief.[39]

Video Creative Director of TV and Video: Ryland McIntyre

Editorial

Creative Director: Molly Butterfoss, Art Director: Kayla Kern, Producer: Ricky Michiels Features Director: Lisa Mischianti, Senior Editors: Ben Barna, Gabrielle Korn Senior Beauty Editor: Jade Taylor Associate Editor: Keryce Henry Editorial Assistant: Austen Tosone

Fashion Fashion Director: Joseph Errico, Style Director: Dani Stahl, Market Editor: Marissa Smith, Assistant Editor: Nicole Draga

Cover models

The first Nylon cover subject was Liv Tyler in April 1999, photographed and interviewed by Helena Christensen.[40] Cover models have included: Demi Lovato, Christina Aguilera, The Horrors, Avril Lavigne, Selena Gomez, Lily Allen, Paris Hilton, The Kills, Camilla Belle, Karen O, Evan Rachel Wood, Mary-Kate Olsen, Lea Michele, Lil' Kim, Zooey Deschanel, Kristen Stewart, Rachel Bilson, Scarlett Johansson, Cory Kennedy, Mischa Barton, Christina Ricci, Leighton Meester, Blake Lively, Taylor Momsen, The White Stripes, Sienna Miller, Nicole Richie, Megan Fox, Hilary Duff, Emma Stone, Lindsay Lohan, M.I.A., Zoe Saldana, Drew Barrymore, Jessica Szohr, Mila Kunis,[41] Emily Browning, Katy Perry, Jena Malone, Abbie Cornish, Vanessa Hudgens, Jamie Chung, Selena Gomez, Emma Roberts,[42] Chloë Grace Moretz,[43] Lily Collins, Hayley Williams, and Lana Del Rey.

Reception

Medialife Magazine's Jennifer Cox wrote in 2001 that Nylon was "a little uppity, and it's not hard to understand why", describing it as "bold, idiosyncratic, challenging, absolutely of-the-moment," but unnoticed by "the mainstream" until March 2001, when Nylon was nominated for the ASME National Magazine award. She described the April issue as "groundbreaking" (for a fashion magazine) to feature an overweight woman in a history of women's weight, noted that the magazine's models "are more often interesting looking than beautiful per se." She found its photo spreads "bold with their use of white space and innovative photography" and noted Nylon's distinctive "heavy emphasis on music coverage."[44]

Recognition

The American Society of Magazine Editors noted the magazine three times: Nylon was nominated for "National Magazine Award for General Excellence (100,000-400,000 circulation)" in 2001,[45] was a finalist for "General Excellence (100,000 to 250,000 circulation)" in 2003,[46][47] and was a finalist for the 2006 ASME "Design" award.[48]

In 2006, Nylon was a Nominee at the 10th Annual Webby Awards, in the Fashion category,[49][50] and an Official Honoree at the 12th Annual Webby Awards in the Magazine category in 2008.[51]

In 2008 industry monitor Media Industry News Online editors selected Nylon.com as the penultimate of their "Top 5 Women's Fashion Mag Website Picks", judging on "visual appeal, functionality and usefulness of information". They found it to be the "destination of choice for alternative, fashion minds everywhere", and "...Nylon's entertainment radar is still alive and well. Its funky illustrations and graphics give Nylon a hip, unique look that is truly hard to come by in the category. Nxtbook provides slick, downloadable digital magazine issues".[52]

Brand extensions

The magazine had Radar, Fashion, and Style pages. There was also a Nylon Guys magazine, first announced in 2003[53] and published independently in 2004,[8] which has featured Joseph Gordon-Levitt from 500 Days of Summer.

Nylon partnered with Rizzoli Publishing to publish three books: Street, on global street fashion; Pretty, on beauty; and Play, on music.[8] Pretty: The Nylon Book of Beauty was listed in the New York Public Library's best Books for the Teen Age 2008.[54][55] In 2009 Jarrett founded Nylon Records and signed French female pop group Plastiscines as its first act, after seeing them on the cover of French fashion and style magazine Citizen K.[56][57] Also in 2009, Nylon introduced its iPhone app; MinOnline listed it (among "Top 5 iPhone Mags You May Have Missed") as "a pleasant surprise. This fashion and culture mag has one of the more attractive magazine-like designs among print brands on mobile."[58]

The September 2010 issue of the magazine was released on the iPad, including video, music and some exclusive content. The iPad edition is in the Apple iTunes newsstand.[59][60]

Bibliography

  • Street: The Nylon Book of Global Style. Universe (2006). ISBN 978-0-7893-1501-4.
  • Pretty: The Nylon Book of Beauty. Universe (2007). ISBN 0-7893-1539-4.
  • Street View: The New Nylon Book of Global Style. Universe (2010). ISBN 978-0-7893-2088-9.

References

  1. ↑ "Magazine Title Search : Circulation averages for the six months ended: 6/30/2012 Selection: %NYLON%". Audit Bureau of Circulation. Retrieved August 22, 2012.
  2. ↑ "Nylon magazine to combine with popular blog". nypost.com. 5 May 2014.
  3. 1 2 "The Wacky Dr. Waksal". observer.com. 22 April 2002.
  4. 1 2 Keith J. Kelly (June 17, 2002). "Another Snag For Sam's Nylon - Waksal-Backed Fashion Mag Is $Ued By P.R. Firm". New York Post.
  5. 1 2 Paul D. Colford (March 3, 1999). "Nylon Not a Stretch for the Man Behind Ray Gun". Los Angeles Times. Retrieved October 13, 2010.
  6. ↑ Note: Nylon's 2010 masthead credits the four alphabetically as follows: "founders mark blackwell, helena christensen, marvin scott jarrett, jaclynn b. jarrett".
  7. ↑ Nylon Magazine's 1999 Masthead from Premiere Issue. April 1, 1999
  8. 1 2 3 "The Four Questions with Jaclynn Jarrett of Nylon". Magazine Publishers of America. January 30, 2008. Archived from the original on August 23, 2010.
  9. 1 2 3 Stoeffel, Kat (September 9, 2011). "Nylon President Reports to Court This Month for Money Laundering Trial". The New York Observer.
  10. ↑ Aspan, Maria (May 22, 2006). "MySpace Will Play Host to a Free Magazine Issue". Technology. New York Times. Retrieved 2010-08-25.
  11. ↑ "NY Times Announces Cross Promotion". Nxtbook.com. May 23, 2006. Retrieved 2010-08-25. Links to issue, now not free.
  12. ↑ "Nylon TV - YouTube".
  13. ↑ "Nylon Magazine and MySpace Announce International Music Issue". TheFreeLibrary.com (Press release). Business Wire. May 22, 2007. Retrieved 2010-08-24.
  14. ↑ "Nylon June/July 2007" (Flash). nxtbook.com. Nylon Holding Inc. June 2007. p. 18. Retrieved 2010-08-24.
  15. ↑ Vlautin, John (March 24, 2008). "First Ever Nylon Magazine Music Tour Produced by Live Nation to Feature She Wants..." Livenation.com. Live Nation. Retrieved 2012-09-10.
  16. ↑ "We're Number One". Nylon. Nylon Holdings Inc. May 13, 2009. Archived from the original (>100 JPEG images) on July 24, 2010. Retrieved 2010-08-24.
  17. ↑ "Nylon + iTunes". May 26, 2009. Archived from the original on November 13, 2012. Retrieved 2012-09-13.
  18. ↑ "Nylon Daily". October 27, 2010. Archived from the original on May 22, 2012. Retrieved 2012-09-13.
  19. ↑ "Nylon Magazine masthead". 2010-08-22. Archived from the original on 2010-08-22.
  20. ↑ "Donald Hellinger sentenced to 36 months - Bookmakers Review". www.bookmakersreview.com.
  21. ↑ Brubaker, Harold (March 3, 2012). "Officials of defunct Bucks company plead guilty in overseas gambling case". The Philadelphia Inquirer.
  22. ↑ United States District Court Eastern District of Pennsylvania 11-CR-83-1 https://www.paed.uscourts.gov/
  23. ↑ Smith, Steve (May 18, 2012). "Nylon Integrates Facebook with Music Issue". MinOnline.com. Access Intelligence. Retrieved 2012-09-10.
  24. ↑ "Nylon Music Tour 2012". Archived from the original on 2012-05-23. Retrieved 2012-09-10.
  25. ↑ "America's Next Top Model: College Edition". June 7, 2012. Archived from the original on August 31, 2012. Retrieved 2012-09-10.
  26. ↑ "NYLON (@NylonMag) - Twitter". twitter.com.
  27. ↑ https://www.facebook.com/nylonmagazine
  28. ↑ Women's Wear Daily with FashionIndie's founders, Beca Alexander and Daniel Saynt, maintaining their titles of editor-in-chief and creative director, respectively.
  29. ↑ "Nylon Magazine Merges With FashionIndie".
  30. ↑ "Fashion mag Nylon all torn up as new CEO, editorial board quit". 21 May 2014.
  31. ↑ Bloomgarden-Smoke, Kara (September 7, 2017). "Exclusive: Nylon to Shutter Print Edition". WWD. Retrieved September 8, 2017.
  32. ↑ "ABOUT US - NYLON JAPAN nylonjp". NYLON JAPAN.
  33. ↑ "Nylon Japan Web Site".
  34. ↑ Shin, Diana (April 3, 2014). "Sisters Girls' Generation Jessica And f(x) Krystal Pose For U.S. Nylon Photographer Marvin Scott Jarrett". KpopStarz. Retrieved March 9, 2018.
  35. ↑ Jung, Yoo-hyun. "카카오M, 나일론미디어 투자…뷰티 콘텐츠 강화". The Bell. Retrieved March 31, 2018.
  36. ↑ Tiang, Alethia (January 5, 2012). "New Fashion Magazine On The Block". marketing-interactive.com. MPG Media. Retrieved 2012-09-13.
  37. ↑ "Nylon - Nylon Thailand". nylonthailand.com.
  38. ↑ "Michelle Lee Named EIC of Nylon".
  39. ↑ "Melissa Giannini Named Editor of Nylon".
  40. ↑ Didcock, Barry (April 25, 1999). "Nylon hits a snag with its supermodel connection". Glasgow: Sunday Herald. |access-date= requires |url= (help)
  41. ↑ Walansky, Aly (November 30, 2010) "Mila Kunis Covers Nylon Magazine December/January Issue" Archived 2012-03-21 at the Wayback Machine.. MyGloss.com.
  42. ↑ "Nylon TV + Emma Roberts" Archived 2012-05-28 at the Wayback Machine.. NylonMag.com. April 27, 2011.
  43. ↑ "Young Hollywood 2011 - Chloe Moretz". YouTube: NylonMag official channel. April 26, 2011.
  44. ↑ Cox, Jennifer (April 1, 2001). "Sniff, we're Nylon, and we're downtown". MediaLife Magazine. Retrieved 2010-08-24.
  45. ↑ Bercovici, Jeff (March 1, 2001). "New Yorker leads in magazine award nods". Media Life Magazine. Retrieved 2010-08-24.
  46. ↑ Lerner, Kevin (May 7, 2003). "Record wins National Magazine Award". American Society of Magazine Editors. Retrieved 2010-08-24.
  47. ↑ "ASME National Magazine Awards Searchable Database". Nylon (select from menu). American Society of Magazine Editors. Retrieved 2010-08-24.
  48. ↑ "ASME Announces National Magazine Award Finalists" (Press release). American Society of Magazine Editors. March 15, 2006. Retrieved 2010-08-24.
  49. ↑ "10th Annual Webby Awards Winners and Nominees". WebbyAwards.com. 2006. Archived from the original on 2006-04-12. Retrieved 2010-08-24.
  50. ↑ Fitzgerald, Toni (April 12, 2006). "'Hmmm. I wonder why they're staring'". MediaLife Magazine. Retrieved 2010-08-24.
  51. ↑ "12th Annual Webbys - Current Honorees". Webbyawards.com. 2008. Archived from the original on 2011-06-07. Retrieved 2010-08-24.
  52. ↑ Novak, Amy (July 18, 2008). "Top 5 Women's Fashion Mag Website Picks". MinOnline.com. Access Intelligence. Retrieved 2010-08-26.
  53. ↑ Nylon for Guys to break next month. Press Release. PR Week, February 17, 2003. Archive.
  54. ↑ Pretty: The Nylon Book of Beauty. Rizzoli Publishing.
  55. ↑ Books for the Teen Age 2008 New York Public Library. Archived March 20, 2009, at the Wayback Machine.
  56. ↑ Mathieu, Gaétan (September 16, 2009). "Le pari américain des Plastiscines". France-Amerique.com.
  57. ↑ Harding, Cortney (June 20, 2009). "The Indies - Rock's Back Pages - Nylon Magazine Branches Out With A New Record Label". Billboard Magazine. 121 (24). p. 13.
  58. ↑ Smith, Steve (October 8, 2009). "Top 5 iPhone Mags You May Have Missed". MinOnline.com. Access Intelligence. Retrieved 2010-08-25.
  59. ↑ https://itunes.apple.com/us/app/nylon-magazine-ipad-edition/id401652826?mt=8
  60. ↑ Kats, Rimma (September 20, 2010). "Nylon magazine offers exclusive content via iPad app". Mobile Marketer.

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