Heart and Stroke Foundation of Canada

Heart & Stroke
Founded 1952
Type Non-profit organization
Registration no. 10684-6942 RR0001
Focus Heart disease and stroke
Headquarters Ottawa, Ontario, Canada
Key people
 Yves Savoie, CEO
Website www.heartandstroke.ca
Formerly called
 Heart and Stroke Foundation of Canada (1952-2016)
Heart and Stroke Foundation's fundraising Big Bike.
Former logo, used until 2016.

The Heart and Stroke Foundation of Canada, branded since November 2016 as Heart & Stroke, is a Canadian charity dedicated to advocacy, education, and the funding of research surrounding heart disease and stroke.[1]

In November 2016, the organization re-branded as Heart & Stroke and introduced a new logo; the new branding is meant to signify a more "personal" approach to its marketing, with a wider targeting of younger demographics and immigrants.[1]

On February 1, 2018, the Foundation released Ms Understood, a report about how women's early warning signs of a heart attack are frequently missed.[2]

Fundraising

The Heart & Stroke Foundation has a number of annual fundraising events.

Big Bike

Big Bike is a fundraising event geared towards companies, community organizations and groups. Twenty-nine riders power one big red bike for 20 minutes. The Big Bike event spreads awareness, and the importance of raising funds for research. The money raised through Big Bike is used to help fund research that’s preventing heart disease and stroke, saving lives and supporting survivors and their families.[3]

Jump Rope for Heart

Jump Rope for Heart is a fundraising event for students in elementary school.[4] The school-based event is a physical activity program based around skipping. Jump Rope for Heart celebrated its 35th anniversary in 2017, with close to 4,000 schools participating across Canada.

Ride for Heart

Heart & Stroke Foundation's Ride for Heart is a yearly summer event based in Toronto. Ride for Heart takes place on part of the Gardiner Expressway and Don Valley Parkway, which are closed for the event. Ride for Heart originally started for cyclists but later opened up to runners and walkers. In 2017, Ride for Heart celebrated its 30th anniversary with 15,000 riders and 5,000 runners and walkers. Its title sponsor is Manulife Financial.[5][6]

Heart and Stroke Lottery

Proceeds from The Heart and Stroke's annual lottery goes toward supporting grants for ground breaking research at preeminent teaching hospitals and universities across Ontario.[7][8]

References

  1. 1 2 "Heart & Stroke rebrand hopes to 'reignite the passion' in Canadians". Metro. Torstar. Retrieved 17 November 2016.
  2. ↑ https://ottawa.ctvnews.ca/heart-disease-in-canadian-women-misdiagnosed-under-treated-heart-and-stroke-1.3785485
  3. ↑ Meyer, Sean. "Big Bike again drives heart and stroke fight". The Weekly News. Retrieved 12 September 2017.
  4. ↑ Wagstaff, Andrew (2017-09-29). "PRES celebrates 25 years of Jump Rope for Heart". Amherst News Citizen Record. Retrieved 2018-02-13.
  5. ↑ "Manulife Heart & Stroke Ride for Heart - Run/Walk". Retrieved 2018-02-13.
  6. ↑ Rody-Mantha, Bree (2017-11-07). "Manulife becomes title sponsor for Ride for Heart". Retrieved 2018-02-13.
  7. ↑ "Heart and Stroke Foundation: Calendar Lottery | Watch News Videos Online". Global News. Retrieved 2017-10-18.
  8. ↑ https://www.heartandstrokelottery.ca/

See also

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