Hatchimals
 | |
| Availability | 2016–present |
|---|---|
| Official website | |
Hatchimals is a line of robotic toys produced by Spin Master.
Overview
Hatchimals are electronic birds that you can nuture and can hatch from a plastic egg.
Later, in 2017, Hatchimals CollEGGtibles, collectible figurines that you can take out of smaller eggs, was released.
History
It began in 2013, where Spin Master's head of robotic creations James Bartin explained that his team hated the popularity of unboxing videos on YouTube, and envisioned a concept for a toy that could "unbox" itself.[1] This idea evolved into a concept for a robotic creature that would hatch itself from an egg, necessitating the design of a mechanism for the hatching, and a material for the egg itself. Hatchimals was officially launched on October 7, 2016, backed by advertising on television and digital platforms, such as social networking services.[1][2]
Demand
Demand for Hatchimals has been extremely high, which have led to them being designated as the "hottest" toy of the 2016 Christmas shopping season; in late-October 2016, Hatchimals occupied multiple spots on NPD Group's top ten list of best-selling toys in the United States, including first, second, sixth, and ninth place. The firm compared the phenomenon to those surrounding Cabbage Patch Kids and Tickle Me Elmo[1][2]. The New York Times and The Globe and Mail documented the organization of raffles and waiting lists for the toys, and sellers on websites such as Amazon.com and eBay selling Hatchimals at over three times their suggested retail price of US$60, if not higher.[2]
Spin Master was caught off-guard by the unexpected demand; the company originally stated that the toy would appeal primarily to girls aged 6 to 8, but Hatchimals ultimately became popular among boys and older youth audiences as well.[1][2] The company attempted to address the supply issues by having its remaining stock from China delivered via air freight instead of by ship, but stated that there may not be new stock of Hatchimals until 2017. However, Martin added that the company planned to introduce new species and features to the Hatchimals line, and asked customers to be patient. A California mother sued Spin Master for an egg not hatching because the Hatchimal's batteries were dead.[1][2]