Harmon Corner

Harmon Corner
Location Paradise, Nevada, United States
Address 3717 Las Vegas Boulevard South[1]
Opening date 2012 (2012)
Developer BPS Partners
Architect SH Architecture
Total retail floor area 110,184 square feet (10,236.4 m2)
No. of floors 3

Harmon Corner is an enclosed three-story shopping mall on the Las Vegas Strip in Paradise, Nevada. Construction began in 2011, and the mall opened in 2012. The 110,184-square-foot mall includes various restaurants, and its anchor store is a two-story Walgreens. The mall's signature feature is its LED video billboard screen, measuring 60 feet high and 306 feet wide. It was the world's largest LED screen when it became operational in 2012. The mall achieved a Leadership in Energy and Environmental Design Silver certification in 2013.

History

Harmon Corner is located on the Las Vegas Strip, at the northeast corner of South Las Vegas Boulevard and Harmon Avenue. Development group BPS Partners purchased the vacant 2.17-acre (0.88 ha) property from Clark County, Nevada in February 2010, at a cost of $25 million. The property was chosen because of its proximity to the Planet Hollywood, Cosmopolitan, and CityCenter resorts, in an area where an estimated 80,000 pedestrians pass by each day.[2]

The building was designed by SH Architecture. General contractor Penta Building Group began construction of the three-story Harmon Corner in February 2011, with an opening expected by December. The 110,184 sq ft (10,236.4 m2) enclosed mall was expected to cost $100 million. Harmon Corner was built to be environmentally friendly and energy efficient, and the project included recycled building materials.[2] The 135-foot tall building was expected to be topped out on July 27, 2011.[3]

Harmon Corner opened in 2012, with a large two-story Walgreens as its anchor store, becoming one of the most profitable Walgreens stores in the United States a few months after opening. The mall also included a two-story McDonald's, and other restaurants included Panda Express, Bubba Gump Shrimp Company and Twin Peaks.[4]

Harmon Corner during construction (May 2011)

The Harmon Corner's signature feature is its LED video billboard screen, the largest in the world.[2][4][5][6] The screen became fully operational in early August 2012.[6] The sign measures 60 feet high and 306 feet wide,[1] and is 27 times larger than the average highway billboard.[7] The sign was meant to mimic a similar one located in New York's Times Square.[2]

Actor and director Eli Roth opened the $10 million Goretorium, a combination haunted house/nightclub/bar, on the third floor of Harmon Corner in late September 2012. It closed one year later because of financial difficulty.[8] In 2013, the building was upgraded to achieve a Leadership in Energy and Environmental Design Silver certification from the U.S. Green Building Council.[5]

A Rainforest Cafe opened at Harmon Corner in September 2015, after its location in the MGM Grand was closed.[9] In November 2016, Taco Bell opened its fourth Taco Bell Cantina restaurant at Harmon Corner. It was Taco Bell's 7,000th restaurant and its first flagship location. The two-story restaurant offered 24-hour service and included a retail store.[10][11][12]

References

  1. 1 2 Carroll, Laura (March 21, 2014). "Naming rights for LED sign on Strip up for sale". Las Vegas Review-Journal. Retrieved July 21, 2018.
  2. 1 2 3 4 Illia, Tony (April 27, 2011). "BPS Partners to build tri-level mall inspired by Times Square". Las Vegas Review-Journal. Retrieved July 21, 2018.
  3. "Sustainable Strip shopping complex to top out". Las Vegas Business Press. July 25, 2011. Retrieved July 21, 2018. (Subscription required (help)).
  4. 1 2 Radke, Brock (April 15, 2013). "Wandering the not-so-weird Harmon Corner". Las Vegas Weekly. Retrieved July 21, 2018.
  5. 1 2 Totten, Kristy (January 15, 2014). "World's largest LED screen, on Las Vegas Strip, goes green". Las Vegas Review-Journal. Retrieved July 21, 2018.
  6. 1 2 "World's Largest LED Media Sign Debuts In Las Vegas". Tech Briefs. Retrieved 2018-03-14.
  7. Radke, Brock (February 26, 2014). "Evolution of the marquee: Big, bright, vertical screens are taking over the Strip". Las Vegas Weekly. Retrieved July 21, 2018.
  8. Domanick, Andrea (October 1, 2013). "Eli Roth's Goretorium on the Strip to close Oct. 2 after one year of business". Las Vegas Sun. Retrieved July 21, 2018.
  9. Knapp Rinella, Heidi (August 31, 2015). "Get a sneak peek at the Strip's new Rainforest Cafe". Las Vegas Review-Journal. Retrieved July 21, 2018.
  10. Curtis, Anthony (July 17, 2016). "Mega-Taco Bell opening in autumn will offer alcohol". Star-Advertiser. Retrieved July 21, 2018.
  11. "Taco Bell opens first flagship location on the Las Vegas Strip". Las Vegas Weekly. November 14, 2016. Retrieved July 21, 2018.
  12. Calderone, Ana (November 14, 2016). "Spiked Slushies and...Bikinis? Inside Taco Bell's New Flagship Location on the Vegas Strip". People. Retrieved July 21, 2018.

Coordinates: 36°06′32″N 115°10′20″W / 36.108765°N 115.17212°W / 36.108765; -115.17212

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