Harcos Laboratories

Harcos Laboratories
Type Caffeinated novelty energy supplements/consumables
Manufacturer Harcos LLC
Country of origin United States
Introduced 2008
Flavour Various
Variants Mana Energy Potion, Health Energy Potion, Blood Energy Potion, Zombie Blood, Zombie Jerky, Love/Luck Energy Potion, Nuclear Energy Powder

Harcos LLC (dba Harcos Laboratories) are the makers of caffeinated novelty energy supplements and consumables. Harcos Laboratories operates out of Santa Monica, California.

Company history

Harcos Laboratories was formed in 2007 by Aaron Rasmussen and Elijah Szasz, both co-workers in the industrial robotics industry.[1]

In January 2008, Mana Energy Potions was released on their website. The product itself is packaged in a bottle similar to those seen in over 100[2] video games. After gaining attention on national television, internet geek blogs, and news sites,[3] Mana Energy Potion started being sold in retailers around the United States.

In January 2009, Health Energy Potion, a counterpart to Mana, was released. Much like Mana, Health retains its virtual-counterpart authentic look with the color and bottle shape found in video games.[4]

In October 2009, Harcos began distributing Blood Energy Potion, a first-to-market[5] beverage. The energy supplement in an IV bag pouch contains a caffeinated liquid with a similar color (deep red), consistency and nutritional profile of blood by packing iron, protein, enzymes and electrolytes into a fruit punch supplement. This satiated the taste buds of horror and vampire culture fans once again with bringing something from fiction into real life.[6]

Additional products to follow have been: Nuclear Energy Powder, Zombie Blood,[7] Love Energy Potion,[8] Luck Energy Potion & Zombie Jerky.[9]

Harcos Laboratories products are currently in over 3000 stores nationwide, including EBZ Battle Outlet, Hot Topic, Spencer's Gifts, FYE, Fry's Electronics, Urban Outfitters, CompUSA, It'Sugar, and many comic book/novelty candy retailers.

Product Line

Mana Energy Potion

The original product to be released. This product comes in a 1.69 fl oz. potion bottle and contains a sour-citrus flavored blue liquid. The product was initially packaged in glass bottles, but shortly after switched to plastic.

Health Energy Potion

The follow-up to Mana Energy Potion. This product comes in a 1.69 fl oz. potion bottle and contains an apple-cinnamon flavored red liquid.

Blood Energy Potion

This product comes in a 3.4 fl oz IV-style pouch with a fruit punch flavored deep red liquid. The product originally contained protein but has since been removed.

Zombie Blood Energy Potion

This product comes in a 3.4 fl oz specimen-style pouch with a lime flavored green liquid.

Nuclear Energy Powder

This product comes in five flavors and is contained in plastic test tubes with color-coded caps.

  • Barium Black Cherry
  • Plutonium Pear
  • Radium Raspberry Lemonade
  • Strontium Strawberry
  • Uranium Yellowcake

Zombie Jerky

This product is an artificial green-colored beef jerky that comes in an orange specimen style pouch.

Love Energy Potion

This product comes in a 1.69 fl oz. potion bottle and contains a pink strawberry liquid. This product has half the caffeine content of Mana/Health Energy Potion.

Luck Energy Potion

This product comes in a 1.69 fl oz. potion bottle and contains a bright green sour apple liquid. Like Love Energy Potion, this product contains half the caffeine content of a Mana/Health Energy Potion.

Limited Edition Tiger Blood

In 2011, Harcos Labs introduced a limited edition labelled version of their Blood Energy Potion product called "Tiger Blood".[10]

Culture

Harcos Labs targets consumers around the United States as well as gamers and fans of popular culture. Harcos Labs has appeared at Comic-Con, PAX, Anime Expo, and many other conventions nationwide since 2008.

Mana Energy Potions have been featured in the video games ARCA Sim Racing,[11] BlazBlue: Calamity Trigger,[12] and Mystic Emporium.

See also

References

  1. ↑ "Interview with the People Behind Mana Energy Potion". Edjunkie. Archived from the original on 2011-07-07. Retrieved 2011-04-25.
  2. ↑ "Mana Potion (video game thing)". GiantBomb. Retrieved 2011-04-18.
  3. ↑ "Harcos Labs: About Us". Harcos Laboratories. Archived from the original on 2010-03-04. Retrieved 2011-04-18.
  4. ↑ "Energy Quest: Health Energy Potion". Official Xbox Magazine. Retrieved 2011-04-25.
  5. ↑ "15 Unusual Energy Drinks". Toxel. Retrieved 2011-04-18.
  6. ↑ "Blood Energy Potion Review: Mmm True Blood". Gizmodo. Retrieved 2011-04-25.
  7. ↑ "A Shot of Lime and Zombie Blood: The Zombie Blood Energy Potion". UGO. Archived from the original on 2011-11-23. Retrieved 2011-04-25.
  8. ↑ "Taste Test: Love Potions from the Internet". i09. Retrieved 2011-04-25.
  9. ↑ "USDA Has a Beef with Zombie Jerky". AOL News. Archived from the original on 2011-04-27. Retrieved 2011-04-25.
  10. ↑ "Drink Up! Tiger Blood for Everyone!". PerezHilton. Retrieved 2011-04-25.
  11. ↑ "The Sim Factory & Mana Energy Join Forces". VirtualR. Retrieved 2011-04-25.
  12. ↑ "BlazBlue Joins Forces with Mana Energy Potion for GameCrazy Collector's Edition Bonus". IGN. Retrieved 2011-04-25.
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