V (drink)

V Energy
500ml can of "V" brand energy drink
Type Energy drink
Manufacturer Frucor
Country of origin New Zealand
Introduced 1997
Website https://v.co.nz/
https://v-energy.com.au/

V is an energy drink brand produced by Frucor, a New Zealand-based beverage manufacturer. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product's success, a market share over 60% in New Zealand[1] and 42% in Australia,[2] makes it the most popular brand of energy drink in both countries.

The drink was originally available in six different varieties and two standard size packages, which were supplemented with limited edition 300 ml aluminium bottles. V has recently become available in other sizes.

It was available in South Africa as early as 2001 and introduced into the United Kingdom in 2004 and to the Maldives in 2008. The company established Netherlands-based Frucor Brands International in 2010 and entered the market in Papua New Guinea and Spain in 2011 and South Korea in 2012.

In 2018 V Energy Celebrated its 21st Birthday of being in Australia. They made a montage of all their adverts.

Sizes

The standard size of V drinks is a 250 ml can. Limited edition flavours can be available in 300ml aluminium bottles, 350ml glass bottles, 500ml cans, 500ml PET plastic bottles, or 710ml cans.

Variants

V Energy was the original V drink. In 2001, the company released V Energy Sugarfree, a sugar-free version which has a different flavour to the standard product.[3]

October 2011 saw the introduction of V Energy Blue, with a distinct flavour and bright blue color.[4]

In October 2014, they announced a new limited edition, V Gnarly.[5]

V energy shots

The energy shots (described as "Pocket Rockets") are claimed to be as effective as the larger cans but have an extremely bitter taste that, according to the V Pocket Rocket website, is to stop young children from drinking them.[6]

The drink sponsored I'm a Celebrity...Get Me Out of Here! in the UK for its second series in 2003.[7]

In April 2018, V together with donut store chain Donut King released in Australia a V flavoured donut. The donut was sold through Donut King stores nationwide and contained a gooey Guarana filling and covered in green sugar crystals.[8]

References

  1. ↑ "V Energy Drink". Web.archive.org. 14 October 2008. Archived from the original on 14 October 2008. Retrieved 11 October 2017.
  2. ↑ "V Australia Website". AC Neilson Research. Frucor. 13 April 2003. Archived from the original on 19 June 2008. Retrieved 1 December 2008.
  3. ↑ "V Energy au". Facebook.com. Retrieved 11 October 2017.
  4. ↑ "Archived copy". Archived from the original on 2013-02-09. Retrieved 2012-10-01.
  5. ↑ "Meet V Gnarly, Your New V". V.co.au. Retrieved 31 October 2014.
  6. ↑ "Archived copy". Archived from the original on 2012-04-25. Retrieved 2012-03-12.
  7. ↑ "Media Insight builds V brand in £1m I'm A Celebrity promotion". Campaignlive.co.uk. Retrieved 11 October 2017.
  8. ↑ Esveld, Olivia (2018-04-04). "Donut King Now Make V Energy Flavoured Donuts". KIIS 106.5. Retrieved 2018-04-14.
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