Hakan Okay

Hakan Okay (born 1960, Istanbul, Turkey) is a Turkish marketing expert who is the author of business books İyi Satıcı Olmak (Being a Good Seller), İyi Pazarlamacı Olmak (Being a Good Marketer), Nasıl Zengin Olamadım (How I Couldn't Get Rich), as well as a presenter and trainer in several private and state universities.

Academic life

He graduated from Vefa High School. He completed his education in Istanbul University Faculty of Literature Department of German Language and Literature and Istanbul University Faculty of Business Administration Institute of Excellence in Business Education.[1][2]

Published books

  1. Nasıl Zengin Olamadım - Satış ve Pazarlama Anılarının Hata Kültürü İle Değerlendirilmesi (How I Couldn't Get Rich - Evaluating Recollections of Sales & Marketing Within a Culture of Failure) MediaCat Books, December 2012, ISBN 978-605-4584-260 [3][4][5][6][7][8] (No 2 in D&R best seller list)[9]
  2. İyi Pazarlamacı Olmak - Yeni Girişimci ve Yöneticiler İçin Pazarlama Teknikleri (Being a Good Marketer - Marketing Techniques for New Entrepreneurs & Managers)(MediaCat Books, Nov. 2010) ISBN 978-605-5755-70-6[10]
  3. İyi Satıcı Olmak - Yeni Başlayanlar için Kişisel Satış Teknikleri (Being a Good Seller - Personal Sales Techniques for Starters)(MediaCat Books, Nov. 2007) ISBN 978-9944-383-59-2[10][11] No. 2 on the Remzi Bookstore Best Seller list.[12]

Published articles

Gennaration Magazine:

  1. Sosyal Medyada 8S (8S in Social Media)[13]
  2. Pazarlamanın S Modeli (S Model of Marketing)[14]

Pi Magazine

  1. Tüketiciyi fark etmek, tüketiciye fark ettirmek- Pazarlamada C'ler (Noticing the Consumer, Making them Notice - C's in Marketing)[15]
  2. Pazarlama herşeydir! (Marketing is Everything)[16]

Salesmax Magazine

  1. Başarılı Bir Satışçıda Bulunması Gereken Özellikler (Characteristics of a Successful Seller)[17]
  2. Perakende Noktalarda Başarılı Olmanın 8 Şartı (8 Conditions for Success in Retail Points)[18]
  3. Dağıtım Kanalı Yönetiminin 8 Püf Noktası (8 Keypoints for Management of Distribution Channels) [19]

İş'te Uzman Magazine

  1. Hakan OKAY ile Sosyal Medya Üzerine ( On Social Media with Hakan Okay) [20]

Conferences and seminars attended

  1. Istanbul Technical University - 14th Congress of Management of Sciences - "Perception of Marketing in Our Globalization World"[21]
  2. Edworks 7th Pharma Conference - Forum Moderator "Marketing Perceptions of the New World - Marketing 3.0"[22]
  3. Hacettepe University - Turkish Society - " Effective Turkish Marketing"[23]
  4. Istanbul University - "Social Age - Internet in Brand Communication"[24]
  5. Eduplus 9th Summit of Sale - "Sales in Turkish - Being a Salesman with A Global Vision in Turkish Culture"[25]

References

  1. ↑ "Taner Ozdes". Taner Ozdes. Retrieved 2013-11-07.
  2. ↑ Uğur Kariyer Dergisi, Jan 2008, year 5, volume 45, p. 12.
  3. ↑ Habertürk Newspaper, 28 Jan 2013, p. 26.
  4. ↑ Radikal Newspaper, 25 Jan 2013, p. 26.
  5. ↑ Hürriyet Newspaper, 29 Dec 2013
  6. ↑ Büyük Kulüp Magazine, Feb 2013, year 10, volume 9, p. 95.
  7. ↑ Intown Magazine, Apr-May 2013, volume 2, p. 15.
  8. ↑ "34077intown". 34077intown. Retrieved 2013-09-09.
  9. ↑ MediaCat Marketing and Communication Magazine, Apr-2013, year 20, volume 216, p. 12.
  10. 1 2 "Hakan Okay'ın "iyi" kitaplarını tavsiye ediyorum! - Serbest Bölge". Marketiletisim.com. Retrieved 2013-09-09.
  11. ↑ Ekonomist Magazine, Sep 2007, year 17, volume 2007/42, p. 20.
  12. ↑ MediaCat Marketing and Communication Magazine, Sep 2011, year 18, p. 24.
  13. ↑ "Sosyal medyada 8 S" (in Turkish). Archived from the original on February 2, 2012. Retrieved April 14, 2013.
  14. ↑ "Pazarlamanın S modeli" (in Turkish). Archived from the original on June 28, 2012. Retrieved April 14, 2013.
  15. ↑ Pazarlama ve İletişim Dergisi(Pİ), Apr 2011, pp. 42-46.
  16. ↑ Pazarlama ve İletişim Dergisi, March 2010, pp. 25-28.
  17. ↑ Salesmax-Magazine, Jan 2008, pp. 66-67.
  18. ↑ Salesmax MAgazine, Nov 2007, volume 20, pp. 42-44.
  19. ↑ Salesmax Magazine, Oct 2007, volume 19, pp. 44-45.
  20. ↑ İş'te Uzman Business and Economy Magazine, Apr-May–July 2012, year 2, volume 6, pp. 40-44.
  21. ↑
  22. ↑ "İlaç ve Sağlık Dünyası 21 Şubat 2013 tarihinde 7. Pharma Power Conference'da buluşuyor". Kurumsalhaberler.com. Retrieved 2013-09-09.
  23. ↑ İsim * (2013-08-13). "Türkçe Topluluğu | Hacettepe Üniversitesi Geyik Dergisi". Hacettepegeyik.com. Retrieved 2013-09-09.
  24. ↑ "Beyazit Yonetim Zirvesi '12" (PDF) (in Turkish). Istanbul.edu.tr. Retrieved 2013-11-07.
  25. ↑ "I. Gün Program Akışı". Eduplus.com.tr. Retrieved 2013-09-09.
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