Gleeden

Gleeden
Type of site
 Online dating service / social networking service
Available in English, French, Italian, German, Spanish
Website www.gleeden.com
Alexa rank Decrease 51,138 (Global, April 2017)
Commercial Yes
Launched 1 December 2009
Current status Active

Gleeden is a French online dating community and social networking service primarily marketed to women, specifically those who are already in a relationship.[1] In 2009, the site was launched in France.[1] More than 65% of users reside in the European Union.[2] The company serves as a secure dating service open to all genders and to practitioners of all lifestyles.

Gleeden's membership service is free for women to use. The name of the site is a portmanteau of “Glee” and “Eden” (referring to the biblical “Garden of Eden”).[3]

The site has more than 2 million members. According to Alexa.org, reports show that most Gleeden members have completed graduate school.

History

Gleeden’s dating service was founded in September 2010. The site was officially launched in Europe in December 2009.[4] Gleeden is available in English, French, Italian, German and Spanish. In 2010, Gleeden opened to the public in Australia and New Zealand. It is a brand of Blackdivine Group.

Gleeden.com is available in 159 countries.

As of 2017, Gleeden.com's faculty are all women.

Community

Gleeden’s community is open to adults of all relationship statuses (married, separated, divorced, co-habitating, single) and sexual orientations (heterosexual, bisexual, homosexual).[5] Gleeden is primarily marketed to married men and women. The age of the average Gleeden member ranges from 25 to 45 years old, and the majority of its members have completed more than 18 years of education.

Services

Gleeden’s business model is based on a system of credits rather than monthly subscriptions as opposed to EHarmony or Meetic. A subscriber can purchase credit packs in order to communicate with other members. Members pay a one-time fee of 2-3 credits to participate in an email or chat conversation with another member.[6] Any follow-up messages in a thread are free. Private messages, chats, and credit packs do not expire. The average subscriber has £40 (US$44) worth of credits in his or her account at any given time.[7] Members get in contact with each other via chat or private messages. Members can send each other virtual gifts, which are sorted by type and price. Although the moderation policy can be strict [8] Gleeden members can keep private photos in a separate photo album, or “private book”, which can be viewed with the permission of the member who owns the album.

Moderation

Gleeden purports to moderate its members heavily to ensure that all members on the site are real.[1] The site in addition promotes a strict privacy policy.[9] Gleeden prohibits vulgarity, nudity and euphemism.[3] A reporting system is available for members to report unseemly activity. This is described as a method of ensuring a “harassment-free” environment.[6]

Controversy

Since its launch, Gleeden has received criticism for allowing married members. The site has been severely criticized for allowing married people to identify their status and interests on their profile.

As stated by Gleeden, “In an age where divorce is 40-60% among newlyweds and 33% among those married for 10 years, many times extramarital affairs can intervene as therapy for a couple. Gleeden is a facilitator of confidence where married couples can disregard the taboo and explore their desires safely.”[10][3]

In 2015, the company was sued by the Association of Catholic Families, which contested the site's legality on the basis of adultery being illegal in France.[11]

Gleeden refers to the network as a divorce alternative.

See also

Notes

  1. 1 2 3 "No Strings Attached: Online Dating for Married People". Fox Business. Retrieved 2013-07-20.
  2. ↑ "Atlas Mondial des Sexualités". CNRS. Retrieved 2013-07-01.
  3. 1 2 3 "Gleeden in the Press". Gleeden. Retrieved 2013-07-20.
  4. ↑ "Online Infidelity". Huffington Post. Retrieved 2013-07-23.
  5. ↑ "Gleeden Review". Dating for LOLs. Retrieved 2013-07-23.
  6. 1 2 "Gleeden FAQ". Gleeden.com. Retrieved 2013-07-21.
  7. ↑ "L'infidélité, c'est super cool". 20 Minutes (France). Retrieved 2013-07-22.
  8. ↑ "Gleeden : le site de rencontres qui fidélise les infidèles". Menly. Retrieved 2013-07-23.
  9. ↑ "Gleeden.com Launches New Mobile Application". Cisionpoint. Retrieved 2013-07-23.
  10. ↑ "Women Are Queens at Gleeden.com". Cisionpoint. Retrieved 2013-07-23.
  11. ↑ "The Online Dating Site Sued for Targeting Married People". 18 March 2015. Retrieved 13 April 2017.
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