Gadget Flow

Gadget Flow Inc
C Corp
Industry Online Retail, Internet Marketing
Founded August 15, 2012 (2012-08-15)
Founders Evan Varsamis, Cassie Ousta, Mike Chliounakis
Headquarters Uniondale, New York, U.S.
Area served
 Worldwide
Services Online shopping, Internet marketing
Website thegadgetflow.com

Gadget Flow (also known as The Gadget Flow) is a New York-based curated e-commerce marketplace launched in 2012 in Greece by Evan Varsamis, Cassie Ousta, and Mike Chliounakis.[1][2][3] At 22 million visits per month it is among the largest product-search engines with an emphasis on researching products from Amazon, Etsy, Kickstarter, IndieGogo and other crowdfunding platforms.[4][5][6][7][8]

History

The Gadget Flow was founded in an apartment in Athens, Greece by college students Evan Varsamis, Cassie Ousta and Mike Chliounakis as a design inspiration blog.[9] Its first revenues came from banner advertising around published content on new products from Greek designers and artists on Amazon.com and Etsy.[9] The team added a “buy now” button after each product review that took the visitor to the artisan's website.[9][10]

In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business.[5][11] The company drew attention from its exhibitions at tech events and conferences, including Web Summit Dublin held in November 2014 and The Next Web Conference NYC held in November 2015.[12][13]

In 2014 the site launched iOS and Android applications for product search;[1] product features include live video product reviews with interactive question-and-answer sessions.[5][1]

The company launched The Gadget Flow Shop in August 2016.[1][14][15] In October 2016 The Next Web named The Gadget Flow one of the most promising tech startups of 2016.[5] As of 2017, Huffington Post reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps.[16][17] In 2017 Entrepreneur magazine listed the site as a "secret weapon" to crowdfunding success.[18][19]

In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and simultaneous localization and mapping technology to show products in augmented reality.[20]

References

  1. 1 2 3 4 "Introducing the Official The Gadget Flow Shop". CNN Greece. Retrieved 29 November 2016.
  2. ↑ "Can Startups Survive in Greece?". Geek Time. Retrieved 29 November 2016.
  3. ↑ "What Potential Employers Want to Know Most is Not on Your Resume". My San Antonio. Retrieved 29 November 2016.
  4. ↑ "What PR Pros Can Learn From Successful Organic Growth". AdWeek. Retrieved 6 March 2017.
  5. 1 2 3 4 "The Gadget Flow Knows What you Want". The Next Web. Retrieved 29 November 2016.
  6. ↑ "The Gadget Flow presents the official shop". Huffington Post. Retrieved 2 December 2016.
  7. ↑ "A product discovery platform that simplifies online product exploration". WIO News. Retrieved 4 December 2016.
  8. ↑ "How Gadget Flow Went From Ground Floor To 22M Viewers A Month (No VC Or PR Agents Involved)". Forbes magazine. Retrieved 6 March 2017.
  9. 1 2 3 "3 Greeks, One Startup, 200 Million Visits". Fortune Magazine. Retrieved 29 November 2016.
  10. ↑ "5 Top Gadget Gift Sites". PC World. Retrieved 29 November 2016.
  11. ↑ "How We Supercharged Growth Without Raising Money". Minute Hack. Retrieved 29 November 2016.
  12. ↑ "Exclusive Greek Startup Teams at Web Summit". Greek Reporter. Retrieved 29 November 2016.
  13. ↑ "How Digital Marketers Can Join the Authenticity Movement". Inc. magazine. Retrieved 6 March 2017.
  14. ↑ "The Gadget Flow Presents the Official Shop". Kathimerini. Retrieved 29 November 2016.
  15. ↑ "The Gadget Flow presents the official store". LIFO. Retrieved 29 November 2016.
  16. ↑ "6,000 Companies Come to Life... How Gadget Flow's Revolutionizing How You Discover Products". The Huffington Post. Retrieved 6 March 2017.
  17. ↑ "5 Smart Shopping Apps Taking the Retail World by Storm". Huffington Post. Retrieved 24 January 2018.
  18. ↑ "3 Secret Weapons to Make Your Crowdfunding Campaign a Resounding Success". Entrepreneur magazine. Retrieved 6 March 2017.
  19. ↑ "Does Your Product Have To Be Unique To Be Successful?". Inc. Retrieved 24 January 2018.
  20. ↑ "Augmented Reality Marketplaces". Trend Hunter. Retrieved 24 January 2018.
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