Forevermore (Utada Hikaru song)

"Forevermore"
Single by Utada Hikaru
from the album Hatsukoi
Released July 28, 2017 (2017-07-28)
Recorded 2017
Genre
Length 4:55
Label
Songwriter(s) Utada Hikaru
Producer(s) Utada Hikaru
Utada Hikaru singles chronology
"Ōzora de Dakishimete"
(2017)		 "Forevermore"
(2017)		 "Anata"
(2017)

Forevermore is a song by Japanese American singer-songwriter Utada Hikaru. It is her second single under the label Epic Records, from her upcoming seventh Japanese-language studio album, Hatsukoi. The song was used as a tie-in for TBS dorama Gomen, Aishiteru, her first single used in a drama of a commercial TV station since Eternally - Drama Mix- in 2008. It features the renowned drummer Chris Dave.[1]

Music video

A music video for the song was shot in London, directed by Jamie-James Medina.[2] It features Utada dancing contemporary choreography from Fukiko Takase.[3] The video debuted on Sony Music Japan's YouTube channel, restricted to Japan and Japanese TV stations on July 28, and is set to be available for streaming worldwide on August 10.[4] However, on August 8, it was announced that the full video would be released worldwide as a purchasable download via iTunes on August 16, while a shortened version was uploaded on YouTube a few days earlier, indicating that there would be no wide release of the full video for streaming.[5] “Forevermore (Music Video Documentary Digest)”, showing the process of the video production, was uploaded onto her VEVO channel later for international audience.[6]

Commercial reception

"Forevermore" opened with strong digital sales. Although being on sale for only four days, it came in at #2 on Billboard Japan's download counts, which resulted in a #8 entry on the Hot 100, while it debuted at #55 on the Radio Songs chart.[7][8] In its second week, it became the #1 download single of the week, while moving to #6 on the Hot 100, although the biggest boost came from increasing video views and airplay, as it moved to #9 on the Radio Songs chart.[9] However, the next week, it dropped 14 places to #20, but recovered to position 16 the week after.[10] "Forevermore" then continued its chart run mostly in the lowest regions of the top 30, until it rose to #19 in its eighth week, dated September 25.[11] The next two weeks, it dropped significantly, first to #32 and then to #65, on the issue dated October 9, its last appearance on the Hot 100 chart.[12] On that same date, Billboard Japan began to publish its full Download Songs chart,[13] on which "Forevermore" made an appearance at #20.[14]

The song debuted at #33 in World Charts, selling 75,000 copies in the first week.[15]

Track listing

All lyrics written by Utada Hikaru; all music composed by Utada Hikaru.

Digital version
No.TitleLength
1."Forevermore"4:55

Charts

Release history

Region Date Format
Worldwide July 28, 2017 Digital download

References

  1. ↑ "Utada Hikaru Prepares Two New Singles and Strikes an Elegant Pose for 'Vogue Japan'". PopCrush. Bradley Stern. Retrieved June 29, 2017.
  2. ↑ "宇多田ヒカルと「M-ON!」がコラボ、"Forevermore"PV制作の密着番組も". CINRA. CINRA. Retrieved July 15, 2017.
  3. ↑ "Utada Hikaru Serves Contemporary Dance in Short "Forevermore" MV". Arama! JAPAN. Arama! JAPAN. Retrieved July 27, 2017.
  4. ↑ "Video Clip Of New Single "Forevermore" Features Contemporary Dance Choreography". Utada Hikaru Official Website. Utada Hikaru Official Website. Retrieved July 30, 2017.
  5. ↑ "Full Video Clip Of New Single "Forevermore" Download To Be Released Worldwide On August 16th". Utada Hikaru Official Website. Utada Hikaru Official Website. Retrieved August 13, 2017.
  6. ↑ ""Forevermore (Music Video Documentary Digest)" is viewable overseas now on VEVO@YouTube account". Utada Hikaru Official Site. August 30, 2017. Retrieved September 10, 2017.
  7. ↑ "Mr. Children's 'himawari' Leads Japan Hot 100, Boosts Older Songs Back Onto Chart". Billboard. August 2, 2017. Retrieved August 3, 2017.
  8. ↑ "Japan Top Radio Songs Chart" (in Japanese). Billboard Japan. August 7, 2017. Retrieved August 3, 2017.
  9. ↑ "HKT48 Debuts at No. 1 on Billboard Japan Hot 100 With 284,698 Copies Sold". Billboard. August 10, 2017. Retrieved August 13, 2017.
  10. ↑ "Japan Billboard Hot 100" (in Japanese). Billboard Japan. August 28, 2017. Retrieved October 14, 2017.
  11. ↑ "Japan Billboard Hot 100" (in Japanese). Billboard Japan. September 25, 2017. Retrieved October 14, 2017.
  12. ↑ "Japan Billboard Hot 100" (in Japanese). Billboard Japan. October 9, 2017. Retrieved October 14, 2017.
  13. ↑ Up until October 3, Billboard only published the download sales ranking of certain songs, mostly high-ranking entries, in its weekly column on the English-language main Billboard website, see here.
  14. ↑ "Billboard Japan Top Download Songs" (in Japanese). Billboard Japan. October 9, 2017. Retrieved October 14, 2017.
  15. ↑ "Track Chart week 32 / 2017 - August 12". United World Charts. August 10, 2017. Retrieved August 16, 2017.
  16. ↑ "Japan Billboard Hot 100". Billboard Japan. August 14, 2017. Retrieved August 9, 2017.
  17. ↑ "Japan Top Radio Songs Chart" (in Japanese). Billboard Japan. August 14, 2017. Retrieved August 9, 2017.
  18. ↑ "有料音楽配信認定". RIAJ. Retrieved October 21, 2017.
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